Brand Activation

Mastercard Goes Big with League of Legends

By: Chris Pursell |

Mastercard made its ties to Riot Games official, unveiling a multi-year partnership with the publisher to become the first global sponsor for League of Legends esports.

“Esports is a phenomenon that continues to grow in popularity, with fans that can rival those at any major sporting event in their enthusiasm and energy,” said Raja Rajamannar, chief marketing and communications officer, Mastercard. “Our Priceless platform is built around connecting with people through their passions. We are excited about the experiences and benefits we can bring to the world’s largest esport – both in-game and to the millions of League of Legends fans that watch and attend the tournaments each year.”

As the exclusive global payment services partner for League of Legends global esports events, Mastercard will focus on three annual global tournaments – the Mid-Season Invitational, the All-Star Event, and the World Championship. Mastercard will curate Priceless experiences and serve up across onsite event activations, priceless.com and through other various promotions.

“We’re thrilled to team up with Mastercard on this groundbreaking partnership that will provide meaningful and long-term value to our fans,” said Naz Aletaha, head of esports partnerships at Riot Games. “Mastercard is among the first of world-class brands to take such a big step into esports at the global level, and we’re proud to have them support League of Legends esports events alongside their other premier sports and entertainment sponsorships.”

The first live-event activation will take place at the League of Legends World Championship this fall in South Korea, with experiences that will include:

  • Opening ceremony rehearsal viewing and a behind the scenes tour
  • Opportunity to watch a game with a League of Legends pro player from VIP seats
  • Test the gaming PCs the pros will compete on during the World Championship final

Mastercard cardholders in the US and Canada (excluding Quebec) will have a chance to win when they use and save their Mastercard information within the League of Legends gaming platform. Similar promotions and additional ticketing programs will continue to roll out globally throughout the partnership. In addition, Mastercard will work with its banking partners to offer unique League of Legends co-branded products in select markets, starting in 2019.

“We’ve long been impressed with Mastercard and their fan-focused approach to partnerships,” said Jarred Kennedy, co-head of esports at Riot Games. “Our community has made League of Legends the biggest esport in the world, and we’re excited to work with Mastercard to bring them new and innovative experiences for years to come.”

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