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Phil Mickelson “Oh no not again!” shot into hospitality

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03/24/25: Cynopsis Media Tech Update

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Monday March 24, 2025 How would Google’s ad business be impacted if news content was not available in search results? The company ran a randomized trial involving 1% of users in eight EU countries, removing results from press publications that could have required Google, under European copyright law, to pay for the content. And the […]

Cynopsis 03/24/25: “CBS Mornings” is on the move

"CBS Mornings" is on the move

Monday March 24, 2025    IN THE NEWS Digital and linear advertising rep firm Viamedia announced the acquisition of LocalFactor, a digital advertising company specializing in omnichannel programmatic advertising solutions. “By combining LocalFactor’s expertise in omnichannel, locally optimized-data-driven digital campaigns with Viamedia’s expansive linear TV and digital ad infrastructure, we are creating a powerhouse in […]

03/23/25: Cynopsis Jobs

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Sunday March 23, 2025 Spectrum reports its Education Benefit, which covers 100% of tuition costs upfront for full-time employees pursuing select online degree and certificate programs, has driven career mobility and retention amongst its workforce since launching in August 2023. Employees enrolled in Spectrum’s Education Benefit have received promotions at a rate 24% higher than […]

Cynopsis 03/20/25: Max’s “Duster” is ready to roll

Max's "Duster" is ready to roll

Thursday March 20, 2025    IN THE NEWS Paramount+ has ordered a third season of “School Spirits,” to launch in 2026. No surprise there – season two of the drama debuted to an average audience of 3.9 million in its first 28 days, a 94% lift rom the season one premiere. ABC News is restructuring […]

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