Welcome to Cynopsis Jobs

A+E Networks is seeking an ambitious, goal-oriented digital marketer to drive growth in A+E’s Digital business by acquiring OTT, mobile, and website video viewers, and SVOD subscribers.  With a specific focus on HISTORY, A&E, and Lifetime brands, this individual will work with the VP Digital Marketing on Marketing efforts (acquisition and retention) for the Digital division across all A+E Networks brands.  

MORE ABOUT WHAT YOU’LL DO:

Manager, Digital Marketing:

• Leverage owned, earned, and paid opportunities to grow the audience to A+E Networks’ Digital TV Everywhere products.

• Manage, implement, and report on digital advertising campaigns by collaborating with designers, producers and external media agencies.

• Review of vendor SEM and SEO recommendations to determine quality and alignment with business goals.  Work on strategy, copy, and analysis holding the agencies accountable to performance.

• Implement and report on push notification acquisition and communication strategy.

• Strategize and implement app store optimization (ASO) copy and creative strategy to acquire mobile viewers.

• Work closely with internal stakeholders to ensure support of Digital priorities.

• Maintain relationships with external partners & platforms to identify key promotional opportunities for priority shows.

• Paid strategy and creative implementation to acquire subscribers for Lifetime Movie Club, HISTORY Vault and A&E Crime Central.

• Create and maintain reports from various data sources including analytics platforms and internal 3rd party databases.

• Develop and maintain PowerPoint presentations evaluating campaigns.

• Identify ways to leverage consumer shift to OTT.

WHAT YOU’LL LEARN:

On our team, you’ll have the opportunity to hone your data driven marketing skills.  You will collaborate across divisions and grow as a digital marketer.