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Cynopsis 03/27/25: Scooby-Doo is headed to Netflix
Thursday March 27, 2025 IN THE NEWS Magna revised its 2025 US ad spend outlook down six-tenths of a percentage point from its forecast in December, due a bearish stock market and a drop in consumer confidence. The new projection is a rise of 4.3% for the year, down from 4.9%. “Confidence plays a […]
03/26/25: Cynopsis Jobs
Wednesday March 26, 2025 FEATURED JOB DIRECTOR, AD MARKETING & SALES >> THE SHADE ROOM/REMOTE: Develop and execute a revenue growth strategy to drive direct advertising, branded content, and sponsorship sales as well as lead the development of compelling advertising and branded content offerings tailored for TSR’s audience and cultivate and maintain strong relationships […]
Cynopsis 03/26/25: YouTube tops Nielsen ranking
A CYNOPSIS MESSAGE FROM FAMILY ENTERTAINMENT TV Increase Reach and Efficiency with Family Entertainment Television FETV gives you access to a unique audience with low duplication The majority of our audience does not watch networks with similar audience compositions Source Wednesday March 26, 2025 IN THE NEWS NBCUniversal and LG Electronics […]
Cynopsis Sports 3/25/25: MLB Up to Bat Ahead of Opening Day
Tuesday March 25, 2025 Good morning! It’s Tuesday, and this is the monthly Cynopsis Sports newsletter. PLAY BALL! While the future of MLB’s distribution remains in the balance, that hasn’t stopped distributors and networks from trying to alleviate the pains baseball has had with reaching audiences over the last several years. […]
Cynopsis 03/25/25: Hallmark renews “When Calls the Heart” for season 13
Tuesday March 25, 2025 IN THE NEWS Only 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle, according to IAB’s “State of Data 2025: The Now, The Near and the Next Evolution of AI for Media Companies.” Additional takeaways include: – Two-thirds of companies cite issues […]
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