Limited assets don’t have to mean limited results – as Hershey’s ROLO candy and Tastemade proved in a CTV campaign that leveraged a streaming series to achieve impressive results. The companies will share the challenges, learnings and key takeaways from a marketing effort that punched way above its weight.

Navigating CTV supply paths is a challenge, and the market is evolving constantly. Evolving sales rights are changing how Broadcasters, OEMs and digital video platforms monetize CTV supply and there are more programmatic platforms than ever. The breadth of choices (and pitfalls!) is at an all-time high for buyers sourcing programmatic inventory. In this session, you’ll leave with answers to these important questions: Which CTV paths are authorized? Which paths are most efficient? How can you adapt your buying strategy to get the best ad positions? Where does content transparency and addressability fit in? Learn the right questions marketers should ask to maximize supply access, reach and efficiency in a programmatic world.

Streaming's next evolution is to make TV viewing even more immersive and engaging by incorporating elements like on-demand content, cloud gaming, and shoppable experiences.  Delve into these emerging trends and hear the latest research around the next big shift in streaming, including an inside peek into how these trends are being perceived by TV viewers.

By all measures, CTV is continuing to attract a larger share of ad dollars, gaining increased adoption among strategists, planners, and buyers across industries. In this dynamic talk, John provides an in-the-trenches perspective on how 2024 is shaping up, why local matters more than ever, and how streaming investments are working smarter for advertisers.

Delving into key considerations for advertisers, he’ll explore the impact of FASTS, co-viewing dynamics, brand safety measures, the crucial role of CTV in the 2024 elections, and the role of premium aggregators. Join us for actionable insights on the fast-growing streaming landscape and what matters most for advertisers.

As brands increase their investments in CTV, they need to verify that what they think they are buying is what they are actually buying. By assessing log files of major brands, Adalytics founder Krzysztof Franaszek has learned common ways brands aren't getting what they think they are. Is your brand buying inventory from authorized sellers, or buying counterfeit spots? How can you can authenticate inventory bought through SSAI (server-side ad insertion)? And hear where brands should be demanding more transparency from their partners in order to buy brand-safe inventory.

Biddable CTV inventory is an opportunity to achieve high precision, high reach, high impact advertising, often at discounted prices. It is also a supply landscape that can drain the budgets of unsophisticated buyers on value-extracting auctions. Join the session with Jounce Media’s Chris Kane to learn best practices for maximizing the value of programmatic CTV.

As the ad-supported streaming world expands and viewing patterns change, advertisers and agencies need to meet viewers where they are with new, scalable ad experiences. What are the biggest challenges advertisers face? What standards do they need? And how might efforts to evolve the industry, like GroupM’s Ad Innovation Accelerator program, impact this year’s Upfront business and beyond? We’ll look at efforts to reshape the environment with cutting-edge technology that enhances the experience for viewers and brands. 

As more streaming inventory goes programmatic, buyers want the efficiency of digital along with the reliability of linear. But accounting for brand safety requirements, competitive separation, and measurement across multiple content providers, screens, and channels remains a challenge. Learn about emerging standards to classify inventory and give buyers the assurance they need to shift spend to programmatic, along with a primer on the technical nuances of programmatic CTV that could affect your business.

While CTV is often viewed as an upper-funnel advertising tactic, many marketers are seeing great success utilizing CTV as part of the digital media mix for outcomes-based marketing. In this session you’ll hear from industry leaders about how they are successfully leveraging machine learning-optimized CTV to drive real-world outcomes for their brands.

It seems the term “clean room” is everywhere these days, as brands and publishers alike look to make their data more accessible while also keeping consumer privacy top of mind. But what does this actually mean, and how can both the buy and sell-side benefit from utilizing this type of technology, especially on CTV? Join us for a fireside chat moderated by Matt Jamison, Head of Ad Sales Partnerships at DIRECTV Advertising, featuring a conversation with Lauren Wetzel, COO at InfoSum, as they delve into the transformative world of data clean rooms and explore topics such as the evolution of clean rooms, the practical steps advertisers, brands, and publishers can take to harness these capabilities, as well as the vital role that first-party data will play in today’s data-driven marketing landscape.

In an industry first, AMC Networks enabled programmatic across its linear networks. AMC and Omnicom Group will present a case study covering the tools and tech that have made addressable advertising operational across AMC, WE tv and BBC America.

One of the most common annoyances among both viewers and marketers is high ad frequency. Marketers don't want to waste money or have viewers be annoyed by their ads. And viewers can be perplexed by repetition, harming the reputation of the streaming app. In this panel, we untangle the issues behind a high ad frequency and talk about steps that marketers, ad tech companies and streamers can take to address this issue individually and as an industry.

Political advertising on CTV for the 2024 election is projected to hit $1.3 billion by the end of the campaign cycle, according to AdImpact. CTV's ability to reach hyper-local audience at scale with much-needed flexibility and precision makes it an invaluable tool, especially in a rough-and-tumble year that has made undecided voters a prime target. In this timely session, buyers on both sides of the aisle share the multi-screen solutions they're looking for to come out a winner in a digital-first world.

Peek under the hood a of a major streaming app's ad setup and learn how it sets up its ad tech stack, from SSP to ad server, and prioritizes demand. Understand the broader forces leading many apps to combine a "build" and "partner" approach to bringing in CTV demand. Plus, learn how streamers can (and can't) address major marketer and viewer issues like frequency capping or low-resolution streaming experiences. A must for both buyers and sellers.