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The Coordinator, Consumer Marketing supports the consumer marketing department in the planning and execution of all consumer marketing initiatives for Crown Media Family Networks, including Hallmark Channel, Hallmark Movies & Mysteries, Hallmark Drama, Hallmark Movies Now and Hallmark Publishing. The role is responsible for supporting the implementation of advertising campaigns (on and off-channel), marketing partnerships, promotions, sweepstakes, experiential events, creative advertising development & email marketing initiatives. Responsibilities include but are not limited to:

ESSENTIAL FUNCTIONS

• Coordinate the development of consumer marketing tactics for Crown Media Family Networks priorities across all areas including paid media, partnership marketing initiatives, events, sweepstakes, etc. Submit creative requests, manage timelines, traffic creative materials and track deadlines.

• Assist in partnership marketing efforts including brainstorming, updating digital assets, development of pitch proposals and program execution, including on-site event activation when needed.
• Develop briefing materials for brand ambassadors and assist in training to ensure flawless, on-brand consumer communication at numerous events throughout the year.
• Proactively manage asset review and creative feedback for home entertainment distribution elements

• Conduct in-depth competitive research across multiple platforms and prepare internal presentations on key learnings.

• Schedule internal & external meetings and update and distribute marketing communications such as status reports and agendas.

• Proactively maintain programming calendars, talent details, departmental library and files of proposals and presentations.
• Assist with departmental invoice submission and related budgeting tasks, travel planning and expense reports and other marketing and administrative tasks as needed.

BBC Studios is responsible for idea development, production, distribution and channels around the globe. It has a turnover of c. £1.4 billion with over 3,000 employees globally. BBC Studios brings customers and audiences across the world distinctive and high-quality content covering a range of genres including prestige dramas, British comedy, natural history events and topical documentaries, through a unique combination of BBC values, cutting-edge craft and access to diverse talent from all markets.

As Vice President of Marketing in the Americas region, you will design and implement an audience-led marketing and media strategy to develop and enhance the commercial relationship between BBC Studios and its global strategic customers. You will be responsible for both aligning insight to themes that match the strategic imperative of our most valuable customers as well as developing deep relationships with their marketing counterparts to ensure marketing solutions add value to both their business and our brand.

The role is both externally-facing and will also represent the Americas business priorities internally across BBC Studios and the global marketing organization. You will have extensive experience in driving commercially successful strategies through partnership marketing, with an extensive background in leveraging digital marketing strategies and consumer insights. The role will work in the NY offices for BBC Studios, reporting into the President of BBC Americas.

Main Responsibilities:

Audience, Customer and Market understanding and thought-leadership across our top Strategic Global Customers and branded services.
Building the business: Using the BBC Studios brand and content to enhance and develop commercial opportunities with our top Strategic Global Customers and to inform BBC’s direct to consumer strategy.

Responsibilities include:

Develop strong relationships and traction with customer marketing counterparts and building relevant customer-centric marketing capabilities by:

CUSTOMER MEDIA STRATEGY INTELLIGENCE: Creating a methodology and system to support customer marketing teams to evaluate the ROI of their media choices (traditional and social) to support BBC Studios content launches (post implementation analysis, ROIs, audience reach and viewing intent learnings).

AMPLIFYING BBC STUDIOS CONTENT LAUNCHES: Building pitches of potential creative campaigns for content in it’s early-stage development for use in external content pitches. Partner with global customers to design and deliver key content launches of BBC Studios content.

COMPETITOR TRACKING: Staying close to competitor launches and trends. Provide the business (and customers where relevant) with executive summaries of how launches have performed and been activated globally.

SELL: Partnering with Sales and Production colleagues to pitch both individual content projects and wider expansive partnerships. Pitch creative/brand and media plans for new content, co-design and deliver content launches with customers and agencies (including BBC Studios in-house Creative Agency) and own the ongoing customer dialogue of audience trends and opportunities that BBC Studios can help them unlock.

CUSTOMER MARKETING EVENTS: Partnering with BBC Studios’ Trade Marketing team to define, design and deliver the local (US) trade event calendar and customer engagement plans. Design customer specific insight-led events that unlock growth opportunities for BBC Studios.

BUILDING OUT AUDIENCE-LED INSIGHTS TO DRIVE GROWTH: Working with the central Insights team to understand trends, behaviors and attitudes towards TV viewing, detect tribes and trends. Ensuring that the relevant insights support the account teams to unlock growth opportunities.

TRACKING SPECIFIED COMPETITOR CONTENT STRATEGIES AND PERFORMANCE: Proactively identifying opportunities for BBCS to partner the top customers in creating standout content strategies.

ASSESSING CUSTOMER PERFORMANCE TO UNLOCK GROWTH OPPORTUNITIES: Understanding and using customers’ editorial and commercial strategies to create new leads across the different lines of business within BBC Studios.

ESTABLISHING BEST IN CLASS REPORTING AND EXTERNAL THOUGHT LEADERSHIP: Build, regularly update and report a multi-platform view of the global TV market.

BUILDING AUDIENCES: Understand audience “path to viewing” for each global customer – define where BBC Studios can add value to each global customer in acquiring new audiences/subscribers.

RETAINING AUDIENCES: Understand churn and audience retention patterns – define where BBC Studios can add value to each global customer in retaining low-loyal audiences/subscribers.

WONDERY is looking for a Marketing Manager: Always-On Show Lead to join the rapidly growing marketing department in Los Angeles. The Marketing Manager: Always-On Show Lead will support the strategic development and execution of multi-faceted marketing campaigns for new and existing Wondery properties, as well as manage the day to day marketing activities of the organization. You must be a podcast fanatic and podcast marketing experience is required.

The ideal candidate will bring energy and passion to everything they do and be comfortable in a startup environment. Will have at least 7 years experience in a fast paced, high velocity environment with experience in creative direction, copywriting, digital marketing, audio marketing, events, media buying, social media and data insights.

Responsibilities:

Own the launch of new Wondery properties from strategy to launch to post-mortem
Identify value proposition and key messages of new and existing properties
Act as a voice for Wondery properties to internal (content, ad sales, etc…) and external (agencies, audio platforms) teams
Manage a marketing budget and track KPIs
Develop property’s brand strategy and audience segmentation analysis
Create and execute flawlessly on marketing plans
Compile comprehensive reports for management review
Contribute to larger marketing activations
Lead development of creative materials
Strategically design co-marketing opportunities with partners
Design and execute briefs for marketing resource groups – Creative, Social, PR, Media and Data
Keep abreast of podcast industry news, and emerging trends in audio marketing
Support the team as subject matter expert in an area of our marketing disciplines
Help us continue to innovate and develop marketing growth hacks

About The Brand:

Overview and Responsibilities

Role Purpose The Producer, Brand Marketing reports into the VP, Brand Marketing for NBC 5. This role provides promotional support for NBC 5’s daily news operations and syndicated / network programming through exceptional writing, producing and editing compelling spot advertising, generating ideas for social media, as well as spot management via Wide Orbit.

Responsibilities
 Responsibilities include, but not limited to:

• Independently write, produce, direct and edit compelling image, proof of brand, and topical spots and campaigns for News, Programming, Community Affairs, and Station Projects

• Lead/participate in strategic planning, brainstorming, concept development, and concept refinement sessions
• Generate new marketing ideas to elevate the NBC 5 brand
• Participate in daily news meetings involving content strategy and planning
• Assist in maintaining daily logs, coordinating with traffic, and off-site master control to preserve accurate spot databases