The Coordinator, Consumer Marketing supports the consumer marketing department in the planning and execution of all consumer marketing initiatives for Crown Media Family Networks, including Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, Hallmark Movies Now and Hallmark Publishing. The role is responsible for supporting the implementation of advertising campaigns (on and off-channel), marketing partnerships, [...]
The Coordinator, Consumer Marketing supports the consumer marketing department in the planning and execution of all consumer marketing initiatives for Crown Media Family Networks, including Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, Hallmark Movies Now and Hallmark Publishing. The role is responsible for supporting the implementation of advertising campaigns (on and off-channel), marketing partnerships, promotions, sweepstakes, experiential events, creative advertising development & email marketing initiatives. Responsibilities include but are not limited to:
Coordinate the development of consumer marketing tactics for Crown Media Family Networks priorities across all areas including paid media, partnership marketing initiatives, events, sweepstakes, etc. Submit creative requests, manage timelines, traffic creative materials and track deadlines.
Assist in partnership marketing efforts including brainstorming, updating digital assets, development of pitch proposals and program execution, including on-site event activation when needed.
Develop briefing materials for brand ambassadors and assist in training to ensure flawless, on-brand consumer communication at numerous events throughout the year.
Proactively manage asset review and creative feedback for home entertainment distribution elements
Conduct in-depth competitive research across multiple platforms and prepare internal presentations on key learnings.
Schedule internal & external meetings and update and distribute marketing communications such as status reports and agendas.
Proactively maintain programming calendars, talent details, departmental library and files of proposals and presentations.
Assist with departmental invoice submission and related budgeting tasks, travel planning and expense reports and other marketing and administrative tasks as needed.
Undergraduate degree from a four-year college or university in Marketing, Communications, Business Administration or related field
1-2 years of professional marketing experience within the entertainment industry or related field
Passion for television and connecting with consumers in innovative and disruptive ways
Strong verbal and written communication skills coupled with the ability to build relationships and collaborate across multiple departments
Enthusiastic self-starter with excellent analytical and problem-solving skills
Proactive, curious, detail-oriented, and proficient at juggling multiple tasks simultaneously
Detail focused with high-level organizational skills
Experience with PCs, Word, Excel, PowerPoint, Outlook & social media platforms
BBC Studios is responsible for idea development, production, distribution and channels around the globe. It has a turnover of c. £1.4 billion with over 3,000 employees globally. BBC Studios brings customers and audiences across the world distinctive and high-quality content covering a range of genres including prestige dramas, British comedy, natural history events and topical [...]
BBC Studios is responsible for idea development, production, distribution and channels around the globe. It has a turnover of c. £1.4 billion with over 3,000 employees globally. BBC Studios brings customers and audiences across the world distinctive and high-quality content covering a range of genres including prestige dramas, British comedy, natural history events and topical documentaries, through a unique combination of BBC values, cutting-edge craft and access to diverse talent from all markets.
As Vice President of Marketing in the Americas region, you will design and implement an audience-led marketing and media strategy to develop and enhance the commercial relationship between BBC Studios and its global strategic customers. You will be responsible for both aligning insight to themes that match the strategic imperative of our most valuable customers as well as developing deep relationships with their marketing counterparts to ensure marketing solutions add value to both their business and our brand.
The role is both externally-facing and will also represent the Americas business priorities internally across BBC Studios and the global marketing organization. You will have extensive experience in driving commercially successful strategies through partnership marketing, with an extensive background in leveraging digital marketing strategies and consumer insights. The role will work in the NY offices for BBC Studios, reporting into the President of BBC Americas.
Audience, Customer and Market understanding and thought-leadership across our top Strategic Global Customers and branded services. Building the business: Using the BBC Studios brand and content to enhance and develop commercial opportunities with our top Strategic Global Customers and to inform BBC’s direct to consumer strategy.
Develop strong relationships and traction with customer marketing counterparts and building relevant customer-centric marketing capabilities by:
CUSTOMER MEDIA STRATEGY INTELLIGENCE: Creating a methodology and system to support customer marketing teams to evaluate the ROI of their media choices (traditional and social) to support BBC Studios content launches (post implementation analysis, ROIs, audience reach and viewing intent learnings).
AMPLIFYING BBC STUDIOS CONTENT LAUNCHES: Building pitches of potential creative campaigns for content in it’s early-stage development for use in external content pitches. Partner with global customers to design and deliver key content launches of BBC Studios content.
COMPETITOR TRACKING: Staying close to competitor launches and trends. Provide the business (and customers where relevant) with executive summaries of how launches have performed and been activated globally.
SELL: Partnering with Sales and Production colleagues to pitch both individual content projects and wider expansive partnerships. Pitch creative/brand and media plans for new content, co-design and deliver content launches with customers and agencies (including BBC Studios in-house Creative Agency) and own the ongoing customer dialogue of audience trends and opportunities that BBC Studios can help them unlock.
CUSTOMER MARKETING EVENTS: Partnering with BBC Studios’ Trade Marketing team to define, design and deliver the local (US) trade event calendar and customer engagement plans. Design customer specific insight-led events that unlock growth opportunities for BBC Studios.
BUILDING OUT AUDIENCE-LED INSIGHTS TO DRIVE GROWTH: Working with the central Insights team to understand trends, behaviors and attitudes towards TV viewing, detect tribes and trends. Ensuring that the relevant insights support the account teams to unlock growth opportunities.
TRACKING SPECIFIED COMPETITOR CONTENT STRATEGIES AND PERFORMANCE: Proactively identifying opportunities for BBCS to partner the top customers in creating standout content strategies.
ASSESSING CUSTOMER PERFORMANCE TO UNLOCK GROWTH OPPORTUNITIES: Understanding and using customers’ editorial and commercial strategies to create new leads across the different lines of business within BBC Studios.
ESTABLISHING BEST IN CLASS REPORTING AND EXTERNAL THOUGHT LEADERSHIP: Build, regularly update and report a multi-platform view of the global TV market.
BUILDING AUDIENCES: Understand audience “path to viewing” for each global customer – define where BBC Studios can add value to each global customer in acquiring new audiences/subscribers.
RETAINING AUDIENCES: Understand churn and audience retention patterns – define where BBC Studios can add value to each global customer in retaining low-loyal audiences/subscribers.
Marketing & Brand Expertise
A proven track record within a global Marketing environment
Experience of customer marketing, focusing on customer engagement and creating strong customer relationships to the brand
Experience of building brands or evidence of brand sensibility across multi- platforms – understanding the complexity involved in this
Consumer analytics, including building brands and promoting content within a digital/social media environment
Ability to manage the trade-off between short-term commercial advantage and longer term concerns
Clear track record of delivering across a matrix managed/multi-product and multi-channel media organization
Entrepreneurship; successful track record of generating innovating ideas and executing, through challenging the status quo
Possess up-to-date knowledge and experience of global marketing and have a deep understanding of the threats and opportunities for media companies in a digital age
Successful track record of delivering business targets in a line and matrix management structure
Ability to make tough marketing decisions and bring others along with their decision
A good understanding and awareness of customer and consumer behavior
Proven ability to prioritize through analytical capability and clarity of thinking, to build global strategy across cross-functional teams
Strong negotiation and influencing skills
Ability to coach, build, and empower a small team
Proven success at building strong effective relationships, demonstrating an ability to lead/manage successfully, through change
Extensive knowledge and networks in the media market, with the ability to build trusted relationships, across the global media market
An enthusiasm for BBC Studios strategic objectives, and an appreciation of its values.
Ability to execute a strategy, in a situation of organizational transformation, through demonstrable influencing skills.
About the Company
We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.
Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.
We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.
We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.
WONDERY is looking for a Marketing Manager: Always-On Show Lead to join the rapidly growing marketing department in Los Angeles. The Marketing Manager: Always-On Show Lead will support the strategic development and execution of multi-faceted marketing campaigns for new and existing Wondery properties, as well as manage the day to day marketing activities of the [...]
WONDERY is looking for a Marketing Manager: Always-On Show Lead to join the rapidly growing marketing department in Los Angeles. The Marketing Manager: Always-On Show Lead will support the strategic development and execution of multi-faceted marketing campaigns for new and existing Wondery properties, as well as manage the day to day marketing activities of the organization. You must be a podcast fanatic and podcast marketing experience is required.
The ideal candidate will bring energy and passion to everything they do and be comfortable in a startup environment. Will have at least 7 years experience in a fast paced, high velocity environment with experience in creative direction, copywriting, digital marketing, audio marketing, events, media buying, social media and data insights.
Own the launch of new Wondery properties from strategy to launch to post-mortem
Identify value proposition and key messages of new and existing properties
Act as a voice for Wondery properties to internal (content, ad sales, etc…) and external (agencies, audio platforms) teams
Manage a marketing budget and track KPIs
Develop property’s brand strategy and audience segmentation analysis
Create and execute flawlessly on marketing plans
Compile comprehensive reports for management review
Contribute to larger marketing activations
Lead development of creative materials
Strategically design co-marketing opportunities with partners
Design and execute briefs for marketing resource groups – Creative, Social, PR, Media and Data
Keep abreast of podcast industry news, and emerging trends in audio marketing
Support the team as subject matter expert in an area of our marketing disciplines
Help us continue to innovate and develop marketing growth hacks
Passion for Podcasts and audio storytelling
Demonstrated understanding of audio apps and a willingness to learn audio-specific performance tracking
Comfort with ambiguity; a track record of responding quickly to opportunities.
Strong verbal and written abilities, and creative sensibilities and ability to lead creative development
Strong critical thinking skills and an ability to make data- informed decisions
Prior experience in podcast marketing is required
Photoshop experience and direct-response media buying experience is a plus
PR or branding experience is a plus
SEO/SEM experience is a plus
Subscription marketing experience is a plus
Wondery is an equal employment opportunity. We are committed to an inclusive and diverse environment. We do not discriminate based on race, color, ethnicity, ancestry, national original, sex, gender, gender identify, gender expression, sexual orientation, age, disability or marital status. Wondery strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
About The Brand: Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature [...]
Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (NASDAQ: VIA, VIAB).
Overview and Responsibilities
We are looking for a hardworking, pro-active and inquisitive Manager to join the newly formed Brand Marketing and Strategy team at Nickelodeon. This group plays a meaningful role in defining Nickelodeon brand mission and values as well as Marketing efforts across series, brand, platforms, emerging media, etc. This manager role is focused primarily on nurturing Nickelodeon’s brand health and its growth everywhere.
Ideal candidate is passionate about brand marketing and can clearly articulate how great brands break through and resonate with consumers. Candidates should have experience crafting brand definition and architecture, and defining and executing brand building campaigns.
At Nickelodeon, we are kids’ first. We seek to always stay true to kids in everything we do— reflecting their world, values, hopes, humor and loves. At the end of the day, we look to leave the world a more playful place than we found it. Just like kids do. As part of our “kids’ first” mentality, we aim to reflect the diversity of kids’ lives and ensure that, regardless of background, they feel seen, represented and welcome as part of the Nickelodeon family.
This role is a fantastic opportunity to work with beloved IP, develop marketing campaigns for some of the most iconic kid brands, and research, explore and discuss the most exciting trends in culture, kids and media.
This role reports to the Director, Brand Marketing & Strategy.
Serve as strategic leader with vision and internal partner in the marketing of Nickelodeon’s brand and its brand-driven programming
Drive marketing efforts around Brand-led programming including tentpole events (e.g. KCA, Time Kid of the Year, etc.)
Offer consistent analysis, marketing implications, and meaningful recommendations through insights gained via research, data, trends, agency partnerships, previous campaigns, etc.
Collaborate in the development of strategic positioning documents and campaigns
Partner with Multicultural, Creative and Media teams & agencies to flesh out campaign tactics
Play an integral role in execution of Nickelodeon’s brand communications
Provide insights informing any on- and off-channel brand redesigns, seasonal updates, affinity month support, etc.
Campaign execution & optimization
Review creative to ensure all elements of a campaign remain on strategy.
Ensure real time communication flow
Coordinate and project manage show-specific promotional activities, including but not limited to: event activations, influencer partnerships, co-branded content productions and more
Establish recaps and plans for optimization for Nickelodeon campaigns
5+ years experience in consumer strategy, digital, marketing or media
Proven expertise in marketing and first-hand knowledge of media and working with marketing agencies
Able to understand, prioritize and articulate campaign strategies
Proactive, strategic problem solver with the ability to provide creative solutions
Ability to interpret analytics and apply research to make informed recommendations
Deep understanding of the entertainment industry as well as social and digital marketing landscape
Possess a multicultural approach that both embraces and celebrates different perspectives, backgrounds, and ability and maintains a passion for inclusion
Passion for kids & family entertainment
Experience working within and collaborating with cross-functional teams at all levels, as well as third party agencies and partners
Strong desire to work for a global brand and help drive brand affinity for Nickelodeon
Working knowledge of Microsoft-based software: Outlook, Word, Excel, PowerPoint
Previous experience marketing to children and parents a plus
Able to work within a very time-sensitive, fast paced environment
Able to communicate effectively (both written and verbal)
ViacomCBS is an equal opportunity employer (EOE) including disability/vet.
At ViacomCBS, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. ViacomCBS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
Role Purpose The Producer, Brand Marketing reports into the VP, Brand Marketing for NBC 5. This role provides promotional support for NBC 5’s daily news operations and syndicated / network programming through exceptional writing, producing and editing compelling spot advertising, generating ideas for social media, as well as spot management via Wide Orbit. Responsibilities Responsibilities include, [...]
Role Purpose The Producer, Brand Marketing reports into the VP, Brand Marketing for NBC 5. This role provides promotional support for NBC 5’s daily news operations and syndicated / network programming through exceptional writing, producing and editing compelling spot advertising, generating ideas for social media, as well as spot management via Wide Orbit.
Responsibilities Responsibilities include, but not limited to:
Independently write, produce, direct and edit compelling image, proof of brand, and topical spots and campaigns for News, Programming, Community Affairs, and Station Projects
Lead/participate in strategic planning, brainstorming, concept development, and concept refinement sessions
Generate new marketing ideas to elevate the NBC 5 brand
Participate in daily news meetings involving content strategy and planning
Assist in maintaining daily logs, coordinating with traffic, and off-site master control to preserve accurate spot databases
Basic Qualifications • Minimum 3 years of broadcast experience in promotions • Bachelor’s degree with emphasis on advertising/marketing/television production or equivalent experience
Eligibility Requirements • nterested candidate must submit a resume/CV through www.nbcunicareers.com to be considered (note job #:) • Must be willing to work in Fort Worth, Texas just south of DFW Airport • Must be willing and able to work flexible hours, under tight deadline pressure, including breaking news • Schedules will rotate, but must be able to work all shifts, including weekends and overnights • Must be able to work additional hours beyond scheduled shift with little or no notice if needed • Must be 18 years or greater • Must have unrestricted work authorization to work in the United States • Must accept Solutions as NBCUniversal’s Dispute Resolution Program
• Dynamic understanding of emotional marketing, brand marketing, and storytelling • Demonstratively exceptional writing, editing and presentation skills, including the ability to pitch ideas to internal and external clients, and articulate ideas in a clear and concise manner • Demonstrative ability in project management, from concept to final deliverables • Strong time management skills and the ability to maintain a variety of projects simultaneously • Demonstrative ability to lead, manage, and produce • Strong accountability, sense of drive/self-start mentality, and ability to work, think and execute in a fast-paced environment • A strong understanding of fundamental design, sense of color, typography, composition, sound, and motion • Work with varying production styles while employing strong client service skills • Experience in Adobe CC, field production, and engagement and advertising platforms to help ensure content is optimized for specific channels and devices • Advanced knowledge of the post-production process including media management • Creative reel / portfolio showing depth of experience a must