Welcome to Cynopsis Jobs

EDO is a unique data, measurement and analytics company that powers the success of marketing, research and creative professionals. The company is an innovative leader in applying world-class data science and proprietary behavioral metrics to help its clients – advertisers, their agencies and TV networks – generate greater value from their creative efforts and media investments.

The PR and Marketing Communications Manager position is a fantastic opportunity for an experienced marketer to join EDO. In this role, you will lead the public relations function and create a variety of marketing materials to contribute to revenue growth and brand awareness goals. This role requires proven experience with media relations, outstanding writing skills, a high level of comfort with data and data-driven insights, and the ability to create engaging and clear content.

Responsibilities

As PR and Marketing Communications Manager you will: 

• Build brand awareness and positive image through earned media, social media, blog, and securing speaking opportunities
• Design and execute PR strategies and campaigns including writing press releases, bylines/thought leadership, and creation of supporting materials
• Build positive relationships with media and press partners. Respond to press and public inquiries as needed.
• Monitor press activity and provide progress reports and analysis.
• Leverage EDO’s national advertising database and proprietary metrics to identify insights and trends and turn these insights into engaging customer and prospect marketing. 
• Ideate, research, write, and edit compelling and informative content for published reports, website updates, case studies, white papers.
• Create blog and social media content to engage customers and prospects
• Work with product and sales to support product launches and weekly industry-focused emails. 

We are a branded content studio. Our main goal is to ensure our brand partners are always part of the cultural conversation. We offer full-service marketing capabilities delivering custom content and creative solutions across all our platforms and experiences, driving value for our partners and loyalty with our fans. Long story short, we make killer brand driven content wherever and whenever our partners want it.  

At Velocity, we value diversity of thought, and we think your hobbies and unique viewpoints are just as important as your previous work experience. We view the world not only from our offices (though the views are pretty sweet), but also via immersive experiences that inspire us, keep us at the forefront of the ever-changing cultural landscape, and, with any luck, make us better marketers.   

SO, WHATS THE JOB? 

Activation is a group dedicated to campaign development and execution across ViacomCBS’ Ad Solutions. We partner with the Pitch and Creative teams to develop integrated marketing solutions that drive upfront and scatter budgets. Then, lead the activation of partner programs across all Viacom screens and networks (except BET), in collaboration with channel constituents. In addition, we manage all campaign work regarding Upfront Advertisers with sold marketing and an identified property, from pitch through activation.

As Manager, you will manage client-facing activation of linear, digital and social media marketing programs for the MTV, VH1 & CMT. You will interact with cross-disciplinary teams including clients, media agencies, Ad Solutions, creative, production, social media, editorial, legal, and external vendors. You are responsible for managing specific processes, such as vetting ideas with key stakeholder departments, securing partner materials/assets, building social media promotional strategies, and supervising the production of custom content across all platforms.  

In addition, the role will serve as the Social Strategy lead for the activation team, working with business development, site strategy, and social sales teams to identify areas of opportunity to reach company and client goals. Particular areas of focus will be around proactively developing Twitter and Snapchat packages to take to market, and communicating those opportunities to the wider marketing and sales teams to help drive revenue. 

THE DAY TO DAY: 

• Serve as Activation point on RFP responses including but not limited to leading creative briefings and collaboration, vetting concepts with all necessary teams, developing campaign elements, confirming production budgets and assisting with presentation as needed
• Lead all aspects of activation on assigned marketing programs after sell-in including managing agency/client partners, liaising with Creative and relevant channel teams on content production and delivery, managing timelines, creating pre-pro materials, representing client needs on set, overseeing campaign launch and collaborating with media activation and cultural intelligence teams on reporting
• Serve as Social Strategy point across the group, working with respective internal groups to help develop opportunities around things like Twitter Amplify, Snapchat Shows, and Tiktok. Point will attend weekly meetings, update opportunities decks when new shows or packages are announced, and work to help determine pro-active marketing packages to be included in pitches as well as help execute things like Twitter Amplify packages that are not otherwise tied into larger programs.
• Identify best practices to apply to the team’s day-to-day efforts
• Mentor coordinators and assistants

The Manager, Brand Marketing is responsible for working with the Director, Brand Marketing, and the entire Brand Marketing team on the development and management of consumer marketing initiatives for Crown Media Family Networks including paid advertising, email marketing, promotional partnerships, synergy initiatives, sweepstakes & contests, experiential events, and other priorities that create awareness and engagement in support of our key business objectives.

RESPONSIBILITIES INCLUDE:

• Manage the development of consumer marketing tactics across all areas including paid media, synergy partnerships, events, sweepstakes and promotional partnerships. Initiate creative requests, route for approvals, manage revisions and ensure on-time completion and delivery.
• Serve as the key liaison with digital media and creative agencies & platform partners to ensure flawless execution of digital campaigns including daily communication around performance to ensure optimization.
• Manage the trafficking process including ISCI code assignments, traffic instructions and review of all deliverables to ensure adherence to creative and technical requirements.
• Develop and maintain the email editorial calendar and produce impactful marketing emails, collaborating across multiple teams to highlight business priorities and achieve campaign goals around acquisition, retention and engagement.
• Ideate and implement A/B and multi-variant tests to inform email strategy around subject lines, send time, click-thru, cadence, drip campaigns, etc. Analyze KPIs on an ongoing basis and serve as key point of contact with our email service providers
• Participate in the creative brief process, reading scripts, identifying key promotable hooks, collaborating with programming and writing briefs to align departments around key strategies
• Develop sweepstakes campaigns aligned with business priorities to drive awareness, engagement, email sign-up, and website traffic. Manage process from inception to completion including budget, concept development, creative requests, approvals, administration & fulfillment and ROI analysis.
• Build relationships with key synergy partners to understand existing opportunities & pitch new ideas with the goal of securing earned media impressions for CMFN linear, digital and SVOD priorities.
• Manage process for assigning and approving weekly tactics related to marketing initiatives for our SVOD service, Hallmark Movies Now.
• Create internal presentations and recap decks as needed.

Jukin Media is a global entertainment company that produces content for television and emerging digital platforms. Jukin is the owner/operator of a portfolio of social video properties that includes FailArmy, People Are Awesome, The Pet Collective, Poke My Heart, WeatherSpy and This is Happening; the properties combine for more than 200 million fans and several billion monthly video views via online and OTT distribution. Additionally, Jukin provides a wide range of content licensing solutions that allow premium brands, publishers, and media networks to commercially utilize user-generated video content. For more information, visit http://www.jukinmedia.com/.

Description

As a member of the Jukin Media team, the Director of Growth Marketing will work closely with other members of the Streaming, Product & Marketing teams to grow the audience and monetization of Jukin Media’s streaming apps. The position is primarily tasked with driving downloads and engagement of Jukin’s Roku, Fire, etc applications through paid and organic means. 

The ideal candidate has significant experience in growing apps related businesses with specific experience in the Roku and Fire ecosystems.

Reporting – The position will report to Jukin’s Chief Business Officer with dotted lines to Streaming, Product & Marketing leadership.

Location – United States.

Compensation – competitive salary, bonus plan based on attaining goals, and benefits including healthcare and 401K.

Responsibilities

• Lead Jukin’s strategy and execution around growing its AVOD streaming applications on Roku, Fire, iOS, etc.
• Deliver and execute a multi-dimensional growth strategy including paid, organic, and programming activations.
• Work closely with Jukin’s streaming, marketing, product and ad sales to optimize the application for download and recurring usage and monetization.
• Work with the Jukin Sales & Programming teams on a comprehensive sales strategy to deliver revenue and new sales products and audience targeting.
• Manage technical device platforms, timelines and application delivery in alignment with targeted business goals.
• Own continuous measurement, testing + optimization of acquisition metrics.

INSP is one of today’s most popular cable television networks. At a time when most networks are losing audiences, INSP has continued to set records. Our unique programming approach has made us one of the fastest-growing basic cable networks—yes, even in this era of cord-cutting. We’re currently available to over 67 million U.S. households, 24 hours a day, through more than 2,800 cable systems, TELCOs, and digital broadcast services like the DISH Network and DIRECTV.  INSP is consistently ranked in the top 15 or better in CableFax Daily’s Primetime Rankings (published weekly), beating out networks like Bravo, AMC, MTV, Paramount, and more. 

And, through our Imagicomm subsidiary, INSP content is distributed on an expanding array of OTT platforms, including Netflix, Amazon Prime, and in retails locations like Walmart and more.

Our talented INSP team is what makes all this success possible!

The Director of Digital Content must be proficient in both the day-to-day strategy & execution for curating and managing a successful website as well as leading the charge on engaging- email content strategy. This role will drive both of these key areas, taking direction and prioritization from the VP, Digital Content & Social Media.

Scope

This role oversees all of INSP’s touchpoints on the second screen to help elevate the brand and drive-tune in to the network. The Director of Digital Content & Email Marketing will be responsible for INSP’s website and digital content initiatives.  Driving development of smart strategies to fuel increases in all key metrics such as: Unique Users, Page Views, Daily Active Users, Time Spent on the site and executing engaging content strategies to deliver on those KPIs.  In this role, you also will collaborate across the company on website upgrades and digital builds, formulate a content marketing strategy, oversee the digital content and email editorial calendars, and analyze campaign performance over all digital metrics. 

Key functions include managing internal and external writers, content auditing, SEO, blogger outreach and coordination, product and programming of the website, and sweepstakes management. This role will take on added strategic design and user experience responsibilities.

This role also steers our email newsletter program.  Responsibilities include scheduling and cadence, creative design templates, content development and testing, database growth, segmentation and lifecycle journey, and subscriber management. This role will also involve developing SMS marketing strategy as another touch point to communicate with our engaged audience.

This role will directly manage at least 3 employees as well as having tangential leadership over potentially more employees, in addition to managing external contractors, agencies, writers, and developers.

Primary Duties & Responsibilities

• Manage multiple project timelines and executions simultaneously for maximum efficiency
• Create and manage digital content & email marketing campaigns from conception to ​completion and results review
• Work on continuing to scale our SEO efforts in the form of content to drive Page Views and optimizing the existing content across our website
• Conceptualize digital-first content initiatives which could include content development and franchises (both written, audio, and video formats) across our website and email efforts.
• Negotiate and adhere to product/deliverables timelines between web development team, creative team, and internal stakeholders
• Maintain budgets, create, and update project & monthly reports
• Ensure analytic tracking is defined and established, working collaboratively with Digital Analytics Manager
• Ability to evaluate customer research, market conditions and competitor data
• Stay abreast of current digital marketing & content best practices, making suggestions to incorporate any applicable best practices into initiatives
• Update websites continuously through content management system
• Provide effective communication with all departments on project status
• Develop training materials and provide training on department workflow procedures
• Effectively encourage, teach, and lead direct report(s) as well as outside vendors/contractors

Mirriad is an AI-powered platform, built on Academy Award-winning entertainment technology.

Mirriad’s computer vision technology – with 29 patents and 11 patents pending – creates new space within existing video content that brands can seamlessly integrate into with endless creative possibilities. The newly created inventory unlocks new revenue streams within broadcasting and streaming companies’ existing business models, as well as in sports, music videos and other forms of popular entertainment.

With Mirriad’s platform, advertisers can now reach large target audiences in a contextually relevant way without interrupting the viewing experience. Research has consistently shown Mirriad’s in-video advertising is highly effective for the marketer and is preferred by audiences, delivering a better experience.

Mirriad works with some of the most renowned advertisers, agencies and content providers in the key markets of the US, China, UK, France and Germany. Clients include Disney, NBC Universal, Tencent and T mobile. Mirriad is headquartered in London, with offices in New York, Mumbai, and Shanghai.

THE ROLE

We are looking for a highly skilled and driven individual to build and manage relationships with clients – both supply (content creators and studios, for example) and demand (brands and media agencies amongst others).

The Manager, Client Solutions will tailor campaigns for Mirriad’s clients in the US market, partnering with Content Creators, Sports Leagues, , Advertisers and Agencies to develop in-video advertising solutions that drive new revenue.

This role is focused on developing and executing commercial partnerships and solutions and will collaborate with the front-line sales team, as well as cross-functional teams at Mirriad to drive growth.

You will act as the team ‘point person’ for ideation, activation and fulfilment of client RFPs and campaigns for the US. You will work closely with cross-disciplinary teams including clients, media agencies, sales, operations, production and external vendors to ensure you prepare client-focused proposals.

This involves an inquisitive mind identifying trends and solving problems, providing ongoing commercial consultation as well as identifying areas where we can provide more value to our clients.

You are also responsible for managing specific processes, sharing ideas with key stakeholder departments, securing partner materials/assets and ultimately ensuring that campaigns have been fulfilled.

KEY RESPONSIBILITIES

• Serve as Activation point on RFP responses, vetting concepts with all necessary teams, utilise the extensive research Mirriad has that proves the effectiveness of our solution, develop campaign elements, and overall create outstanding pitches
• Assist with pitch presentation as needed
• Support Mirriad’s external sales enablement agency with information to help with targeting
• Serve as point person across assigned content properties, working with respective partner(s) teams to stay informed on production plans/needs and collaborate on new content opportunities
• Prepare sales materials aligning with core corporate messaging and liaise with marketing on material creation to package and pitch opportunities for the US market
• Feed marketing with information/materials to allow for effective marketing CRM utilizing HubSpot
• Own in-deal reporting and communication. Create a partnership and keep consideration of Mirriad high. Be easy to work with. Always aiming for renewals

APM Studios, APM’s Podcast division, is looking for a seasoned Newsletter Growth Manager with a deep knowledge of Salesforce Marketing Cloud. This is a hybrid role: you should bring a combination of writing, technical skills and business acumen. Listeners who have shared their email addresses with us are our most loyal audiences, and your work will help us continue to serve them better. 

You will work in close partnership with our marketing automation, membership, product and marketing teams to build a world-class suite of newsletter engagement tactics across the APM Studios portfolio with one single goal: Turning anonymous users into known audiences, and serving their needs with meaningful, engaging content. 

You should have a solid background in writing, data-informed decision making, agile product development, strong presentation skills, and the ability to work across multiple departments and stakeholders with grace. 

Everyone at APM Studios wears many hats – we hope your closet has room, because you will too! Our newsletters are part of a broader digital engagement and community strategy, so your broad set of editorial and technical skills will be a huge benefit to our overall loyalty and engagement strategy. 

Compensation: Exact salary determined by experience and education related to the role, organizational compensation structure, geographic location and internal equity.

Application Deadline: Open until filled

Location: Los Angeles, New York or St. Paul, MN

OBJECTIVES

The Newsletter Growth Manager plays a critical role in building and improving our newsletter email products.

• Build and maintain complex user journeys 
• Increase email open rate, inbox placement, click-to-open rate
• Proactively identify improvements to existing newsletter products
• Plan and build micro-newsletters

RESPONSIBILITIES

• Build and continuously improve newsletters for all our shows, existing and new 
• Analyze and improve newsletter and transactional email campaigns
• Implement subscriber journeys, including warming and re-engagement campaigns
• Advise and support content producers on best practices and email improvements
• Boost open rate, CTR, reputation score and subscriber acquisition strategies
• Help define email product roadmap, milestones and KPIs
• Monitor inbox placement, fix and/or prevent blacklist placements

Become a leader in the digital audience revolution at American Public Media by engaging our community like never before. APM Studios, the podcast division of American Public Media, is looking for a Director, Audience Engagement & Loyalty to significantly grow and authentically engage new listeners to build deep loyalty and sustainable revenue. 

This new position will require a digital rock star with an entrepreneurial mindset. Reporting to the COO, you will oversee editorial strategies and loyalty products that significantly grow and engage audience and convert anonymous listeners to known fans. 

Your excellent writing skills and ability to understand and communicate with our diverse and growing audiences in a positive and authentic way will attract and engage leads critical for success in this role. This position will work hand-in-hand with APM’s Editorial, Operations, Membership, Audience Insights, Marketing Automation and Technology teams to strategize and implement compelling engagement tactics across audio, social and email channels that achieve audience and revenue targets.

Minimum Compensation: Exact salary determined by experience and education related to the role, organizational compensation structure, geographic location and internal equity.

Application Deadline: Open until filled

Location: St. Paul, MN, Los Angeles, CA or New York 

OBJECTIVES

Focusing on the critical areas of lead generation and user identification, you will leverage your thorough understanding of user behavior and design and technology to drive engagement based on audience/user journeys. You will own the digital audio engagement pipeline to connect APM Studios to new, younger and more diverse audiences while strengthening connections with existing audiences through the delivery of highly targeted content. KPIs will include 

• Growth of digital audience reach and engagement
• Active conversion of anonymous to known audiences via effective social outreach, email campaigns and CRM integrations
• Growth of loyalty-based revenue metrics 

Put your unique experience and passion for the mission of public media into action. We seek to recognize and reflect the increasing diversity among our audiences, and we encourage applicants from diverse backgrounds and perspectives to consider employment opportunities at American Public Media. 

RESPONSIBILITIES:

• Lead the strategy, development, and execution of new editorial digital products tailored to new and loyal listeners and their needs 
• Think holistically about our digital listeners, including the development and execution of engagement programs across the consumer journey across all our channels: audio, website, social and email.
• Devise, implement, and continually optimize an omni-channel end-to-end customer journey flow with focus on acquisition, engagement, loyalty, and conversion from anonymous to known listener. 
• Drive the development of a comprehensive customer data & loyalty program that engages our listeners with personalized, targeted, and relevant campaigns across all lifecycle stages of listening to encourage acquisition, loyalty and giving
• Own and drive the analysis of all engagement campaigns based on clearly defined success metrics and find opportunities to level up
• Execute a testing program to enable experimentation aimed at increasing the effectiveness of customer data & loyalty efforts as we continuously launch and learn
• Drive reporting to the broader organization to ensure that performance and our listener journey is shared and understood for improvement and collaboration
• Develop and execute go-to-market platform strategies (i.e., audience, value proposition, positioning, messaging)
• Build and deploy email campaigns that utilize list segmentation to deliver targeted content to a variety of audience segments with growth, retention and conversion in mind.
• Employ advanced knowledge of email fundamentals, including email authentication, segmentation, A/B testing, list management and general design guidelines to grow and maintain target lists.
• Analyze email campaign performance metrics to derive key insights to optimize campaigns, including testing opportunities, product design and new campaign production.
• Work collaboratively with internal teams on communication strategies to drive effective lead generation campaigns that achieve stakeholder goals.
• Employ SEO and SEM strategies to generate inbound traffic through content creation and webpage management.
• Ability to socialize ideas, make recommendations and gather team consensus to move forward across a matrixed organization.
• Partner with Marketing Automation teams to evolve email delivery and engagement reporting and dashboards/KPIs, ensuring full visibility and responsiveness to all aspects of email program performance.

REPORTING TO THIS POSITION:

• Engagement Editor 
• Newsletter Growth Manager 
• Contract Audience Engagement Specialists (current and new productions)