The Director, Digital & Social Media is responsible for directing and implementing the content and marketing strategy for TV One’s digital platforms, including website, social media, apps and mobile, and will work with the SVP Marketing to ensure that all strategies meet the marketing campaign goals. This role is responsible for the digital marketing strategy [...]
The Director, Digital & Social Media is responsible for directing and implementing the content and marketing strategy for TV One’s digital platforms, including website, social media, apps and mobile, and will work with the SVP Marketing to ensure that all strategies meet the marketing campaign goals.
This role is responsible for the digital marketing strategy and overseeing execution across all platforms for programming initiatives, as informed by the overall marketing strategies. The Director of Digital & Social Media works with the Digital Media and Social Media teams to ensure the brand voice, positioning, and content are aligned with the overall network brand.
The Director will be primarily be responsible for developing TV One’s digital platforms into strong branded portals that will recruit, excite, and develop a relationship with users that is authentic, engaged, and drives them to TV One’s linear programming. The Director will manage a team of 2 – 5 people comprising digital producers and editorial staff, as well as the social media agency of record.
Develop the digital marketing strategy for all key series that entails a vision and roadmap for development and distribution of TV One content as a digital ecosystem, including websites, apps, social platforms, VOD, etc.
Establish internal communication process to connect digital and social media teams across Urban One parent company with overall marketing and programming strategy and keep teams informed of new developments and updates to ensure all teams are consistently and constantly informed
Develop aggressive plans to launch TV One content across digital partner platforms that will extend our reach and further market key programs
Establish and track KPI’s for each digital platform based on previous performance, expected performance, and recruitment and retention plans and communicate performance goals and results to the SVP of Marketing regularly. Revise plans based on performance, insights and implications
Monitor and share trends in the digital media space to inform the digital and social media teams of new creative on the horizon and new capabilities
Direct the digital and social media teams in the deployment of content and provide insights and feedback based on performance, tone, user experience or otherwise
Work collaboratively with marketing leadership across Radio One, Inc. to cultivate cross-platform marketing opportunities to partner on key initiatives that will leverage the strength in our portfolio of brands
Be a thought leader in the digital marketing space to guide the SVP of Marketing, and internal executive leadership, in the best opportunities for TV One and the trends that can have positively impact our business or influence our target demo
Develop partnerships with major digital influencers, whether brands or individuals, to learn, engage, and influence their fans and followers to fall in love with TV One and become loyal fans of our content, platform-agnostic
Work closely with the legal department to ensure that internal processes are flawless executed upon for content marketing asset acquisition, development, and execution
Manage digital marketing budget, under the supervision of the SVP of Marketing
KNOWLEDGE, SKILLS & ABILITIES:
Previous entertainment television network experience is a must
Mobile Passion for digital, social media and mobile marketing
Self-starter who requires little supervision
Solid understanding of user-driven internet design and content development processes; passion for digital media
Multi-tasker who is also very detailed-oriented
Extensive knowledge of African American digital, social media and mobile trends as it relates to P25-54
Exceptional communication and collaboration skills
Collaborative and able to create working systems of teams to execute flawlessly and meet marketing and business goals
Strong business acumen and leadership skills
Legal right to work in the United States
EDUCATION AND/OR EXPERIENCE:
Bachelor’s Degree in Marketing, Journalism, Communications, or related field. MBA degree a plus. Minimum 5 years experience in digital media with specific expertise in creative and editorial leadership. Experience in cable preferable.
Overview and Responsibilities Reporting to Sr. Director, Project Management, this position will primarily be responsible for the project management of the work created for the Nickelodeon brand social, YouTube, and interactive content platforms. This will entail partnering with both internal and external clients, strategy, briefing and creative teams throughout the entire life cycle of the [...]
Reporting to Sr. Director, Project Management, this position will primarily be responsible for the project management of the work created for the Nickelodeon brand social, YouTube, and interactive content platforms. This will entail partnering with both internal and external clients, strategy, briefing and creative teams throughout the entire life cycle of the project – from content ideation and strategy, through briefing, kickoffs, production, approvals, and delivery. The manager will serve as the central point of contact for the projects they are assigned, providing clear and concise planning and communication to all involved stakeholders. They will be expected to work independently and proactively while using a variety of management styles and techniques.
Understand business goals and objectives of each assignment, and identify optimal processes and procedures to ensure successful outcomes of the projects
Serve as the primary point of contact for platform strategy (YouTube/Social/Interactive), Marketing, Creative, Design, as well as external stakeholders and clients
Proactively partner with internal clients to ensure strategy and briefing assignments are accurate and are in line with agreed-upon timelines
Receive, verify, distribute and kick off all briefs and assignments in a timely manner
Drive projects forward, ensuring clear, on-going and transparent communication among cross-functional teams and partners throughout the life cycle of a project
Partner with production and design teams on appropriate team assignments
Create actionable schedules for each piece of creative briefed, track progress against schedule and communicate follow-ups and adjustments as needed
Monitor project health, proactively problem-solving and communicating changes and status to teams
Anticipate, obtain and communicate stakeholder feedback and work with the teams to adjust or respond to feedback
Provide realistic budget-related feedback to scope or schedule creep
Identify and help implement new processes to further collaboration and efficiencies
Consistently evaluate processes and sequencing used, escalating challenges & proposing possible solutions
Update project management systems so projects are tracked and status is up to date
Minimum 2-4 years of project management or related operational or production experience in media or related field required
Experience, interest in and understanding of social platforms, trends, best practices and/or production processes of social media, digital design and video production
Bachelor’s degree required
Ability to manage a large number of tasks concurrently while performing well and calmly under pressure and still seeing the big picture.
Familiarity with project and production management tools (e.g. Microsoft Office, AirTable, Jira, ShowManager, Media Silo, Basecamp) or similar
Exceptional communication skills including written and verbal communication
Organized, accurate, detail- and deadline-oriented
Articulate, flexible, collaborative, and approachable
Strong leadership, diplomacy and negotiation skills
Embraces the Nickelodeon brand and culture
We’re an equal opportunity employer (EOE).
At Viacom, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Viacom is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.