Welcome to Cynopsis Jobs

THE DIVISON’S STORY
Creative Marketing is more than just a team of specialist creatives. We are a quirky, diverse collective of tattooed collaborators and boundary-breakers. Known for pushing the limits of brave storytelling, we strive to develop fresh, distinctive ideas and award-winning campaigns that inspire loyalty and love for A&E, HISTORY and Lifetime. You see a twisted challenge in joining our creative rant sessions while maintaining your own point of view, and you aren’t shy about sharing your more “out there” ideas that will bring in new audiences.

THE ROLE:  Manager, Digital Audience Development

A+E Networks is seeking an ambitious, goal-oriented digital marketer to retain traffic and lead data acquisition to each of 10+ consumer facing online sites, mobile applications and connected devices. With specific focus on HISTORY, A&E, Lifetime, and Biography brands, this individual will manage day-to-day push notifications, email acquisition, CRM experiences, Social advertising and other digital marketing efforts while will working with data and platforms (both backend and front end) to create and deploy holistic strategies down to individual tactics.

• Creative Marketing is more than just a team of specialist creatives. We are a quirky, diverse collective of tattooed collaborators and boundary-breakers. Known for pushing the limits of brave storytelling, we strive to develop fresh, distinctive ideas and award-winning campaigns that inspire loyalty and love for A&E, HISTORY and Lifetime. You see a twisted challenge in joining our creative rant sessions while maintaining your own point of view, and you aren’t shy about sharing your more “out there” ideas that will bring in new audiences.

  THE ROLE:  Manager, Digital Audience Development

  A+E Networks is seeking an ambitious, goal-oriented digital marketer to retain traffic and lead data acquisition to each of 10+ consumer facing online sites, mobile applications and connected devices. With specific focus on HISTORY, A&E, Lifetime, and Biography brands, this individual will manage day-to-day push notifications, email acquisition, CRM experiences, Social advertising and other digital marketing efforts while will working with data and platforms (both backend and front end) to create and deploy holistic strategies down to individual tactics.

  MORE ABOUT WHAT YOU’LL DO:

  • Own annual acquisition goals and strategy including features, value propositions and easy access points for user registration
  • Manage and optimize the A+E Networks subscription video on demand (currently HISTORY Vault and Lifetime Movie Club) retention strategies including email marketing and push notifications
  • Strategize push notifications for A&E, HISTORY, and Lifetime mobile apps
  • Work closely and collaboratively with several internal departments (including Research, Digital Product Management, Digital Technology, Design, UX, Marketing, Sales, and Development) to leverage customer data and segmentation to drive both acquisition and engagement
  • Aggregate and analyzing owned data, and use the results to improve acquisition and engagement
  • Optimize our cross-channel acquisition strategy by analyzing performance throughout the product lifecycle
  • Propose, design and execute test-based findings while building and deployment of new technology
  • Develop and aggregate cross-team reporting for key metrics around acquisition, activation, conversion, and initial engagement to provide ongoing measurement of KPIs
  • Build, test and optimize progressive registration tactics
  • Research and build relationships with vendors and new technologies in the marketplace
  • Continually explore competitive best practices – researching industry trends, attending educational seminars and identifying and vetting new vendors and partners

  • •  

   

  • Creative Marketing is more than just a team of specialist creatives. We are a quirky, diverse collective of tattooed collaborators and boundary-breakers. Known for pushing the limits of brave storytelling, we strive to develop fresh, distinctive ideas and award-winning campaigns that inspire loyalty and love for A&E, HISTORY and Lifetime. You see a twisted challenge in joining our creative rant sessions while maintaining your own point of view, and you aren’t shy about sharing your more “out there” ideas that will bring in new audiences.

    THE ROLE:  Manager, Digital Audience Development

    A+E Networks is seeking an ambitious, goal-oriented digital marketer to retain traffic and lead data acquisition to each of 10+ consumer facing online sites, mobile applications and connected devices. With specific focus on HISTORY, A&E, Lifetime, and Biography brands, this individual will manage day-to-day push notifications, email acquisition, CRM experiences, Social advertising and other digital marketing efforts while will working with data and platforms (both backend and front end) to create and deploy holistic strategies down to individual tactics.

    MORE ABOUT WHAT YOU’LL DO:

    • Own annual acquisition goals and strategy including features, value propositions and easy access points for user registration
    • Manage and optimize the A+E Networks subscription video on demand (currently HISTORY Vault and Lifetime Movie Club) retention strategies including email marketing and push notifications
    • Strategize push notifications for A&E, HISTORY, and Lifetime mobile apps
    • Work closely and collaboratively with several internal departments (including Research, Digital Product Management, Digital Technology, Design, UX, Marketing, Sales, and Development) to leverage customer data and segmentation to drive both acquisition and engagement
    • Aggregate and analyzing owned data, and use the results to improve acquisition and engagement
    • Optimize our cross-channel acquisition strategy by analyzing performance throughout the product lifecycle
    • Propose, design and execute test-based findings while building and deployment of new technology
    • Develop and aggregate cross-team reporting for key metrics around acquisition, activation, conversion, and initial engagement to provide ongoing measurement of KPIs
    • Build, test and optimize progressive registration tactics
    • Research and build relationships with vendors and new technologies in the marketplace
    • Continually explore competitive best practices – researching industry trends, attending educational seminars and identifying and vetting new vendors and partnerships

    WHAT YOU’LL LEARN:

    On our team, you’ll have the opportunity to hone your data driven marketing strategy skills.  You will collaborate across divisions and grow as a digital marketer. 

ROLE SUMMARY

The Ad Sales Marketing Coordinator is responsible for supporting the Ad Sales team with client communication materials, event coordination, advertiser sponsorship opportunities, premiums and promotions.

KEY RESPONSIBILITIES:

• Develop and maintain a library of materials and assets including, but not limited to off the shelf one-sheets, eNewsletters, banners, logos, unit photography, movie key art, trade campaign ads and competitive advertising
• Assist the Manager and Senior Director in the client RFP process by participating in brainstorms and creating custom sponsorship opportunities for specific advertisers through collaboration alongside key internal teams offering best in class, 360 solutions. Leverage the suite of assets including: linear integration and short form content, digital sites, social platforms, podcast and apps
• Work with vendors to create unique premiums and mailers that drive network-wide interest for Crown Media Family Networks to ensure on-brand representation across all outlets to support upcoming programming and corporate initiatives including talent engagement. Recommendations will be put in PowerPoint presentations and shared with senior management for approvals. Oversee marketing premium closet and keeps team abreast of inventory
• Research, track and share competitive findings with the team to keep Crown Media Family Networks knowledgeable on industry trends
• Assist Senior Director with client tentpole events by creating event materials, overseeing fulfillment and providing on-site event coordination
• Create robust recap decks for client sponsorships and partnerships that include linear, digital and social elements
• Submit job requests to Design, Promo, Digital and Social teams
• Assist with departmental administrative tasks as needed, such as meeting coordination, travel planning, expense reports, etc.  
• Help the Ad Sales Marketing team members on additional projects as needed

ROLE SUMMARY:

The Ad Sales Marketing Manager is responsible for developing 360-degree advertiser-driven marketing programs while ensuring that our brand value proposition, network voice and programming priorities anchor every proposal. This position reports directly to the Senior Director of Ad Sales Marketing and works collaboratively across multiple departments across the Company. 

KEY RESPONSIBILITIES:

• Manage tentpole Ad Sales events from conception to conclusion, including invitations, RSVP lists, branding, premiums, décor, catering, entertainment, contracts and budgets
• Manage premium sourcing and development, working with vendors to design impactful items that reflect our brand essence
• Develop client RFP responses by creating custom ideas & opportunities for our advertisers that leverage our brand equity and result in best-in-class programs that drive revenue. Leverage assets across our ecosystem to create true multi-platform solutions that are unique to our brand.
• Manage executions for advertising sponsorships, working with internal and external teams to create timelines, develop tactics and secure all necessary approvals.
• Build and maintain a library of sales materials including one-sheets, decks, videos and programming overviews to incentivize advertisers to increase spend levels in the upfront and scatter marketplace.
• Collaborate with the Ad Sales, Consumer Marketing, Creative, Digital & Social teams to develop new and innovative offerings that leverage our brand equity to drive revenue and increase share
• Manage and track Ad Sales Marketing budget, request purchase orders, submitting invoices to accounting and tracking accruals
• Work with Senior Director of Ad Sales Marketing on the development of all upfront materials
• Other projects and assignments as needed

Roles and responsibilities include:

* Working cross-functionally with Sales and Production to ideate and oversee execution of breakthrough creative opportunities for brand partners across Media, Content and Experience.

* Packaging materials for presentations, and representing scope of branded opportunities for VENN at client-facing engagements. 

* Overseeing production of sponsored content and activations, liaising with client and internal teams to drive success. 

Experience required:

* Must be equal parts creative thinker and problem solver

* Track record of success in similar role at media company, working with video and experiential assets

* Proficiency with Powerpoint/Keynote, and demonstrates excellence in creating client facing materials

* Strong presentation skills, experience working with clients, agencies 

* Deep understanding of media landscape and shifting consumer expectations

Summary & Position Overview

TEAM UP WITH INSP!

Relocation package avail.  

INSP is one of today’s most popular cable television networks. At a time when most networks are losing audiences, INSP has continued to set records. Our unique programming approach has made us one of the fastest-growing basic cable networks—yes, even in this era of cord-cutting. We’re currently available to 80 million U.S. households, 24 hours a day, through more than 2,800 cable systems, TELCOs, and digital broadcast services like the DISH Network and DIRECTV.  INSP is consistently ranked in the top 25 or better in CableFax Daily’s Primetime Rankings (published weekly), beating out networks like Bravo, AMC, MTV, Paramount, and more.

And, through our Imagicomm subsidiary, INSP content is distributed on an expanding array of OTT platforms, including Netflix, Amazon Prime, and in retails locations like Walmart and more.

Our talented INSP team is what makes all of this success possible, and it’s a team that is always growing. So, while our tagline is “Heroes live here,” we definitely believe they work here, too!

The Director of Digital Content must be proficient in both the day-to-day strategy & execution for curating and managing a successful website as well as leading the charge on engaging- email content strategy. This role will drive both of these key areas, taking direction and prioritization from the VP, Digital Content & Social Media.

This role oversees all of INSP’s website and digital content initiatives.  Driving development of smart strategies to fuel increases in all key metrics (uniques, page views, time spent on site) and executing engaging content strategies to deliver on KPIs.  You also will collaborate across the company on website upgrades and digital builds, on coordinating content creation, on analyzing campaign performance over all digital metrics.  Key functions include managing internal and external writers, blogger outreach and coordination, and sweepstakes management. This role will take on added strategic design and user experience responsibilities and will lead groups both internally and externally on the website re-design of INSP.com.

This role also steers our email newsletter program.  Responsibilities include scheduling and cadence, creative design templates, content development and testing, database growth, segmentation and lifecycle journey, and subscriber management.

This role will directly manage at least one employee as well as having tangential leadership over two others, in addition to managing external contractors.

The ideal candidate will have proven, successful experience in managing creative digital-first content, creating websites and digital properties. The ideal candidate has a proven track record showing strong growth, ideally for a similar entertainment/media property with multiple priorities and initiatives.  This person would have a decent understanding of product and technology road-mapping as well as working on multiple website scopes at the same time. The candidate should be well-versed in SEO functionality as well as utilizing available tools for improving organic search performance and metrics.  

Ideally, they will have successful experience in growing an email-based marketing program and improving key metrics such as subscriber growth, click rates, etc.  A solid understanding of web development tools and technology and CRM publishing systems (e.g. Salesforce Email Studio, Google Ads Manager, Moveable Ink, Litmus, and more) is essential. This person must be a forward thinker and understand the changing digital media landscape. The individual will forge strong relationships with internal stakeholders and work closely within the other departments and divisions. This position requires a highly efficient professional with a proven skill-set in oral and written communications, project and resources management as well as a mind for results.

• Lead strategic design and user-experience vision for the redesign of INSP.com
• Manage multiple project timelines and executions simultaneously for maximum efficiency
• Create and manage digital content & email marketing campaigns from conception to ?completion and results review
• Conceptualize digital-first content initiatives which could include content development and franchises (both written, audio and video formats) across our website and email efforts.
• Negotiate and adhere to product/deliverables timelines between web development team, creative team, and internal stakeholders
• Maintain budgets, create and update project & monthly reports
• Ensure analytic tracking is defined and established, working collaboratively with Digital Analytics Manager
• Ability to evaluate customer research, market conditions and competitor data
• Stay abreast of current digital marketing & content best practices, making suggestions to incorporate any applicable best practices into initiatives
• Update websites continuously through content management system; help lead potential re-design
• Provide effective communication with all departments on project status
• Develop training materials and provide training on department workflow procedures
• Effectively encourage, teach and lead direct report(s) as well as outside vendors/contractors

NBTV, Channels is the world’s first shoppable streaming service revolutionizing e-commerce and media consumption by merging the industries. We’re looking for the brightest to join our team. 

This role is responsible for leading the marketing strategy with the the goal of strengthening our brand and accelerating membership sales. The ideal candidate must have excellent growth hacker skills to drive subscriptions and e-commerce. 

Qualified candidates should also have advanced skills in creative marketing, media analytics and outside of the box thinking and Spirits industry experience preferred. The right candidate will demonstrate outside the box thinking with hands-on execution. Experience in OTT, SVOD, memberships, e-commerce and/or the spirits industry would be optimal (but not required). 

Major Duties:

Strategy:

• Drive Subscriber Growth/User Acquisition 
• Oversee multichannel marketing including social, events, strategic partnerships
• Manage media buying strategies and analytics
• Build a long-term content roadmap and manage a short-term calendar for social media, email marketing, video, long-form content, infographics, blogs and earned media.
• Collaborate with our partners, providers, supporters, and influencers and work alongside creative resources to rapidly develop high-quality content that aligns with audience needs, scientific evidence, our positioning, and brand identity.
• Maintain brand standards and ensure compliance across all marketing and communications channels.
• Design and review the Marketing department’s budget. 

Social Media:

• Build online relationships with influencers and key audiences
• Listen, moderate, and respond to comments and conversations across all communications channels including customer service.
• Establish social media guidelines and train and support staff to reinforce our strategy and contribute to constructive online conversations.

Market Research:

• With the support of our analytics team, develop social media and content metrics and goals, analyze and report on performance weekly, and suggest and implement optimizations

Public Relations:

• Build relationship with media and stakeholders thought creative PR strategies 

Role Purpose The Producer, Brand Marketing reports into the VP, Brand Marketing for NBC 5. This role provides promotional support for NBC 5’s daily news operations and syndicated / network programming through exceptional writing, producing and editing compelling spot advertising, generating ideas for social media, as well as spot management via Wide Orbit.

Responsibilities
 Responsibilities include, but not limited to:

• Independently write, produce, direct and edit compelling image, proof of brand, and topical spots and campaigns for News, Programming, Community Affairs, and Station Projects

• Lead/participate in strategic planning, brainstorming, concept development, and concept refinement sessions
• Generate new marketing ideas to elevate the NBC 5 brand
• Participate in daily news meetings involving content strategy and planning
• Assist in maintaining daily logs, coordinating with traffic, and off-site master control to preserve accurate spot databases

SportsEngine, an NBC Sports Group company, is seeking an exceptional leader to join our Marketing team. The Director, Digital Marketing is responsible for leading digital marketing strategy, including the oversight of our marketing automation systems, execution of paid digital media, and support of both lead generation and engagement activities across our portfolio of brands. You’ll have the ability to bring strategy, inspiration, innovation, campaign expertise, system knowledge and thought leadership to support achieving our company objectives. Additionally, you will have the opportunity to lead and inspire a team of marketing professionals. This position is located in Minneapolis, MN.

Each day, hundreds of thousands of volunteer coaches, directors, and managers positively impact the lives of millions of athletes through sports. In addition to teaching them about their sports, they also impact their lives by teaching them life-long values of working hard, being honorable, and treating each other like family.  At SportsEngine, our mission is to help make these volunteer’s lives easier by building world-class technology solutions to help them spend less time running their organization and more time putting smiles on the faces of these athletes. To us, they are heroes.

We’re looking for people who not only believe in our mission, but have a passion for craftsmanship. We’re one of Minnesota’s Top 100 Companies to Work For, provide great facilities and equipment, competitive pay, terrific benefits, and the opportunity to go home each night knowing you truly made a difference in the lives of heroes.   

Digital Marketing Director Role and Responsibilities: 

• Ownership of best practices and standards across digital marketing channels including paid search, paid social, email, FB Messenger, display/retargeting, SEO, etc. This includes channel strategy, goal setting, media planning, forecasting, creative development, budget allocation, analysis, and ongoing optimization efforts. 

• Lead digital marketing/operations team with ownership of our marketing automation platforms and technical stack.

• Work closely with Marketing & Brand Strategy owners to ensure key business goals and campaign objectives are best optimized across our digital tactics.

• Partner with Sales Ops, Business Intelligence, and Product to understand and utilize the intricate data structures of our business.

• Leverage customer insights, competitive intelligence and data analytics to translate business goals into marketing strategies.

• Serve as a connector and trusted partner between Sales, Account Management, Customer Success and Marketing, working closely with business leaders to translate business objectives into impactful marketing strategies and plans to acquire and retain customers.

• Develop a deep understanding of the portfolio of SportsEngine owned software platforms.

• Continually monitor the strategic planning process and identify efficiencies and opportunities to optimize.

Position Summary

Responsibilities