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Cynopsis 02/11/25: Super Bowl is only part of the game

Tuesday February 11, 2025 IN THE NEWS Viewership for the Super Bowl averaged 137.7 million, according to an AdImpact estimate. Peak viewership hit 152.4 million viewers at 8:16p, just before the halftime show. Linear accounted for 51% of all viewership, including 10% from Fox Deportes. Streaming made up for 49%, up from 41.5% last […]
02/10/25: Cynopsis Media Tech Update

Interested in moderating a roundtable this fall? We need leaders comfortable with subject matter including media planning, buying, leveraging ai, cross-platform measurement and more. SUBMIT MY INTEREST Monday February 10, 2025 President Trump is dropping his lawsuit against Twitter, filed after he was banned from the platform over the storming of the […]
Cynopsis 02/10/25: “George & Mandy’s First Marriage” tops Thursday

A CYNOPSIS MESSAGE FROM WARNER BROS. DISCOVERY At TNT Sports, There’s No Offseason… Check-out what’s coming up on our roster: *2025 NCAA Men’s March Madness *Roland Garros (French Open) *MLB on TBS *NBA Playoffs *NHL Stanley Cup Playoffs *NHL Stanley Cup Final *NASCAR *NCAA Big 12 Conference Football — TNT | TBS | truTV | […]
02/09/25: Cynopsis Jobs

Sunday February 9, 2025 FEATURED JOB VICE PRESIDENT, POLITICAL SALES >> NEXSTAR MEDIA GROUP, INC./WASHINGTON, DC: Lead the company’s political advertising revenue across its dynamic portfolio of broadcast stations. Responsible for developing sales strategies tailored to the fast-paced, high-stakes political advertising market. You will possess an understanding of the political advertising landscape, and the […]
Cynopsis 02/07/25: Debut set for “Oh My God…Yes! A Series of Extremely Relatable Circumstances”

Friday February 7, 2025 IN THE NEWS Time spent streaming was up 56% year-over-year, but it wasn’t necessarily at the expense of linear, which grew 8%, according to Samba TV’s “State of Viewership Report” for the second half of 2024. Streaming was buoyed by popular TV series and an increase in live sports events. […]
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