Welcome to Cynopsis Jobs

The Vice President, Marketing Operations is responsible for the overall management and team’s operations, budgeting, facilitating end to end project management, short-form physical production/marketing shoots, resource coordination, tool management and team management. Possessing a strong creative operations and production background, and an expertise in budgeting, this person will partner with team leaders across the marketing org and ViacomCBS to efficiently and effectively execute the strategic and creative vision. Reports directly into the CMO. 

• Lead all aspects of the management of team operations and resource coordination for Marketing
• Spearhead solutions to improve processes and optimize production within set guidelines and deadlines
• Evaluate existing MarTech and project management tools, recommend and optimize toolset on an ongoing basis to ensure team is working with most efficient and effective toolsets available throughout the ViacomCBS ecosystem
• Meet regularly with IT/Technology representative to advocate for technology solutions, review departmental tech challenges and schedule software and hardware upgrades for Marketing team members
• Responsible for big picture project planning and coordinating sources and timelines
• Responsible for overall project flow for all strategic and creative initiatives
• You will handle the marketing creative budget. Meet frequently with CMO to confirm project budget needs for the year and to report budget updates. Point of contact for Finance to review project budget and allocation of funds
• Provide support of creative excellence in pre-production, execution and post production
• Meet monthly with Human Resource representative to review departmental staff resource needs
• Train, lead and provide strong leadership and mentorship to the team
• Set clear guidelines on deadlines to internal business teams and external partners
• Cultivate and maintain positive relationships within Nickelodeon (business, consumer products, finance and human resources) as well as all related groups across the ViacomCBS universe

Lead major campaigns and daily operations including ideation and strategy, implementation of plans, mobilizing/leading teams quickly and effectively. Provide thinking that challenges the status quo to develop breakthrough campaigns that drive awareness and tune-in. Inspire strategic thinking that ensures the brand continues to be bold and unique.

1. Collaborate closely with Media Strategies and Analytics to evaluate performance, plan strategies, and create and execute media plans. Act nimbly to innovate in all areas of media evaluation, planning, and targeting/optimization.
2. Partner with Brand Creative team and outside agencies as needed, to create breakthrough creative that drives ratings, awareness and brand affinity.
3. Work closely with Domestic Distribution and TVE teams to promote network priorities.
4. Engage internal and external partners to creative and execute brand partnerships and experiential activations.
5. Liaise with the Talent Relations team on efforts to maximize promotional opportunities with talent.
6. Establish close working relationships with other internal teams including programming, digital/social, production, scheduling, research and communications. Work cross-departmentally with these teams to develop seamless successful campaigns.
7. Create synergies across the Discovery portfolio of brands designed to extend campaign efforts.
8. Have a strong knowledge (and stay current) of the media landscape and how it applies to the Food Network audience and campaigns.
9. Apply marketplace best practices for promotion planning including tracking and analysis of network consumer activations, tent-pole programming events/stunts, and other strategic partnerships.
10. Full oversight of marketing budget, and responsibility for hitting annual budget targets, while managing in the best interest of DCI.
11. Work closely with the digital/social/DTC teams to create synergistic opportunities.
12. Lead a team in New York in day to day responsibilities and career growth.

Reporting to Sr. Director, Project Management, this position will primarily be responsible for the project management of the work created for the Nickelodeon brand social, YouTube, and interactive content platforms. This will entail partnering with both internal and external clients, strategy, briefing and creative teams throughout the entire life cycle of the project – from content ideation and strategy, through briefing, kickoffs, production, approvals, and delivery. The manager will serve as the central point of contact for the projects they are assigned, providing clear and concise planning and communication to all involved stakeholders. They will be expected to work independently and proactively while using a variety of management styles and techniques.  

Responsibilities: 

• Understand business goals and objectives of each assignment, and identify optimal processes and procedures to ensure successful outcomes of the projects
• Serve as the primary point of contact for platform strategy (YouTube/Social/Interactive), Marketing, Creative, Design, as well as external stakeholders and clients
• Proactively partner with internal clients to ensure strategy and briefing assignments are accurate and are in line with agreed-upon timelines
• Receive, verify, distribute and kick off all briefs and assignments in a timely manner
• Drive projects forward, ensuring clear, on-going and transparent communication among cross-functional teams and partners throughout the life cycle of a project
• Partner with production and design teams on appropriate team assignments
• Create actionable schedules for each piece of creative briefed, track progress against schedule and communicate follow-ups and adjustments as needed
• Monitor project health, proactively problem-solving and communicating changes and status to teams
• Anticipate, obtain and communicate stakeholder feedback and work with the teams to adjust or respond to feedback
• Provide realistic budget-related feedback to scope or schedule creep
• Identify and help implement new processes to further collaboration and efficiencies
• Consistently evaluate processes and sequencing used, escalating challenges & proposing possible solutions
• Update project management systems so projects are tracked and status is up to date