It’s truly amazing how the smartphone has transformed itself into both a movie screen and a television for many Americans. Yet the mobile viewing experience is far from ideal. In fact, Penthera shared with Cynopsis their
2020 U.S. Mobile Streaming Behavior Report and 88% of viewers say they encounter mobile streaming frustrations. 88%! That’s a pretty big number, people.
And there’s more! A snapshot of the research shows:
- Mobile video still takes a long time to start in the U.S.
- More Americans are downloading videos than last year.
- Offering download functionality to viewers can result in higher subscription rates.
Read the full report to learn more about the issues plaguing U.S. viewers, how to solve them, and how to increase revenue by improving the mobile video experience.
All exciting stuff! Simply fill out the form below to receive a link to the report.