The playbook for sports media is being rewritten. From the rise of streaming-first viewership to the surge in women’s sports, from smarter ad targeting to purpose-driven partnerships, 2025 is shaping up to be a breakthrough year for innovation in how sports are bought, sold, and experienced.

Power Plays brings together top execs from networks, platforms, agencies, and brands for a sharp, fast-paced virtual event focused on the media and advertising side of the sports business. We’ll unpack how advertisers are navigating a packed calendar of tentpole moments, how rights-holders are evolving their monetization strategies, and how marketers are using sports as a canvas for purpose, performance, and platform storytelling.

This isn’t about who won the game, it’s about who’s winning the business behind it.