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Crackle Plus is a joint venture formed by Sony Pictures Television and Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE).  The company’s consumer facing ad-supported VOD (AVOD) channels include: Crackle (US and Canada), Popcornflix, Popcornflix Kids, Truli, Popcornflix Comedy, Frightpix, and Espanolflix. It also owns subscription video-on-demand (SVOD) platform Pivotshare. Crackle Plus reaches a combined audience of over 10 million monthly active users on its owned and operated networks, as well as millions of additional users from its VOD partners, positioning it as one of the largest AVOD offerings in the U.S. Its content library includes over thousands of hours of free Movies and TV shows!

Description

We are growing and looking for a Director of Growth Marketing to join and lead our Marketing team and lead customer acquisition efforts. He/She to develop and grow Crackle Plus AVOD businesses across connected TVs, mobiles/tablets, and online platforms. The Director will analyze and help manage the marketing data requests, create marketing ROI, ROAS data models with the lead BI team analyst. The Director will drive new vendor solutions with marketing firms able to help Crackle Plus grow and acquire audience (uniques, retention). The Director will manage consumer insights at the portfolio and paid campaigns. Additionally, the Director will identify and recommend new strategies, solutions and paid marketing spend opportunities including reporting, manage and track KPIs, and determine vendor solutions that increase ROI efficiency for the overall marketing organization (reduce costs of spend, increase incremental customers).  The position requires a passion for Business Intelligence, data and smartly placing marketing spend, paid executions (managing from start to finish), data deep dives.  A passion for marketing and/or the advertising industry and the inherent complexity of measuring unique users, monthly active users, daily active users, time spent, returning consumption, and related signals from marketing lift a must. 

As such, this individual must be able to extract guidelines for the business through sound marketing efforts, research, data, modeling, and seek out ways to automate reporting with the BI team. The ability to calmly and effectively juggle multiple projects at any given time is essential for success. This role may also work with external parties to measure efficacy of marketing campaign, paid marketing efforts and/or app install efforts.

We are in sunny Santa Monica, CA alongside with Oracle, Lionsgate, Hulu, Universal Music.  Remote currently through early/mid 2021, possibly beyond.

Come join us at Crackle Plus, virtually for now, in person down the road!

Responsibilities

• Lead Marketing team and associated initiatives: Primary: Paid marketing, BI analysis for Marketing, monthly and quarterly analytics. Secondary: CRM and partner marketing.
• Manage day to day marketing efforts, including all paid programs with partners including Amazon, Vizio, Samsung (including kick off calls, setting up measurement, BI deep dive, ensuring pacing throughout week, contract/IO).
• Identify new paid marketing opportunities, with high perceived value (ROI, ROAS).
• Lead and support the BI team’s day-to-day analytics and provide insights on growing unique users on Crackle Plus properties.
• Track and analyze historical KPIs for creating forward-looking models and forecasts with the BI team.
• Maintain monthly reports to monitor marketing spend and customer acquisition.
• Work with BI team to review efficacy of paid and partner marketing.
• Manage monthly tracking reports, publish KPIs for management review.
• Structure data from third party sources: help with Salesforce, Google Analytics/Ads, comScore, Conviva, any Social Media Analytical tools.
• Help advise / build data models and reports utilizing Adobe Omniture, Snowflake, Alteryx and Tableau (BI team led).
• Drive new CRM strategy and tactics using Salesforce and Omniture solutions in house.

The Director, Brand Marketing is responsible for working with the VP, Brand Marketing on the strategy, development and management of consumer marketing initiatives for Crown Media Family Networks including paid advertising efforts, email marketing, promotional partnerships, synergy initiatives, sweepstakes & contests, experiential events, and other projects that create awareness and engagement in support of our key business priorities. This role entails management of external media, creative, and promotional agencies, collaboration across multiple departments, budget management and supervision of the Manager, Brand Marketing.

Essential Functions

• Spearhead the strategy & development of consumer marketing initiatives for CMFN, developing innovative & impactful multi-platform campaigns that effectively reach our target audience to create awareness, drive engagement and build our brand extensions.
• Work with internal and external creative teams to develop best-in-class tactics that strategically align with media vehicles & further our marketing communication goals.
• Manage the creative brief development process from start to finish including reading scripts, identifying key strategic insights and writing strategic briefs to create impactful 360-degree campaigns & ensure cross-departmental alignment.
• Develop the overall email and mobile app communication strategy, supervising execution of multiple campaigns to drive acquisition, retention and re-acquisition for Hallmark Movies Now, constantly optimizing and refining communications across the consumer lifecycle.
• Lead complex targeting and personalization strategies for our SVOD initiatives to deliver the right message to the right consumer at the right time to drive free trial sign-ups, engage current subscribers and reduce churn.
• Develop internal and external partnership marketing initiatives to secure earned media impressions around key business priorities. Manage ideation, negotiation, campaign development, execution and program evaluation.
• Conduct partner outreach across multiple categories such as retail, packaged goods, travel, music, and publishing with the goal of developing organic partnerships that extend our franchises, drive business goals and build consumer affinity for our brands.
• Work in conjunction with the research team to use data and analytics to maximize ROI and inform future advertising and partnership strategy across multiple platforms.
• Oversee marketing budget including monthly/annual planning and reporting.

The Manager, Brand Marketing is responsible for working with the Director, Brand Marketing, and the entire Brand Marketing team on the development and management of consumer marketing initiatives for Crown Media Family Networks including paid advertising, email marketing, promotional partnerships, synergy initiatives, sweepstakes & contests, experiential events, and other priorities that create awareness and engagement in support of our key business objectives.

Essential Functions

• Manage the development of consumer marketing tactics across all areas including paid media, synergy partnerships, events, sweepstakes and promotional partnerships. Initiate creative requests, route for approvals, manage revisions and ensure on-time completion and delivery.
• Serve as the key liaison with digital media and creative agencies & platform partners to ensure flawless execution of digital campaigns including daily communication around performance to ensure optimization.
• Manage the trafficking process including ISCI code assignments, traffic instructions and review of all deliverables to ensure adherence to creative and technical requirements.
• Develop and maintain the email editorial calendar and produce impactful marketing emails, collaborating across multiple teams to highlight business priorities and achieve campaign goals around acquisition, retention and engagement.
• Ideate and implement A/B and multi-variant tests to inform email strategy around subject lines, send time, click-thru, cadence, drip campaigns, etc. Analyze KPIs on an ongoing basis and serve as key point of contact with our email service providers
• Participate in the creative brief process, reading scripts, identifying key promotable hooks, collaborating with programming and writing briefs to align departments around key strategies
• Develop sweepstakes campaigns aligned with business priorities to drive awareness, engagement, email sign-up, and website traffic. Manage process from inception to completion including budget, concept development, creative requests, approvals, administration & fulfillment and ROI analysis.
• Build relationships with key synergy partners to understand existing opportunities & pitch new ideas with the goal of securing earned media impressions for CMFN linear, digital and SVOD priorities.
• Manage process for assigning and approving weekly tactics related to marketing initiatives for our SVOD service, Hallmark Movies Now.
• Create internal presentations and recap decks as needed.

ROLE SUMMARY/PURPOSE

The Coordinator, Brand Marketing supports the Brand Marketing department in the planning and execution of all consumer marketing initiatives for Crown Media Family Networks, including Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, Hallmark Movies Now and Hallmark Publishing. The role is responsible for supporting the implementation of advertising campaigns (on and off-channel), marketing partnerships, promotions, sweepstakes, experiential events, creative advertising development & email marketing initiatives. Responsibilities include but are not limited to:

ESSENTIAL FUNCTIONS

• Coordinate the development of consumer marketing tactics for Crown Media Family Networks priorities across all areas including paid media, email marketing, promotional partnerships, events, synergy initiatives, sweepstakes, etc. Submit creative requests, manage timelines and approvals, traffic creative materials and track deadlines.
• Plan, schedule and test email marketing campaigns in Salesforce and Sailthru. Develop reporting documents to track performance and proactively recommend testing opportunities.
• Coordinate creative brief process in conjunction with key stakeholders including managing tracking documents, reading scripts, watching rough cuts, and writing briefs.

• Assist in efforts related to promotional partnerships including brainstorming, updating digital assets, development of pitch proposals and program execution, including on-site event activation when needed.

• Conduct in-depth competitive research across multiple platforms and prepare internal presentations on key learnings.

• Schedule internal & external meetings and update and distribute marketing communications such as status reports, agendas and recap decks.

• Proactively maintain programming calendars, talent details, departmental library and files of proposals and presentations.
• Assist with departmental invoice submission and related budgeting tasks, travel arrangements, expense reports and other marketing and administrative tasks as needed.

Description

Winner of more than 40 Emmy Awards, ITVS is public media’s leading incubator and presenter of documentary film. We partner with filmmakers who bring untold stories to public broadcasting to make a difference in the world. For over 25 years, we’ve been committed to diversity on both sides of the camera, helping filmmakers tell and share vital stories that are reflective of our society. Two-thirds of our filmmakers, and more than half of our staff, are people of color. 

Summary

The Senior Manager of Marketing, reporting to the Vice President of Marketing and Communication, will optimize project management processes to create sustainable, scalable standards and best practices that improve cross-functional collaboration and long-range planning. A successful candidate will provide excellent planning, process analysis, and resource management by gathering, analyzing, and documenting business requirements and operationalizing effective marketing and communication strategies. 

Essential Functions

• Partner with the VP of Marketing and Communications and other Audience Development leaders to set, manage, and execute our audience development workflows.
• Identify, plan, and execute effective, “right-size” workflows and tools to improve quality, speed or financial accountability.
• Manage and balance the department budget and drive fiduciary responsibility across units.
• Build end-to-end infrastructure that equips senior management with clear and actionable data; and work with the Director of Research to ensure all programs have measurable ROI.
• Oversee annual planning and budget cycle in alignment with senior management, ensuring optimal casting and communication – fluctuating.
• Coordinate execution of ITVS-driven grants within the public media system, managing letters of agreement, contracts, reporting, and billing.
• Identify, plan, and execute effective, “right-size” workflows and tools to improve quality, speed or financial accountability fluctuating.
• Manage database integrity and optimization; develop strategy for monitoring and partnering with Business and Programming and Production to improve gaps in data health and marketing automation performance.
• Implement and optimize quarterly review for resource allocation.
• Plan and support departmental communication, including executive presentations for internal and external stakeholders.
• Drive alignment between marketing and engagement on joint metrics and ensure operational support for the Creative Services team.
• Develop annual cadence for digital upgrades across platforms and proprietary tools – ad hoc
• Represent and champion Audience Development across cross-departments including with IT, Senior Management, and institutional audits to ensure needs.
• Other duties may be assigned as needed.