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Manager, Integrated Marketing
Interactive OneNYC NY“Notice to California Residents of Collection of Personal Information. When you submit an application, we collect the personal information you provide and that you authorize us to collect on your behalf for the purpose of processing and evaluating your application, verifying the accuracy of information you provide, and communicating with you about your application. The [...]- Category: Marketing
- New York, NY
“Notice to California Residents of Collection of Personal Information. When you submit an application, we collect the personal information you provide and that you authorize us to collect on your behalf for the purpose of processing and evaluating your application, verifying the accuracy of information you provide, and communicating with you about your application.
The information we may collect includes:
- personal identifiers like your name, address, and contact information;
- information about your professional abilities, skills, aptitudes and background (e.g., educational and professional experience, resumes, curricula vitae, writing samples, and information about your skills, training, and applicable licenses, permits, and certifications);
- information about your character, references, and credentials;
- information about your authorization to work for us;
- information obtained from references, educational institutions, and others you have authorized us to contact (including results of background checks you authorize us to perform if you are offered a position); and
- any other information you elect to provide or authorized us to obtain.
We may collect additional information for the purposes of complying with legal obligations, including criminal background and licensure information that may affect your legal ability to work for us and status information required for the monitoring of equal employment opportunity compliance (e.g., race/ethnicity, disability status, and gender).”
Interactive One ( www.interactiveone.com) is powered by the mission to create an online community that provides rich content and digital products that engage, entertain and inspire the lives of African Americans.
We are the #1 digital platform for the Multi-Cultural Millennials, reaching millions of users each month through a suite of content, social, and local radio offerings. iOne owns and operates a number of branded destinations, including HipHopWired (Hip Hop x Technology),GlobalGrind (Millennials), HelloBeautiful (Women), MadameNoire (Women’s Lifestyle), NewsOne (Affluent), Bossip (Celebrity News & Gossip) and TheUrbanDaily (Men), as well as social networking sites such as BlackPlanet, and more than 50 local radio sites. Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK, radio-one.com] to complement its existing portfolio of media companies targeting Black Americans.
Reporting to the Sr. Vice President, One Solution, the Integrated Marketing Manager’s primary focus will be to help craft sales strategies and creative solutions in response to RFPs as well as help build a roster of off-the-shelf and custom program offerings to support and drive the sales process. He/she will also develop and maintain new and existing sales materials to illustrate product & sponsorship offerings and facilitate sales efforts.
KEY RESPONSIBILITIES:
- Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs
- Collaborate and brainstorm with sales in the creation of digitally led opportunities to meet advertiser/agency objectives
- Create client presentations
- Leverage existing research tools & resources to tell the One Solution story in response to RFPs and Proactive Pitches
- Execute proposed campaign and marketing solutions
- Create and distribute post-campaign recap with quantitative and qualitative results
- Champion and help implement the vision and go-to-market strategy and digital sales positioning
- Develop marketing materials communicating the vision, go-to-market strategy and digital sales positioning inclusive of category decks, sponsorship tentpoles and other relevant material to help drive incremental sales
- Help enforce the framework and process to manage the execution and implementation of sales campaigns
- Translate and integrate materials from editorial and video/business development departments into sellable concepts and presentations
- Accompany sales team on calls
- Comply with Network and Urban One’s mandatory trainings and adhere to related course deadlines
- Demonstrated ability to lead, motivate and direct a team to include but not limited to:
- Provide regular constructive feedback
- Resolve issues/conflicts with diplomacy in a timely manner
- Provide on-going guidance and support for growth and development
- Deploy effective coaching skills
- Practical understanding of anti-harassment and discrimination laws
- Ability to effectively administer performance reviews, and corrective action plans as appropriate
- Minimum 4-years of digital advertising sales marketing experience
- BS / BA degree in a related field or equivalent professional experience
- Ability to give direction and feedback
- Team player – ability to take direction and feedback
- Seasoned, creative thinker with strong problem-solving skills
- Dedicated and driven work ethic
- Excellent writing and communication skills
- Excellent presentation skills and comfortable speaking in front of groups of all sizes (5-50)
- Outstanding computer skills, including proficiency in Microsoft Office Products, Canva, ClearSlide, Custom Show; knowledge of Adobe Photoshop a plus
- General knowledge and understanding of all other media platforms (television, social, mobile, radio)
Selection Criteria:
- Closely meet “Qualifications” noted above or be able to demonstrate that he/she is capable of acquiring them.
- Either currently living in New York or willing to relocate there.
- Demonstrated ability to “evangelize” digital media advertising, marketing and sales.
- Ability to educate sales teams on integrated marketing programs, offerings and processes.
- Superior digital marketing ideation skills.
- Ability to manage others.
- Knowledge of iOne Digital properties and platforms.
- Ability to earn and retain the respect of peers, colleagues and management.
COMPANY CORE VALUES:
- We believe in ideas that matter. To our clients. To the audiences we serve. To us. We don't care about the size of the idea as long as it makes a meaningful difference.
- We challenge everything. No thought. No point of view. No industry convention. Nothing is off limits. No idea is too great to be challenged when it comes to exploring ways to make things better.
- We have high expectations. We require the most out of each other because we know that the highest levels of achievement cannot take place without the highest levels of expectations.
- We take risks. Not any risks, but smart risks. The type of risks that can propel us to new heights. We embrace failure as long as we are aiming for the mountaintops and finding new lessons in the instances where we happen to fall short.
- We are humble giants. We are the best at what we do without the cockiness to go along with it. We are nice people who sit confidently at the top of our craft. To us, actions will always speak louder than words.
- We take care. Of our responsibilities. Of the work. Of our reputation. And most of all, of each other. Beyond being accountable, we are committed to never let each other fail. We partner until the work tells us it’s done. No agenda is higher than the one uniting us all.
We are an Equal Opportunity Employer
NYCNYhttps://www.cynopsis.com/wp-content/uploads/2021/04/r2a5dface6caf3696dca435a84cc4dac9-300x169.png -
Associate Manager, Integrated Marketing
Interactive OneNYC NY“Notice to California Residents of Collection of Personal Information. When you submit an application, we collect the personal information you provide and that you authorize us to collect on your behalf for the purpose of processing and evaluating your application, verifying the accuracy of information you provide, and communicating with you about your application. The [...]- Category: Marketing
- New York, NY
“Notice to California Residents of Collection of Personal Information. When you submit an application, we collect the personal information you provide and that you authorize us to collect on your behalf for the purpose of processing and evaluating your application, verifying the accuracy of information you provide, and communicating with you about your application.
The information we may collect includes:
- personal identifiers like your name, address, and contact information;
- information about your professional abilities, skills, aptitudes and background (e.g., educational and professional experience, resumes, curricula vitae, writing samples, and information about your skills, training, and applicable licenses, permits, and certifications);
- information about your character, references, and credentials;
- information about your authorization to work for us;
- information obtained from references, educational institutions, and others you have authorized us to contact (including results of background checks you authorize us to perform if you are offered a position); and
- any other information you elect to provide or authorized us to obtain.
We may collect additional information for the purposes of complying with legal obligations, including criminal background and licensure information that may affect your legal ability to work for us and status information required for the monitoring of equal employment opportunity compliance (e.g., race/ethnicity, disability status, and gender).”
Interactive One ( www.interactiveone.com) is powered by the mission to create an online community that provides rich content and digital products that engage, entertain and inspire the lives of African Americans.
We are the #1 digital platform for the Multi-Cultural Millennials, reaching millions of users each month through a suite of content, social, and local radio offerings. iOne owns and operates a number of branded destinations, including HipHopWired (Hip Hop x Technology),GlobalGrind (Millennials), HelloBeautiful (Women), MadameNoire (Women’s Lifestyle), NewsOne (Affluent), Bossip (Celebrity News & Gossip) and TheUrbanDaily (Men), as well as social networking sites such as BlackPlanet, and more than 50 local radio sites. Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK, radio-one.com] to complement its existing portfolio of media companies targeting Black Americans.
Reporting to the Sr. Vice President, One Solution, the Associate Director’s primary focus will be to help lead and implement the strategic and creative development as well as management of revenue-generating marketing solutions for existing and prospective clients. He/she will help oversee the day-to-day management of all digital pre-sales and post-sales responsibilities. The candidate will be capable of adapting to the changing trends and needs of advertisers in digital media technologies and emerging media platforms. The scope of this role includes managing the day-to-day of a team of integrated marketing professionals who own the development and execution of all integrated marketing campaigns and operational processes required to support digital sales initiatives. The Associate Director of Integrated Marketing must be a strong leader, collaborator and team player with a diverse marketing background and excellent communication and project management skills. ________________________________________
KEY RESPONSIBILITIES:
• Champion and help implement the vision and go-to-market strategy and digital sales positioning
• Develop marketing materials communicating the vision, go-to-market strategy and digital sales positioning inclusive of category decks, sponsorship tentpoles and other relevant material to help drive incremental sales
• Enforce the framework and process to manage the execution and implementation of sales campaigns as well as work with Senior Vice President to evolve processes and implement new day-to-day tactics as needed
• Work with Product, Creative Services & Client Services to continually improve/ refine sales products and offerings
• Work closely with research & consumer insights to identify key client and category needs and translate/integrate into sales presentations and materials
• Develop seamless interaction between video, social, editorial, creative services and client services teams to ensure flawless execution of all digital sales campaigns
• Translate and integrate materials from editorial and video/business development departments into sellable concepts and presentations
• Respond to RFP, RFI and general Sales Requests: Concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs
• Collaborate and brainstorm with sales in the creation of sales opportunities to meet advertiser/agency objectives
• Create client presentations via PowerPoint or Keynote
• Leverage existing research tools & resources to tell the iOne Digital story in response to RFPs and Proactive Pitches
• Brainstorm/develop new programs and partnerships for the brand
• Accompany sales team on calls
• Act as iOne Digital representative for cross platform and cross company needs
• Comply with Network and Urban One’s mandatory trainings and adhere to related course deadlinesMinimum 2-years of digital advertising sales marketing experience
• BS / BA degree in a related field or equivalent professional experience
• Strong management skills – ability to give direction and feedback
• Team player – ability to take direction and feedback
• Seasoned, creative thinker with strong problem-solving skills
• Dedicated and driven work ethic
• Excellent writing and communication skills
• Excellent presentation skills and comfortable speaking in front of groups of all sizes (5-50)
• Outstanding computer skills, including proficiency in Microsoft Power Point, Microsoft Excel, Microsoft Word and Adobe Photoshop.
• Knowledge of all media platforms television, digital, mobile, off-channel
________________________________________
Selection Criteria:
• Closely meet “Qualifications” noted above or be able to demonstrate that he/she is capable of acquiring them.
• Either currently living in New York or willing to relocate there.
• Demonstrated ability to “evangelize” digital media advertising, marketing and sales.
• Ability to educate traditional media sellers regarding integrated marketing and digital sales.
• Superior digital marketing ideation skills.
• Ability to help shape and articulate the iOne Digital vision and strategy.
• Ability to manage others.
• Knowledge of iOne Digital properties and platforms.
• Ability to earn and retain the respect of corporate executives.
________________________________________
COMPANY CORE VALUES:
• We believe in ideas that matter. To our clients. To the audiences we serve. To us. We don't care about the size of the idea as long as it makes a meaningful difference.
• We challenge everything. No thought. No point of view. No industry convention. Nothing is off limits. No idea is too great to be challenged when it comes to exploring ways to make things better.
• We have high expectations. We require the most out of each other because we know that the highest levels of achievement cannot take place without the highest levels of expectations.
• We take risks. Not any risks, but smart risks. The type of risks that can propel us to new heights. We embrace failure as long as we are aiming for the mountaintops and finding new lessons in the instances where we happen to fall short.
• We are humble giants. We are the best at what we do without the cockiness to go along with it. We are nice people who sit confidently at the top of our craft. To us, actions will always speak louder than words.
• We take care. Of our responsibilities. Of the work. Of our reputation. And most of all, of each other. Beyond being accountable, we are committed to never let each other fail. We partner until the work tells us it’s done. No agenda is higher than the one uniting us all.We are an Equal Opportunity Employer
NYCNYhttps://www.cynopsis.com/wp-content/uploads/2021/04/r2a5dface6caf3696dca435a84cc4dac9-300x169.png -
Associate Manager, Integrated Marketing
Interactive OneNYC NY“Notice to California Residents of Collection of Personal Information. When you submit an application, we collect the personal information you provide and that you authorize us to collect on your behalf for the purpose of processing and evaluating your application, verifying the accuracy of information you provide, and communicating with you about your application. The [...]- Category: Marketing
- New York, NY
“Notice to California Residents of Collection of Personal Information. When you submit an application, we collect the personal information you provide and that you authorize us to collect on your behalf for the purpose of processing and evaluating your application, verifying the accuracy of information you provide, and communicating with you about your application.
The information we may collect includes:
- personal identifiers like your name, address, and contact information;
- information about your professional abilities, skills, aptitudes and background (e.g., educational and professional experience, resumes, curricula vitae, writing samples, and information about your skills, training, and applicable licenses, permits, and certifications);
- information about your character, references, and credentials;
- information about your authorization to work for us;
- information obtained from references, educational institutions, and others you have authorized us to contact (including results of background checks you authorize us to perform if you are offered a position); and
- any other information you elect to provide or authorized us to obtain.
We may collect additional information for the purposes of complying with legal obligations, including criminal background and licensure information that may affect your legal ability to work for us and status information required for the monitoring of equal employment opportunity compliance (e.g., race/ethnicity, disability status, and gender).”
Interactive One ( www.interactiveone.com) is powered by the mission to create an online community that provides rich content and digital products that engage, entertain and inspire the lives of African Americans.
We are the #1 digital platform for the Multi-Cultural Millennials, reaching millions of users each month through a suite of content, social, and local radio offerings. iOne owns and operates a number of branded destinations, including HipHopWired (Hip Hop x Technology),GlobalGrind (Millennials), HelloBeautiful (Women), MadameNoire (Women’s Lifestyle), NewsOne (Affluent), Bossip (Celebrity News & Gossip) and TheUrbanDaily (Men), as well as social networking sites such as BlackPlanet, and more than 50 local radio sites. Interactive One was launched in 2008 by Radio One, Inc. [NASDAQ: ROIA and ROIAK, radio-one.com] to complement its existing portfolio of media companies targeting Black Americans.
Reporting to the Associate Director of Integrated Marketing, the Associate Manager’s primary focus will be to help craft sales strategies and creative solutions in response to RFPs as well as help build a roster of off-the-shelf and custom program offerings to support and drive the sales process. He/she will also develop and maintain new and existing sales materials to illustrate product & sponsorship offerings and facilitate sales efforts.
KEY RESPONSIBILITIES:
- Respond to RFP, RFI and general Sales Requests: concept and formulate both large- and small-scale ideas into innovative, marketable programs that are custom-made for specific client initiatives and their associated KPIs
- Collaborate and brainstorm with sales in the creation of digitally led opportunities to meet advertiser/agency objectives
- Create client presentations
- Leverage existing research tools & resources to tell the One Solution story in response to RFPs and Proactive Pitches
- Execute proposed campaign and marketing solutions
- Create and distribute post-campaign recap with quantitative and qualitative results
- Champion and help implement the vision and go-to-market strategy and digital sales positioning
- Develop marketing materials communicating the go-to-market strategy and digital sales positioning inclusive of category decks, sponsorship tentpoles and other relevant material to help drive incremental sales
- Help enforce the framework and process to manage the execution and implementation of sales campaigns
- Translate and integrate materials from editorial and video/business development departments into sellable concepts and presentations
- Accompany sales team on calls
- Help oversee and manage the iOne Digital Sales Site
- Manage internal and external vendor relationships
- Comply with Network and Urban One’s mandatory trainings and adhere to related course deadlines
- Minimum 2-years of digital advertising sales marketing experience
- BS / BA degree in a related field or equivalent professional experience
- Team player – ability to take direction and feedback
- Creative thinker with strong problem-solving skills
- Dedicated and driven work ethic
- Excellent writing and communication skills
- Strong presentation skills and comfortable speaking in front of groups of all sizes (5-50)
- Outstanding computer skills, including proficiency in Microsoft Office Products, Canva, ClearSlide, Custom Show; knowledge of Adobe Photoshop a plus.
- General knowledge and understanding of all other media platforms (television, social, radio)
Selection Criteria:
- Closely meet “Qualifications” noted above or be able to demonstrate that he/she is capable of acquiring them.
- Either currently living in New York or willing to relocate there.
- Demonstrated ability to “evangelize” digital media advertising, marketing and sales.
- Ability to educate sales teams on integrated marketing programs, offerings and processes.
- Superior digital marketing ideation skills.
- Ability to manage others.
- Knowledge of iOne Digital properties and platforms.
- Ability to earn and retain the respect of peers, colleagues and management.
COMPANY CORE VALUES:
- We believe in ideas that matter. To our clients. To the audiences we serve. To us. We don't care about the size of the idea as long as it makes a meaningful difference.
- We challenge everything. No thought. No point of view. No industry convention. Nothing is off limits. No idea is too great to be challenged when it comes to exploring ways to make things better.
- We have high expectations. We require the most out of each other because we know that the highest levels of achievement cannot take place without the highest levels of expectations.
- We take risks. Not any risks, but smart risks. The type of risks that can propel us to new heights. We embrace failure as long as we are aiming for the mountaintops and finding new lessons in the instances where we happen to fall short.
- We are humble giants. We are the best at what we do without the cockiness to go along with it. We are nice people who sit confidently at the top of our craft. To us, actions will always speak louder than words.
- We take care. Of our responsibilities. Of the work. Of our reputation. And most of all, of each other. Beyond being accountable, we are committed to never let each other fail. We partner until the work tells us it’s done. No agenda is higher than the one uniting us all.
We are an Equal Opportunity Employer
NYCNYhttps://www.cynopsis.com/wp-content/uploads/2021/04/r2a5dface6caf3696dca435a84cc4dac9-300x169.png -
Manager, Product Marketing & Marketing Solutions
Clear Channel OutdoorNew York NYThe Manager, Product Marketing & Marketing Solutions is responsible for developing product marketing strategies for the company’s data solutions and programmatic sales products. This role creates content and compelling sales programs for direct and programmatic clients and client agencies to increase awareness and build a strong value proposition for Clear Channel Outdoor’s product offerings and [...]- Category: Marketing
- New York, NY
The Manager, Product Marketing & Marketing Solutions is responsible for developing product marketing strategies for the company’s data solutions and programmatic sales products. This role creates content and compelling sales programs for direct and programmatic clients and client agencies to increase awareness and build a strong value proposition for Clear Channel Outdoor’s product offerings and digital solutions. This role is a key interface between Marketing, Creative, the National Sales Group, the Programmatic, Product Team and Client Solutions teams; collaborating and providing insights into marketing programs that activate key business targets and help build revenue-generating opportunities. In collaboration with the SVP and other marketing, communications and creative team members, the Manager Product Marketing & Marketing Solutions will craft stories for sales and develop a range of sales materials for effectively telling these stories to media buyers, planners, and clients.
Job Responsibilities
- Translate technical product details into customer benefits in collaboration with the CCO RADAR and Programmatic teams.
- Achieve on-going fluency in the details and nuances of CCO Radar and Programmatic products.
- Develop product marketing strategies, to drive demand for our products with agencies and B2B customers.
- Lead the strategic development of marketing programs that merchandise Clear Channel Outdoor’s products and capabilities, for use by sales teams to grow revenues and achieve business objectives.
- Collaborate with the Product and Research & Analytics teams to cultivate marketplace insights that navigate the company to new opportunities while helping to grow the revenue share of existing customers.
- Work with Director, Strategic & Product Marketing, SVP of Marketing and, as necessary, the Communications team to craft compelling messages across the CCO website, landing pages, paid ad campaigns, case studies, blog posts, email marketing, social media, and other content marketing.
- Partner with the National Sales Group and Client Solutions Teams to design integrated marketing campaigns, develop the right storytelling, and produce on-brand tools and resources to address the needs of new business development and existing clients.
- Coordinate with Regional Marketing teams to ideate, develop and execute scale programs on regional and market levels.
- Ensure all new Product Marketing materials & Advertising Solutions are successfully conceptualized, packaged, launched, and supported to create opportunity for the National Sales Group and Programmatic Sales Team.
- Provide insights into marketplace and customer needs, competitive developments and technological innovations that create opportunity for CCO and our advertising clients.
- Streamline processes and act as liaison to facilitate smooth workflow and drive greater speed to market between the Product, Programmatic, Sales, Marketing and Creative teams.
- Other projects and duties as assigned.
Education
- BS/BA degree in a related field.
- Advance degree preferred.
Work Experience
- 7+ years of Marketing experience in ad tech, programmatic, B2B marketing and/or a media sales organization.
- Roles with a focus on product marketing and strategic marketing solutions directly supporting a national and/or programmatic sales team.
Skills
- Deep understanding of Programmatic Buying & Planning, Product Marketing and how advertising media is planned, bought, and sold.
- Able to effectively combine strategic thinking, project management, and creative problem solving to engage colleagues, clients, and drive results.
- Experience simultaneously developing and successfully managing multiple complex projects in fast-moving corporate cultures where change is the norm and collaboration is key to success.
- Expert in Microsoft Office (Word, Excel, PowerPoint) as well as social media platforms (specifically, LinkedIn, Instagram, FB, Twitter) is a must.
- Experience with Salesforce.com and ad media databases is a plus.
- Strong familiarity with and/or background in graphic design is a plus, specifically Adobe products including Illustrator, Photoshop, and InDesign.
- Working knowledge of web analytics tools, including Google Analytics and Web Trends is essential.
Competencies
- Technical Skills & Knowledge
- Achievement Orientation: Focusing efforts on achieving high quality results consistent with the organization’s standards.
- Business Perspective: Using an understanding of business issues, processes, and outcomes to enhance business performance.
- Collaborating with Others: Working together with others in a cooperative and supportive manner to achieve shared goals.
- Client Focus: Providing service excellence to internal and/or external clients.
- Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue, and effectively gets message across.
- Acting with Empathy & Compassion: Genuinely seeking to understand and respect others’ perspectives and emotions; encouraging a culture of compassion, empathy, and support within and beyond the organization.
Physical Demands
The demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job:
- Ability to sit and/or stand at a desk for a minimum of 8 hours a day and complete tasks requiring repetitive use of hands;
- Must have the ability to see written documents, computer screens and to adjust focus;
- This job is performed in a temperature-controlled office environment.
Other Requirements
- Able to travel outside of the office 25% of the time, if necessary and when business travel resumes.
- Willingness to work in a corporate office, with safe Covid-19 protocol guidelines being followed.
Location
New York, NY: 99 Park Avenue, 2nd Floor, 10016
Position Type
Regular
The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.
New YorkNYUSAhttps://www.cynopsis.com/wp-content/uploads/2019/05/clear-channel-300x200.png -
Director, Growth Marketing
Crackle PlusLos Angeles CACrackle Plus is a joint venture formed by Sony Pictures Television and Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE). The company’s consumer facing ad-supported VOD (AVOD) channels include: Crackle (US and Canada), Popcornflix, Popcornflix Kids, Truli, Popcornflix Comedy, Frightpix, and Espanolflix. It also owns subscription video-on-demand (SVOD) platform Pivotshare. Crackle Plus reaches a [...]- Category: Marketing
- Los Angeles, CA
Crackle Plus is a joint venture formed by Sony Pictures Television and Chicken Soup for the Soul Entertainment, Inc. (Nasdaq: CSSE). The company’s consumer facing ad-supported VOD (AVOD) channels include: Crackle (US and Canada), Popcornflix, Popcornflix Kids, Truli, Popcornflix Comedy, Frightpix, and Espanolflix. It also owns subscription video-on-demand (SVOD) platform Pivotshare. Crackle Plus reaches a combined audience of over 10 million monthly active users on its owned and operated networks, as well as millions of additional users from its VOD partners, positioning it as one of the largest AVOD offerings in the U.S. Its content library includes over thousands of hours of free Movies and TV shows!
Description
We are growing and looking for a Director of Growth Marketing to join and lead our Marketing team and lead customer acquisition efforts. He/She to develop and grow Crackle Plus AVOD businesses across connected TVs, mobiles/tablets, and online platforms. The Director will analyze and help manage the marketing data requests, create marketing ROI, ROAS data models with the lead BI team analyst. The Director will drive new vendor solutions with marketing firms able to help Crackle Plus grow and acquire audience (uniques, retention). The Director will manage consumer insights at the portfolio and paid campaigns. Additionally, the Director will identify and recommend new strategies, solutions and paid marketing spend opportunities including reporting, manage and track KPIs, and determine vendor solutions that increase ROI efficiency for the overall marketing organization (reduce costs of spend, increase incremental customers). The position requires a passion for Business Intelligence, data and smartly placing marketing spend, paid executions (managing from start to finish), data deep dives. A passion for marketing and/or the advertising industry and the inherent complexity of measuring unique users, monthly active users, daily active users, time spent, returning consumption, and related signals from marketing lift a must.
As such, this individual must be able to extract guidelines for the business through sound marketing efforts, research, data, modeling, and seek out ways to automate reporting with the BI team. The ability to calmly and effectively juggle multiple projects at any given time is essential for success. This role may also work with external parties to measure efficacy of marketing campaign, paid marketing efforts and/or app install efforts.
We are in sunny Santa Monica, CA alongside with Oracle, Lionsgate, Hulu, Universal Music. Remote currently through early/mid 2021, possibly beyond.
Come join us at Crackle Plus, virtually for now, in person down the road!
Responsibilities
- Lead Marketing team and associated initiatives: Primary: Paid marketing, BI analysis for Marketing, monthly and quarterly analytics. Secondary: CRM and partner marketing.
- Manage day to day marketing efforts, including all paid programs with partners including Amazon, Vizio, Samsung (including kick off calls, setting up measurement, BI deep dive, ensuring pacing throughout week, contract/IO).
- Identify new paid marketing opportunities, with high perceived value (ROI, ROAS).
- Lead and support the BI team’s day-to-day analytics and provide insights on growing unique users on Crackle Plus properties.
- Track and analyze historical KPIs for creating forward-looking models and forecasts with the BI team.
- Maintain monthly reports to monitor marketing spend and customer acquisition.
- Work with BI team to review efficacy of paid and partner marketing.
- Manage monthly tracking reports, publish KPIs for management review.
- Structure data from third party sources: help with Salesforce, Google Analytics/Ads, comScore, Conviva, any Social Media Analytical tools.
- Help advise / build data models and reports utilizing Adobe Omniture, Snowflake, Alteryx and Tableau (BI team led).
- Drive new CRM strategy and tactics using Salesforce and Omniture solutions in house.
- College graduate: Majoring in Math, Computer Science, Business, Economics, Finance, or other relevant quantitative disciplines with analytical leaning degree.
- Digital advertising experience or related fields (exposure to data science and predictive modelling)
- Understanding and ability to visualize structured/unstructured data
- Use of Excel, Adobe Omniture, Tableau (and Alteryx is a plus, but not required)
- Ability to access, manipulate, analyze, trend and interpret data
- Awareness of industry monetization and competitive trends in video and digital sales industries
- Detail oriented and able to operate calmly and smoothly with data, rigor and discipline
- Great to Have’s: OTT paid marketing experience, SEM with google keywords, direct response marketing with Taboola, Prodege or other vendor. AVOD experience.
You are:
- Data first mind set
- Analytical thinker
- Problem solver
- Hardworking
- Multitasker
- Fast Learner
- Passionate about solutions
- Excited to discuss marketing problems, entertainment industry trends
- Great with working cross-functionally but also self-motivated and independent
- Have a good sense of humor!
- Love ad supported publishing businesses!
Los AngelesCAUSAhttps://www.cynopsis.com/wp-content/uploads/2021/04/crackle-plus-blk-copy-300x34.pngcrackle@careers.com
