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Sr. Director, Consumer Marketing

January 14, 2020

INSP
Charlotte NC

Reports To: VP, Distribution & Consumer Marketing Location: 3000 WorldReach Drive Indian Land SC 29707 (Charlotte NC area) SUMMARY/POSITION OVERVIEW INSP is one of today’s most popular cable television networks. At a time when most networks are losing audiences, INSP has continued to set records. Average monthly HH ratings (Nielsen) have been up every [...]
- Category: Marketing
- East Coast
Reports To: VP, Distribution & Consumer Marketing

Location: 3000 WorldReach Drive Indian Land SC 29707 (Charlotte NC area)

SUMMARY/POSITION OVERVIEW

INSP is one of today’s most popular cable television networks. At a time when most networks are losing audiences, INSP has continued to set records. Average monthly HH ratings (Nielsen) have been up every year over the last five years and have increased 10% in the past year (June 2019 vs. June 2018). You will consistently see INSP ranked in the top 25 or better in CableFax Daily’s Primetime Rankings (published weekly), beating out nets such as Bravo, AMC, MTV, Paramount and more.

Available in 75 million HH in all 210 markets, INSP has agreements with all major MVPDs for linear network, and key OTT platforms for digital distribution. Featuring a variety of general entertainment content, INSP’s niche is developed around the defining branding statement, “Heroes Live Here.” INSP focuses on timeless Westerns, Western-adjacent classics, and an increasing percentage of original/exclusive films and series. Through its Imagicomm subsidiary, INSP content is distributed on an expanding array of OTT platforms including Netflix, Amazon Prime and in retails locations like Walmart and more.

Imagicomm Entertainment is a distribution company dedicated to distributing quality films and TV series in a wide range of genres. Each project is distinguished by a commitment to strong storytelling, memorable characters and high production values.

The Sr./Director of Consumer Marketing is responsible for leading INSP’s consumer marketing strategy, campaign development and executional oversight to effectively drive awareness, reach, and ratings for all off-channel initiatives. Additionally, this role leads strategy and campaign development to support series/films releases for Imagicomm Entertainment.

The ideal candidate is a team player with a proven track record as a strategic marketer, knowledgeable media strategist, and self-motivator who is relentlessly passionate about driving strategic audience development. Being a passionate media consumer across different platforms and genres would also be very useful.

PRIMARY DUTIES & RESPONSIBILITIES
- Support the VP and EVP in the development of strategic positioning for new & returning series and films: determine the target audience, and establish marketing objectives and strategies working in conjunction with Programming, Research, Creative and other key areas.
- Write marketing strategy briefs to guide internal teams, as well as external agency partners; insure all marketing efforts are on strategy and help coordinate cooperation/synergies between groups.
- Establish goals and KPIs by initiative and develop on-going ROI analysis for all marketing programs.
- Review, research and gather feedback on campaigns and make adjustments accordingly; track and report results of campaigns in a timely manner to management
- Oversee the consumer marketing team in the execution of marketing campaigns across print, on-air, out-of-home, digital, radio and non-traditional platforms; insure all efforts are on-time and on-budget
- Work with internal teams such as ad sales to identify additional revenue opportunities and ensure successful campaign execution.
- Help build and execute a partner relationship program with relevant companies, organizations, brands and properties to identify impactful opportunities to elevate the brand(s).
- Oversee budget management and reconciliation.
- Responsible for the management of any assigned direct reports; this includes day-to-day management and taking a personal stake in their career development.
- 7 – 10 years of experience in one or more of the following areas: entertainment, brand marketing, advertising, cable/satellite/streaming industry in advertising and or marketing; entertainment television experience is a must.
- Strong experience in effective media agency management; extensive experience managing multi-million dollar campaign budgets with a track record of proven success in exceeding goals.
- Proficiency in television research as it relates to marketing.
- Strong initiative, ambition and work ethic.
- Strong decision making and problem solving stills.
- Ability to thrive under pressure and handle tight deadlines.
- Ability to work with and garner “buy in” at all levels of the organization.
- Effective at managing and developing others .
- Ability to deliver work that meets or exceeds expectations.
- A keen eye for what creative works best to drive tune-in across both linear and digital/mobile/social environments.
- Strong organizational skills are a must.
- Ability to adapt and accept change within the department and organization with ease.
- Proficiency in Microsoft Word, Excel, Key Note and PowerPoint.
- 5% – 10% travel as needed.
- College graduate, MBA preferred.
- Legal right to work in the United States.
Charlotte

NC

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Digital Ad Operations Associate

December 28, 2019

PBS
Arlington VA

Digital Ad Operations Associate Team: Revenue, Strategy & Operations Status: Part-time/Contractor/Funded through June 2020 Note: The individual selected for this role will not be employed directly by PBS. The incumbent will be hired by a staffing firm as a contractor under the instruction of PBS. The Digital Ad Operations Associate supports PBS Digital’s online sponsorship and [...]
- Category: Digital; Digital Operations Support
- East Coast
Digital Ad Operations Associate

Team: Revenue, Strategy & Operations

Status: Part-time/Contractor/Funded through June 2020

Note: The individual selected for this role will not be employed directly by PBS. The incumbent will be hired by a staffing firm as a contractor under the instruction of PBS.

The Digital Ad Operations Associate supports PBS Digital’s online sponsorship and related initiatives. Under the direction of the Senior Director, Digital Sponsorship, this position supports ad operations on all digital platforms.

Essential duties will include, but are not limited to:
- Traffic various types of creative for successful delivery on all digital platforms where PBS content is delivered.
- Monitor delivery and work with sales and producers to optimize sponsorship campaign results.
- Provide support for onboarding and of new platforms, including live streaming.
- Troubleshoot live issues while providing clear and technical feedback to both internal teams and sales teams.
- Handle inquiries and requests from PBS departments, producers and sales teams.
- Provide operational support to PBS Member Stations.
- Manage house ad operations and trafficking for internal PBS departments.
- Additional duties as assigned.
- Minimum of 2 years of digital trafficking experience within a media or agency environment
- Experience using Google Ad Manager
- Proficiency in the implementation and support of ad campaigns, inclusive of industry ad technologies
- Experience with ad server integrations within applications & sites, including tagging & inventory creation
- Excellent Microsoft Office skills, particularly Excel
- Basic HTML and Javascript knowledge preferred
- Exceptional organization skills with attention to details
PBS is an Equal Opportunity Employer of Minorities, Women, Protected Veterans, and Individuals with Disabilities
Arlington

VA

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Assistant Teaching Professor, Cinema and Television

December 28, 2019

Drexel University
Philadelphia - University City PA

The Graduate Program in Television & Media Management at Drexel University seeks applicants for a full-time, contract faculty position with expectations for inspiring teaching, meaningful participation in university service, and contemporary industry expertise. We are seeking candidates with a track record of accomplishment in the television industry. The successful candidate will be able to contribute [...]
- Category: Educator; Professor or University Dept Head
- East Coast
The Graduate Program in Television & Media Management at Drexel University seeks applicants for a full-time, contract faculty position with expectations for inspiring teaching, meaningful participation in university service, and contemporary industry expertise. We are seeking candidates with a track record of accomplishment in the television industry. The successful candidate will be able to contribute to a rigorous and innovative academic program that addresses the many technological and market changes impacting the television industry and that prepares graduates for successful outcomes in a wide range of employment opportunities. The position commences in September 2020. Review of applications will begin in November 2019 and continue until filled.

The Graduate Program in Television & Media Management offers two graduate degrees: the MS in Television & Media Management and a dual MS/MBA. The curriculum provides a solid grounding in business management and specializes in the management of television and evolving media hybrids. Students receive hands-on management experience through internships at commercial television stations, networks, MVPDs, and at media and production companies. The program combines academic experience in courses such as Audience Measurement, TV Programming, Media Law, Media Sales, Money and the Media, Emerging TV Technology and Media Ethics along with internships. For details visit the program’s website: https://drexel.edu/westphal/graduate/TVMN/.

The Paul F. Harron Graduate Program in Television Management enjoys a fifteen-year record of achievement. It draws students, including Fulbright Scholars, from around the world and across the US and its alumni hold important management positions in media companies in the US and abroad.

Essential Functions
- Teach a selection of courses as assigned primarily on campus.
- Work in a collaborative team-based environment.
- Mentor students in industry networking and careers and assist students with connections in the field.
- Advise students on thesis or capstone projects.
- Assist with program marketing and recruitment.
- Participate in program and curriculum assessment and development.
- Serve on committees for the college or university.
- Other service activities as assigned.
- Bachelor’s Degree
- Minimum of 5 years of experience in Television/Media Industry
The ideal candidate will have management/leadership experience (5-10 years) in the television/media industry, college-level teaching experience (guest lecturing, adjunct or full-time) and an MS, MA or MBA in a related field. Apply for Job no: 494147 on Drexel Careers site.

Drexel University is an Equal Opportunity/Affirmative Action employer. Please visit our Policies page to view all University policies related to Human Resources. After the job offer, background investigations are required for all new hires as a condition of employment.
Philadelphia - University City

PA

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Sales Associate Program Philadelphia

September 26, 2019

NBCU Owned Stations
Philadelphia PA

51493BR Sales Owned Stations & Affiliate Relations Responsibilities The NBC Owned Television Stations Sales Associates Program (SAP) is an accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. This 12-month fast-track rotational and training program offers associates experiences in all [...]
- Category: Sales
- East Coast
51493BR

Sales

Owned Stations & Affiliate Relations
Responsibilities

The NBC Owned Television Stations Sales Associates Program (SAP) is an accelerated development experience for early-career sales professionals. This highly competitive program identifies outstanding aspiring media sales professionals who bring diverse backgrounds to the organization. This 12-month fast-track rotational and training program offers associates experiences in all aspects of the sales cycle (including research and operations), as well as sales verticals (traditional broadcast media, digital, business development & out-of-home). This is an excellent opportunity for a jumpstart into the fast-paced field of media sales.

The program includes orientation at the NBC Owned Television Stations headquarters in New York City. This will:
- orient associates to NBC Universal/NBC Owned Television Stations division
- expose associates to members of the NBC Owned Television Stations senior leadership and sales leadership teams;
- train associates in NBC Owned Television Stations’ products, processes, and related sales competencies.
After orientation, the sales associate will reside with the sales team at the NBC10/Telemundo62 Philadelphia stations for the duration of the program where the associates will have rotations in:
- core selling
- business development
- national sales
- research and programming
- sales operations
- strategic marketing,
- and digital selling.
This program also offers leadership development and exposure, networking, and developing key sales competencies.

NBC10/Telemundo62 spans three floors of the Comcast Technology Center. It is an 80,000-square-foot broadcast center and Philadelphia’s news epicenter. It features cutting-edge newsroom technology and energy-efficient design.

Placement opportunities are based on existing business needs, the participant’s performance, and previous work experience. Interested applicants are encouraged to apply by November 16, 2019
Minimum Qualifications
- Bachelor’s Degree or Equivalent (Business, Communications or Marketing are preferred)
- Minimum of 1-2 years of work experience, sales related preferred
Eligibility Requirements
- Available to join the program in January 2020
- Ability to relocate across the U.S. in a geographic location, as assigned
Desired Characteristics
- Previous experience working in a sales organization as an Account Executive, Account Manager, Sales Planner, Sales Assistant, Marketing Planner, or similar role
- Strong interpersonal and organizational skills
- Strong verbal and written communication skills and ability to effectively communicate at all levels of the organization
- Ability to work in fast-paced environments and handle multiple projects at once.
- Demonstrates initiative and a proactive approach to problem solving.
- Knowledgeable about industry trends and external environment
- Strong ability to collaborate and coordinate across projects and functions, as necessary
Philadelphia

PA

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