CATEGORIES OPEN FOR ENTRY!

Late Entry Deadline | February 9, 2023

Prices increase | February 2, 2023

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CELEBRATING THE INDUSTRY’S FINEST FOR 11 YEARS

Sports Media Awards attendees will gather this April to recognize and celebrate the ever-evolving industry. Finalists and winners will be recognized across production, marketing, and technology teams, saluting their hard work and innovation from the one of the sports media’s most challenging years to date.

2023 Luminary Awards

Navigator Award

Legacy Award

VISION AWARD

Brand of the Year

Categories

  • Innovation

      Best Streaming Platform Innovation

      What was the best use of content in streaming this year that really got consumer and industry attention. 

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      Broadcast Tech Innovation

      Recognizing the best use of technology to engage with fans, athletes and teams in broadcast. 

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      Consumer Tech Innovation

      Recognizing the best in class element, consumer or broadcast, that shined through in this past year for the first time. 

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      Innovation During the COVID-19 Pandemic

      Getting creative under a difficult situation, this award honors an sports media/programming/technology initiative brought about as a result of the pandemic.

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      Production Innovation

      You've upgraded the viewing experience and audiences can now experience the game like never before! This category honors the new productions elements that transformed the telecast, from graphics to data to cameras and more.

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      Sports Betting Innovator of the Year

      This award is open to any company or organization that has transformed the sports betting industry through developing advancements and initiatives.

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  • Tech

      Best Fan Engagement Tool

      Recognizing the platform that has been cutting edge and effective in connecting fans with their favorite teams, moments and experiences.

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      Best Platform Geared to Diverse Sports Interest and Athletes

      In a year where DEI continues to grow, what is the platform, media company or website that told the best stories for an emerging and engaged audience. 

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      Mobile App

      Sure theres an app for that, but who did it the best? This category recognizes excellence in developing a mobile application produced by or for a media network, sports league or team that is designed to engage sports fans on the go or create a second screen experience.

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      Over the Top (OTT) Service

      Recognizing the app/service with a proven ability to delivery of sports' video, audio and other media content over the web without a multiple system operator being involved in the control or distribution of the content.

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  • People

      All-Stars

      Looking at the present to frame the future, this award will honor 10 up-and-coming executives, producers, movers, shakers, investors, etc. who are under 30 and have already made an impact on sports business. Blending smart thinking, a strong backbone and a vision of where the industry is (or should) move, these honorees stand out above the rest.

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      Digital Executive

      Utilizing the final frontier of media platforms, whose tactics changed the way viewers absorb sports media on digital platforms and raised the bar for the future use of technology?

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      League of the Year for Breakthrough Sport

      These sports may not have billion-dollar revenues, but they have shaken up the landscape in 2022/2023. Which leagues were best at rising to the top and fostering not only terrific events, but a thriving community as well?

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      Marketing Executive

      The person whos campaigns would have been made known both inside and outside the sports industry, with a consistent message that brought in the fans, drove audiences and kept them coming back for more. 

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      Production Executive

      This honor recognizes the minds behind the magic, honoring outstanding work from a producer or production executive in sports media.

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  • Content

      Activation at Live Event

      Whose brand marketing became an event within the event? This category recognizing brand marketing excellence and innovation that occurred during a live sporting event.

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      Activation at Virtual Event

      Whose brand marketing became an experience within its virtual offering? This category recognizing brand marketing excellence and innovation that occurred during a live sporting event.

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      Awareness Campaign for a Social Good by a Brand

      Recognizing a tactic or strategic implementation to launch a social good event, special, program or campaign.

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      Awareness Campaign for a Social Good for a Cause

      Recognizing a tactic or strategic implementation to launch a social good event, special, program or campaign.

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      Awareness Campaign for a Social Good for a League

      Recognizing a tactic or strategic implementation to launch a social good event, special, program or campaign.

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      Awareness Campaign for a Social Good for a Team

      Recognizing a tactic or strategic implementation to launch a social good event, special, program or campaign.

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      Best Campaign to Engage with Consumers 30 and Younger

      Recognizing a brand, a platform or a promotion that focused on the young demo and delivered tangible results for the effort. 

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      Best Consumer Platform

      What website, media company or program was cutting edge best in the past year. 

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      Best Use of Name, Image, and Likeness (NIL)

      Name Image and Likeness continues to grow across the college landscape. What brands, what athletes, what schools have had the best efforts in cutting through the clutter. 

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      Diversity Initiative

      This award will honor a project, initiative, campaign, or business in sports that best fostered true diversity and inclusion for the industry as well as the communities they serve.

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      Documentary Series

      Recognizing the quality of a TV or A web series produced specifically about an event that took place in the world of sports. 

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      Documentary Special TV/Movie

      Recognizing the quality of a special or TV movie produced specifically about an event that took place in the world of sports.

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      Esports Event

      These sports may not have billion-dollar revenues, but they have shaken up the landscape in 2022/2023. Fans flocked to see (both in person and via stream) athletes shine in their element. This category honors the best breakthrough sporting events from the past year.

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      Live Coverage of a Sporting Event - National

      The big game! The award honors a live, single broadcast of a game or match by a National network or station.

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      Live Coverage of a Sporting Event - Regional/Local

      The big game! The award honors a live, single broadcast of a game or match by a Local network or station.

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      Live Stream Presentation

      A single sporting event designed to be viewed online alone or in conjunction with a television network.

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      Marketing Campaign - National

      Recognizing the creative use of marketing platforms to promote a sports-themed series or event that generated higher awareness and viewership for the National broadcast.

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      Marketing Campaign - Regional/Local

      Recognizing the creative use of marketing platforms to promote a sports-themed series or event that generated higher awareness and viewership for the Regional/Local broadcast.

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      Marketing Initiative

      What one new, untried tactic launched a thousand+ ships for an event, team or show?

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      Network Sports Branding Campaign

      Recognizing the best in class program that gave a network the chance to shine above the competition. 

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      New Sports Show

      This category honors the best-sports-themed series in any category launched in the US.

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      Overall Social Media Excellence (Brand)

      The best campaign utilizing social media platforms that brought remarkable viral attention and creativity to a team, sports or sports-themes series.

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      Overall Social Media Excellence (Limited Run/Campaign)

      The best campaign utilizing social media platforms that brought remarkable viral attention and creativity to a team, sports or sports-themes series.

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      Pregame Show

      Getting fans pumped up and warmed up for an upcoming competition, these pregame programs produced keen perceptions and blended it with fun approach to production.

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      Reality/Docu-Series

      Honoring programs that went both behind-the-scenes and in front of the camera to deliver a program that focuses on one subject and/or competition throughout its seasonal run.

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      RSN of the Year

      Which regional sports network stepped up its game and delivered knockout productions, terrific analysis and audience growth to match?

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      Seasonal Coverage - National

      From the opening match to the national championship, this category honors national networks that have dedicated extensive resources into covering every kick, pass, throw, hit and/or maneuver from athletes at a single league throughout a single season.

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      Seasonal Coverage - Regional

      From the opening match to the national championship, this category honors regional networks and stations that showcase programming dedicated to the local team throughout a single season.

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      Social Good TV Special or Episodes

      Recognizing content via a single episode of a TV or Web program that increased viewers awareness of a social issue.

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      Spoken Word Series - English

      Which podcast series, primarily dedicated to sports, set the world ablaze? These shows took on this red-hot genre and elevated the industry.

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      Spoken Word Series - Non-English

      Which non-english podcast series, primarily dedicated to sports, set the world ablaze? These shows took on this red-hot genre and elevated the industry.

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      Spot (30 Seconds) - Regional

      Recognizing the most creative and effective short form advertsing campaign. 

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      Spot (30 Seconds) – National

      Recognizing the most creative and effective short form advertsing campaign. 

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      Spot (Over 30 Seconds) - Regional

      Recognizing the creative and most effective longer form advertising campiagn. 

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      Spot (Over 30 Seconds) – National

      Recognizing the creative and most effective longer form advertising campiagn. 

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      Studio Show

      Whose studio show, either broadcast or digital, got everyones attention for creativity, thought and content this year. 

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      Tune-In Promotion

      Whose campaign caught the eye of the consumer best? Recognizing the innovators who knew what would get the eyeballs in a crowded calendar. 

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      Use of Integrated Sponsorship for Broadcast

      Highlighting a particularly effective way to incorporate a sponsor into an on-air game, campaign or series.

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      Use of Social Media – National/League

      Who did the best job in tieing social platforms to their fans, athletes and partners. 

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      Webisode Series

      An online-only program with five or more episodes revolving around sports.

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  • How to Enter & Rates

    Early Deadline

    Friday, December 30th, 2022 @ 11:59pm ET
    $350/Entry

    Standard Deadline

    Thursday, January 26th, 2023 @ 11:59pm ET
    $399/Entry

    Late Deadline

    Thursday, February 2nd, 2023 @ 11:59pm ET
    $450/Entry

    Extended Deadline

    Thursday, February 9th, 2023 @ 11:59pm ET
    $550/Entry

    The entry process is completed online for your convenience, from submission details through to payment… it’s easy!

    The price of each primary entry varies based on when you complete your submission. Take advantage of our early bird deadline!

    If you are submitting a secondary entry for the same campaign/person in more than one category, each additional submission will automatically receive a $100 discount.

    Payment in full must accompany each entry and are non-refundable.

    Finalists will be notified in March. Winners and All-Star Nominees will be announced in person during the awards ceremony at The Edison Ballroom South on April 18, 2023.

    Eligibility

    The Cynopsis Sports Media Awards are open to all individuals and teams worldwide including:

    • Networks
    • MSOs
    • Teams
    • Leagues
    • Associations
    • Universities
    • Production companies/studios
    • Producers
    • Video game developers/producers
    • Website developers
    • App developers/producers
    • Licensing companies
    • Marketing companies
    • PR firms
    • Ad agencies
    • Creative services teams
    • Developers

    Vendors are also eligible to compete on behalf of clients. The program is open to national and international entrants.

    The entry submitted must have been worked on (in part) between February 2022 and February 2023.

    Questions? Contact Carley Ashley: [email protected]