Welcome to Cynopsis Jobs

Ring2Media has quickly become a leader in performance-based Direct Response TV and Radio advertising. We were recently featured in Forbes and Inc. Magazine’s for Fastest Growing companies. We are looking for people who want to work in a fast-paced high growth atmosphere with a passionate group of co-workers and a proven CEO. We are based in beautiful Downtown Westport.

Ring2media is seeking an experienced Business Development Manager to take over and grow our Outbound Marketing efforts and develop new relationships. The right candidate will have a Guerilla Marketing mentality, strong technical ability, and strong written and verbal communication skills. The ability to understand and succinctly communicate our data-driven business model and value-add is an absolute must.

Launched in the United States in January 2019, PointsBet is one of the fastest growing sportsbooks in the country and is rapidly expanding its U.S. footprint. Originally founded in Australia, PointsBet is a cutting-edge sportsbook operator that prides itself on having the quickest and most user-friendly app (iOS and Android) while also providing the best content and experience for sports bettors – a company staple that, in conjunction with internal culture and values, has primed PointsBet for success as they look to continue to take the sports betting world by storm. Throughout expansion efforts, PointsBet will continue to bring its proprietary and best-in-market technology, modernized and premium brand mentality, expert trading practices and proven growth marketing strategies to emerging sports betting markets.

PointsBet is the only U.S. online sportsbook operator to offer PointsBetting – a unique and innovative way to bet – and has also introduced a slew of well-received, bettor-first initiatives. PointsBet offers the most markets on all four major U.S. sports (NFL, NBA, MLB, NHL) and PointsBetting in the world, including up to 1,000 markets per NBA game. PointsBet announced the company’s Initial Public Offering on the Australian Securities Exchange on June 12, 2019.
PointsBet is currently looking for a VP Growth Marketing to join our growing Jersey City team. The VP Growth Marketing plays an integral role in supporting PointsBet’s continued growth and success.
This role will lead, develop, and deploy enhancements to PointsBet’s growth marketing strategies including performance media, SEO, Conversion Rate Optimization, MarTech, and more. This position is best suited for a candidate who thrives in a fast-paced, ever-changing environment with a passion for marketing.

WHAT YOU WILL OWN:

• Lead and develop a growing team of marketers
• Develop unique, best-in-class growth strategies that help ensure efficient spend and exceeded company goals
• Advancement of Performance Media strategies and solutions, including paid search, paid social, display, retargeting, and any channel designed to drive direct action
• Ownership of SEO strategy and implementation across all digital properties
• Lead our Conversion Rate Optimization (CRO) and Funnel enhancements, designed to increase conversion rate, quality, and customer growth
• Technical marketing background including robust A/B testing schedule designed to enable constant learning across all customer touchpoints including ads, landing pages, website, apps, blog, etc.
• Retail to digital sportsbook (and vice versa) user path strategies that create growth and synergy between the two channels and exceed KPIs
• Work closely with Business Intelligence/Analytics and Tech to ensure best-in-class reporting across all touchpoints, from top-of-funnel to post-conversion.
• Advance tools, reporting, and strategies around marketing intelligence and channel optimization
• Partner closely with Product Managers to ensure product, UI/UX, etc. is optimized for maximum growth
• Collaborate with CRM team to ensure key programs are deployed to limit churn, drive advocacy, and increase share of wallet
• Key stakeholder in developing Marketing Technology stack, and ensuring the team is deploying and adopting the best tools for advanced marketing and automation  

Role Purpose The Producer, Brand Marketing reports into the VP, Brand Marketing for NBC 5. This role provides promotional support for NBC 5’s daily news operations and syndicated / network programming through exceptional writing, producing and editing compelling spot advertising, generating ideas for social media, as well as spot management via Wide Orbit.

Responsibilities
 Responsibilities include, but not limited to:

• Independently write, produce, direct and edit compelling image, proof of brand, and topical spots and campaigns for News, Programming, Community Affairs, and Station Projects

• Lead/participate in strategic planning, brainstorming, concept development, and concept refinement sessions
• Generate new marketing ideas to elevate the NBC 5 brand
• Participate in daily news meetings involving content strategy and planning
• Assist in maintaining daily logs, coordinating with traffic, and off-site master control to preserve accurate spot databases

SportsEngine, an NBC Sports Group company, is seeking an exceptional leader to join our Marketing team. The Director, Digital Marketing is responsible for leading digital marketing strategy, including the oversight of our marketing automation systems, execution of paid digital media, and support of both lead generation and engagement activities across our portfolio of brands. You’ll have the ability to bring strategy, inspiration, innovation, campaign expertise, system knowledge and thought leadership to support achieving our company objectives. Additionally, you will have the opportunity to lead and inspire a team of marketing professionals. This position is located in Minneapolis, MN.

Each day, hundreds of thousands of volunteer coaches, directors, and managers positively impact the lives of millions of athletes through sports. In addition to teaching them about their sports, they also impact their lives by teaching them life-long values of working hard, being honorable, and treating each other like family.  At SportsEngine, our mission is to help make these volunteer’s lives easier by building world-class technology solutions to help them spend less time running their organization and more time putting smiles on the faces of these athletes. To us, they are heroes.

We’re looking for people who not only believe in our mission, but have a passion for craftsmanship. We’re one of Minnesota’s Top 100 Companies to Work For, provide great facilities and equipment, competitive pay, terrific benefits, and the opportunity to go home each night knowing you truly made a difference in the lives of heroes.   

Digital Marketing Director Role and Responsibilities: 

• Ownership of best practices and standards across digital marketing channels including paid search, paid social, email, FB Messenger, display/retargeting, SEO, etc. This includes channel strategy, goal setting, media planning, forecasting, creative development, budget allocation, analysis, and ongoing optimization efforts. 

• Lead digital marketing/operations team with ownership of our marketing automation platforms and technical stack.

• Work closely with Marketing & Brand Strategy owners to ensure key business goals and campaign objectives are best optimized across our digital tactics.

• Partner with Sales Ops, Business Intelligence, and Product to understand and utilize the intricate data structures of our business.

• Leverage customer insights, competitive intelligence and data analytics to translate business goals into marketing strategies.

• Serve as a connector and trusted partner between Sales, Account Management, Customer Success and Marketing, working closely with business leaders to translate business objectives into impactful marketing strategies and plans to acquire and retain customers.

• Develop a deep understanding of the portfolio of SportsEngine owned software platforms.

• Continually monitor the strategic planning process and identify efficiencies and opportunities to optimize.

Position Summary

Responsibilities