The Lexus Hoverboard: It’s here
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Monday March 24, 2025 How would Google’s ad business be impacted if news content was not available in search results? The company ran a randomized trial involving 1% of users in eight EU countries, removing results from press publications that could have required Google, under European copyright law, to pay for the content. And the […]
Cynopsis 03/24/25: “CBS Mornings” is on the move
Monday March 24, 2025 IN THE NEWS Digital and linear advertising rep firm Viamedia announced the acquisition of LocalFactor, a digital advertising company specializing in omnichannel programmatic advertising solutions. “By combining LocalFactor’s expertise in omnichannel, locally optimized-data-driven digital campaigns with Viamedia’s expansive linear TV and digital ad infrastructure, we are creating a powerhouse in […]
03/23/25: Cynopsis Jobs
Sunday March 23, 2025 Spectrum reports its Education Benefit, which covers 100% of tuition costs upfront for full-time employees pursuing select online degree and certificate programs, has driven career mobility and retention amongst its workforce since launching in August 2023. Employees enrolled in Spectrum’s Education Benefit have received promotions at a rate 24% higher than […]
Cynopsis 03/21/25: Showtime sets May premiere dates for “The Chi”
SPORTS MEDIA AWARDS: ENTRIES CLOSING SUNDAY You have three days left to submit your entry for the 2025 Sports Media Awards. Align yourself with the big players in the industry already confirmed as luminaries: Aflac, Mets, Togethxr, Momentum and Professional Bull Riders. Check out the categories Friday March 21, 2025 IN […]
Cynopsis 03/20/25: Max’s “Duster” is ready to roll
Thursday March 20, 2025 IN THE NEWS Paramount+ has ordered a third season of “School Spirits,” to launch in 2026. No surprise there – season two of the drama debuted to an average audience of 3.9 million in its first 28 days, a 94% lift rom the season one premiere. ABC News is restructuring […]
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What We Learned at CTV Connect
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Top industry leaders are headed to CTV Connect 3/12-13—are you?
Join @ADT, @Uber, @Colgate-Palmolive, @FoxBusiness, Initiative, @Macys, @PBS, @PublicisGroupe, @Sling TV, @Microsoft, @progressive & others.
Prices increase on 2/15 - get your ticket now! https://www.cynopsis.com/events/ctv-connect-2025/