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The Asset Coordinator, Partnership Marketing works to support the Partnership Marketing team in the execution and management of promotional materials utilizing image and video assets for merchandising of programming content on Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, Hallmark Movies Now and Hallmark Movies & More.  Includes close work with distribution account representatives and creative teams to maintain asset library, affiliate website and internal resources used for promotional planning. Position will work under the supervision of the partnership marketing manager and in close communication with the client services coordinator on internal projects as assigned.   

ESSENTIAL FUNCTIONS

• Develops merchandising programming calendars for linear, SVOD and AVOD monthly schedules and maintains high volume of updates and changes in real-time.   
• Works with creative teams to generate assets for priority content including key art, episodic imagery, promotional video assets for general use.
• Resizes and customizes generic assets to spec for reoccurring monthly deliveries.
• Creates monthly social media calendar including post copy and image and video assets.
• Assists with the development of assets for custom promotions including talent reads, tagged video spots, social media campaigns for both B2B and B2C use.
• Assist partnership marketing team in the ideation, creation and execution of premiums and mailers that drive interest for our networks among clients for upcoming programming and corporate initiatives.
• Supports additional department projects as assigned.

If we were playing Monopoly, A&E, HISTORY and Lifetime would be our most valuable assets, and our master brand is A+E, which is protected and promoted by the Portfolio Marketing and Culture Branding team. We make sure that the A+E master brand gets the props it deserves — both inside and outside our building. Our resourceful team performs well beyond its footprint to develop high-impact visual stories that inspire loyalty and pride in our colleagues and customers. If it’s got A+E on it, it’s been ideated, created and produced by our talented team of writers, editors and strategists working in partnership across our brands and all our business areas. If you love to use both sides of your brain, this is the place to demonstrate your business savvy and creative chops.”

THE ROLE:  Director Growth Marketing

A+E Networks is seeking an ambitious, data-driven, goal-oriented digital marketer to drive growth in A+E’s Digital business by acquiring and retaining OTT, mobile, and website video viewers; and build audience engagement and affinity across all platforms (Linear and Digital) through A+E’s email marketing and push notification programs.  With a specific focus on A&E, HISTORY, and Lifetime brands, this highly visible role works both internally and externally to implement owned, earned, and paid marketing tactics.  As part of an expanding team supporting a growing business, the Director Growth Marketing reports into the VP Digital Audience Development and is supported by a full-time manager (to be hired). 

MORE ABOUT WHAT YOU’LL DO:

Grow Digital TV Everywhere Business

• Leverage owned, earned, and paid opportunities to grow and retain the audience to A+E Networks’ Digital TV Everywhere products.
• Maintain relationships with external partners & platforms to identify key promotional opportunities for priority shows.
• Strategize and implement app store optimization (ASO) copy and creative strategy to acquire mobile viewers.
• Serve as the primary liaison between A+E and external SEO/SEM, and other agencies.
• Partner with Editorial and Product to increase visibility of A+E web properties on key search engines (Google, Yahoo, Bing) through the execution of SEO best practices.
• Review and approve SEM ad creative, segmentation strategy, bid management, etc.
• Leverage journeys to drive mobile web visitors into A+E’s mobile apps.
• Partner closely with the Product team to test and optimize audience user journeys.
• Strategize and report on A+E owned digital video house ad execution.
• Prioritize audience development opportunities by conducting cost benefit analyses.

Retain Viewers via Email Marketing and Push Notifications

• Oversee email marketing program and push notification communication strategy; including content and frequency.
• Partner with the CRM team to develop a rigorous testing and execution strategy to continually optimize the email marketing and push notification programs.
• Work across divisions to identify, implement, and optimize touchpoints with email marketing and push notification subscribers that increase engagement and build brand affinity.
• Work closely and collaboratively with several internal departments (including Research, Digital, Consumer Marketing) to align communication with larger marketing strategy and leverage customer data and segmentation to deliver on KPIs.

General

• Create and maintain reports from various data sources including analytics platforms and internal 3rd party databases.
• Develop and maintain PowerPoint presentations evaluating campaigns and strategies.
• Continually explore competitive best practices; researching industry trends, attending educational seminars and identifying and vetting new vendors and partnerships.

WHAT YOU’LL LEARN:

On our team, you’ll have the opportunity to hone your data driven marketing strategy skills. You will be working on a tactic with growth opportunity for A+E Networks. You will collaborate across divisions and grow as an email marketer.