Thursday, October 11th, 2007




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Good Morning.  It’s Thursday, October 11, 2007 and this is your first early morning briefing. 

While The CW is the only network so far to order up a second season of a freshman series (Gossip Girl), several other new shows have received additional script orders:  Cane, Bionic Woman, Chuck, Life and Journeyman. And the additional script orders now will also give these shows plenty in their coffers in the event of a writers strike at the end of this month.

Tonight’s Premieres:
BET J: Real Life Divas at 10p


Right after the New Year, Lifetime Television will add two more reality series to its Friday night reality block. On January 4, Matt Titus: Matchmaker begins at 930p followed by two back-to-back episodes of the new It’s My Party (wt) from 10-11p. Both series follow How to Look Good Naked at 9p. It’s My Party has been ordered with 14 episodes and it follows top party planners who throw extravagant parties; seven episodes based in Las Vegas and another seven in Orange County. This series is produced by Intuitive Entertainment. Seven episodes have been ordered for Matt Titus: Matchmaker, from MarkMark Productions, starring relationship expert Matt Titus who pairs gay and straight couples in New York City.

ESPN and ESPN HD gained exclusive U.S. rights to televise the first two rounds of the Masters Tournament starting next year from April 7-13. In addition, a Spanish-language telecast of the first two rounds will air in the U.S. on ESPN Deportes. ESPN and ESPN HD will air both rounds live each day from 4-7p and rebroadcast the rounds in primetime each night from 8-11p. ESPN Deportes will air coverage from 4-7p each day. ESPN’s Mike Tirico will host the ESPN telecasts.  In previous years, USA Network had the rights to the early Masters rounds.

Picking up the off-net strip rights and weekly repurposing rights to NBC‘s Heroes are G4 and hi-def net Mojo, starting in 2010, reports Variety.  Both networks will begin airing the repurposed episodes the weekend of October 27, and G4 will produce an accompanying 30m recap series – The Post Show – that will follow the repurposed Heroes, scheduled for Saturday nights at 10p. G4 is currently in 65 million homes; Mojo is in 10 million.

MTV’s hour-long premiere of A Shot At Love With Tila Tequila Tuesday night (10p) delivered a 2.0 rating among P12-34 and averaged more than 1.8 million total viewers. The debut episode soared even higher with W18-24 viewers at a 4.0 rating and with female teens at a 3.3 rating.

The Sportsman Channel introduces a slew of new shows this fourth quarter:

  • A-Way Outdoors – a father/son big game hunter team travels North America to Africa.
  • Catfishing America – catfish specialists search twenty states for “old-whiskers.”
  • Celebrity Anglers – each episode features a different TV, movie or sports celebrity as they experience an offshore adventure from Key West.
  • Hunter Safety System: Stayin’ Safe with Jesse & Ginger – viewers will learn important hunter safety precautions from the husband and wife duo.
  • Whitetail Addictions – follow a group of determined hunters whose hunting season begins when the previous one ended.
  • Jay’s Outdoor Magazine with Mike Avery – long-time outdoor broadcaster Mike Avery takes viewers to great hunting and fishing spots around the world.

It’s the fall semester and you know what that means — Cynopsis Weekender College Edition is coming back on November 15th!  Here’s how it works — if you’re currently a college student here or abroad, submit to Cynopsis your essay of 350 words or less on any topic relating to television.  If your essay is one of four chosen as the most insightful, original, humorous and/or well-written, it will included in a special College Edition of Weekender.  All four winning essay writers are awarded $350. Entries must be emailed no later than Friday, November 9th to me at
, subject Weekender College Edition.  Students – be sure to include your name, age, college, college year, and major (if you know it), and how you can be contacted.   Good luck!


ABC ordered a script to be written by Rob Thomas (Veronica Mars) based on the New Zealand series Outrageous Fortune, a drama about a family of blue-collar criminals. Michael Larkin, Michael Goldstein, Bruce Cervi and John Lansing brought the project to ABC Studios and will all serve as Co-Executive Producers.

Dallas Cowboy’s Nate Jones is getting into the television production industry and producing his first pilot. Working with his agent Everette Scott and writer/producer Andre Barnwell, Nate plans on shopping his sports-themed sitcom Jock Itch to networks. The pilot, shot in Dallas using local talent, is about two former high school football teammates who leave their small Texas town to live in Dallas after graduation to pursue non-football careers.

Glenn Gordon Caron renewed his development deal with CBS Paramount that will now take him thru 2009. Caron will continue his involvement with NBC’s Medium, as well as work on other new projects, including Meant-to-Be’s, a one hour drama pilot ordered by CBS.

Joining the cast of TNT‘s new drama series Truth in Advertising is Monica Potter, as a copywriter at the ad agency.  The series is from Shephard/Robin Co., and Warner Horizon, and stars Eric McCormack and Tom Cavanagh. 

Regis Philbin will soon be back in the primetime game business, having signed to host a remake of Password for FremantleMedia NA and CBS, reports Variety. The title of the remake will be Million Dollar Password, and the network has ordered 6 episodes.  The format will be just like the original – two celebrity contestants, each matched with a regular person, giving one word clues to help their partner identify the password.  Personally, I think its only fitting the inaugural show should include Betty White, but that’s just me.

Fox has given a put pilot committment to a drama project called The Church of Reggie, about a guy who creates and preaches his own religion. The project is from Imagine TV and 20th Century Fox TV.

Signed on to host NBC‘s new primetime live reality series Phenomenon which looks for the next great mentalist, is Tim Vincent working side by side with Criss Angel the Mindfreak guy, and spoon bender Uri Geller.  The show focuses on 10 contestants who purportedly have some sort of great mental abilities. The show is set to launch on October 24 at 8p.

Casting Call: TV Land is casting for a new six-episode series called The Big 40. The network is looking for people who are turning the big “4-0” before the end of January and having big blow-out parties to celebrate. More information can be found at or email


The Cynopsis Foundation Inc. thanks our sponsors and those who have already reserved their tickets to our October 23rd Charity Dinner & Auction in NYC in support of Kids in Need and EarthEcho International:

Tribune Entertainment, Sony Pictures TV, Warner Bros. Domestic Syndication, GroupM/Mindshare, NBC Universal TV Distribution, Fox Sports, Hallmark Channel, Rainbow Media, Sundance Channel, HBO, Court TV, Nielsen Media Research, NFL Network, among others!

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Pre-Event Email Bidding now open – check out the latest at the Silent and Live Auction sites!


NBC Universal elevated two in its National Accounts team in the TV Networks Distribution unit: Lee Crain and Heidi Newman have both been upped to SVP/National Accounts, TV Networks Distribution. Lee and Heidi will continue to report to Henry Ahn, EVP, TV Networks Distribution.

Mitch Praver was hired at NPR as EVP/COO starting October 29. He will manage the daily operations of NPR that includes programming, finance and administration, technology and digital media division, as well as business initiatives. Mitch will report to Ken Stern, CEO.

Ryan Pinette advanced to Director/Production at Bravo up from Supervising Producer/Production. Ryan will continue to supervise production for the network with emphasis on original series and specials. Based in Los Angeles, he continues to report to David O’Connell, VP/Production.

NBC Universal Domestic Television Distribution tapped Dirk W. Johnston as VP/Southwest Sales based in Dallas-Fort Worth. Dirk will handle programming sales efforts in the southwest region and will report to Sean O’Boyle, SVP/National Sales Manager.

Krupp Kommunications, Inc. (K2) recruited Robin Applebaum as Director/Publicity. In her new capacity, Robin will manage the company’s production business and the media relations team. Based at company headquarters in New York City, Robin will report to Heidi Krupp, CEO/President.

Atlas Media Corp. established Atlas Digital & Emerging Media division to develop and produce original content for mobile and online platforms. The new unit has content agreements so far with YouTube, Comcast’s FEARnet, Discovery Mobile and FUSE. To head the new unit, the company appointed Maria Lane as EVP/Atlas Digital & Emerging Media. Most recently, Maria served as EVP/Programming for Atlas Media Corp.

Blair Television staffed up its Gannett Sales Team by adding Franco Urrutia as AE and moved Benjamin Dorf, Blair Television AE to the Gannett Sales Team. Additionally, Rose Iannaco was upgraded to Manager/New Business to support the Gannett Sales Team.


Today in Cynopsis Kids

  • Sesame Workshop and Merrill Lynch introduce Panwapa
  • Cartoon Network sneak peeks Lucas Arts’ Thrillville: Off the Rails
  • Beware of the Sleestacks

Today in Cynopsis International

  • Telemundo Internacional and SBS International sign distribution deal
  • AETN International licenses 37 hours from The History Channel to China International Television Corp
  • Distribution details on MTV Latin America’s Los Premios MTV Latin America 2007

Today in Cynopsis Digital, listen to the audio version here or subscribe to the iTunes Cyn Digital podcast 

  • MySpace takes a page from Facebook playbook with its own open developers platform
  • Atlas Media forms a digital studio & signs content deals with YouTube, FEARnet, etc.
  • Blinkx introduces video ad platform that shares revenue with publishers not creators

Top 10 M-F Syndicated Strip Series for the week of 9/24-9/30/07 ranked by HH Rtg
Wheel of Fortune (CTD)                                    7.2 AA
Jeopardy (CTD)                                               5.9 AA
Oprah Winfrey Show (CTD)                               5.4 AA / 5.5 GAA
Entertainment Tonight (CTD)                            4.8 AA / 4.9 GAA
Judge Judy (CTD)                                            4.6 AA / 7.0 GAA
Dr. Phil Show (CTD)                                         4.5 AA / 4.6 GAA
Everybody Loves Raymond (CTD)                     3.9 AA / 4.9 GAA
Family Guy (2/T)                                             3.7 AA / 4.2 GAA – New
Seinfeld (SPT)                                                 3.6 AA / 4.1 GAA
Two and a Half Men (WB)                                 3.6 AA / 4.3 GAA – New
Source Nielsen Media Research – Live + SD Data

New M-F Syndicated Strip Series for the week of 9/24-9/30/07  HH Rtg
TMZ (WB)                                                       1.7 AA / 1.8 GAA
Crosswords (NBU)                                            0.8 AA / 1.0 GAA
Judge David Young (SPT)                                 0.8 AA / 1.1 GAA
Morning Show (2/T)                                         0.8 AA / 0.8 GAA
Steve Wilkos Show (NBU)                                 0.8 AA / 0.8 GAA
Half & Half (CTD)                                             0.7 AA / 0.8 GAA
Reno 911 (MGY)                                              0.5 AA / 0.5 GAA
Degrassi: Next Generation (SPT)                       0.4 AA / 0.4 GAA
Jury Duty (TEE)                                               0.2 AA / 0.3 GAA
Source Nielsen Media Research – Live + SD Data

Top 10 M-F Syndicated Strip Series for the week of 9/24-9/30/07 ranked by A18-49 Rtg
Family Guy (2/T)                                            2.6 AA / 2.9 GAA – New
Seinfeld (SPT)                                                2.2 AA / 2.4 GAA
Everybody Loves Raymond (CTD)                    2.2 AA / 2.8 GAA
Two and a Half Men (WB)                                2.1 AA / 2.4 GAA  New
Oprah Winfrey Show (CTD)                             2.0 AA / 2.0 GAA
Entertainment Tonight (CTD)                          1.9 AA / 1.9 GAA
Friends (WB)                                                 1.9 AA / 2.2 GAA
King of Queens (SPT)                                     1.8 AA / 2.4 GAA
Wheel of Fortune (CTD)                                  1.6 AA
Dr. Phil Show (CTD)                                       1.6 AA / 1.7 GAA
Source Nielsen Media Research – Live + SD Data

New M-F Syndicated Strip Series for the week of 9/24-9/30/07  A18-49 Rtg
TMZ (WB)                                                        1.0 AA / 1.0 GAA
Steve Wilkos Show (NBU)                                 0.5 AA / 0.5 GAA
Morning Show (2/T)                                         0.4 AA / 0.4 GAA
Half & Half (CTD)                                             0.4 AA / 0.4 GAA
Judge David Young (SPT)                                 0.4 AA / 0.5 GAA
Reno 911 (MGY)                                              0.3 AA / 0.3 GAA
Crosswords (NBU)                                            0.3 AA / 0.4 GAA
Degrassi: Next Generation (SPT)                       0.2 AA / 0.2 GAA
Jury Duty (TEE)                                               0.1 AA / 0.2 GAA
Source Nielsen Media Research – Live + SD Data

Tuesday – A18-49 Analysis:  FOX led Tuesday night with 5.3/14 A18-49, according to final national ratings from Nielsen Media Research. CBS won at 8p as NCIS posted a 3.4/10, just ahead of FOX’s Bones at 3.2/9. Cavemen slipped to third place this week, drawing a 2.5/8, down 25% from last week. During 9p, FOX’s House overwhelmed the competition at 7.4/18, with the next closest being ABC’s Dancing with the Stars Results at 4.1/10. Then NBC held the 10p time period with Law & Order: SVU at 4.9/14.

Live + Same Day Household Ratings: Tuesday, October 9, 2007 National Final ratings.  Source: NTI Galaxy, as dated. Live+SD.

FOX: 8.1/13         Bones 5.5/9, House 10.8/16

CBS: 7.8/13          NCIS 10.4/17, The Unit 6.9/11, Cane 6.0/10

ABC: 7.5/12          Cavemen 4.5/7, Carpoolers 4.8/8, Dancing with the Stars Results 10.7/16, Boston Legal 7.2/12

NBC: 5.7/9           Singing Bee 4.2/7, The Biggest Loser 4.3/7, Law & Order: SVU 8.4/14

CW: 2.0/3            Beauty and the Geek 2.1/3, Reaper 1.8/3

UNIV: 1.8/3          Amar sin Limites 1.5/2, Destilando Amor 2.8/4, S.O.S: Sexo y Otros Secretos 1.3/2

MNT: 0.7/1          The Academy 0.6/1, Jail 0.9/1, Jail [r] 0.9/1

TELE: 0.6/1          Madre Luna 0.6/1, La Esclava Isaura 0.6/1, Pecados Ajenos 0.6/1

A18-49: FOX 5.3/14, NBC 3.3/9, ABC 3.2/9, CBS 2.9/8, CW 1.4/4, UNIV 1.4/4, MNT 0.4/1, TELE 0.4/1



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This Day in History:  1975 – “Saturday Night Live” was broadcast for the first time. George Carlin was the guest host.

Answer to Yesterday’s Trivia Question: Seems unimaginable, but what product sponsor of The Flintstones showed Fred, Barney and Wilma enjoying a smoke in the early 60’s? WINSTON CIGARETTES  Kudos to:   Darren J. Pieh-CBS/Detroit; Don Loy-WROC/Rochester, NY; Jay Vincini-FKQ Marketing & Advertising/Clearwater, FL; Earl Dozier-Boardroom, Inc./Stamford, CT; Tom Chapman-WKRG/ Mobile, AL; Gerry Klingbeil-KOKH/Oklahoma City; Mark T. Lyles- KHOU/TX; Rich Koz-WCIU Chicago;  Derek Bartholomaus-Renegade 83/Glendale,CA;Julie Houston- Donahoe Pace & Partners Ltd./ Boise, ID; Dennis Aimino-KABC/LA; Richard Ross-CDTV/LA; Jack Krayson-SCTV/Toronto 

Today’s Trivia Question: In 1984, The Love Boat had a photographer, what is his full name?  (
with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)

Later  — Cyn

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JOB OPENING: CLIENT SERVICE EXEC/Nielsen Media Research/NY: Media-focused sales and client services professional. 3+ years exp w/strong analytical skills.Interested candidates can apply on line at position #3717 (10/18)

JOB OPENING: INTEGRATED SALES EXEC/Sundance Ch/NY: 5+yrs sales/mktg exp.Dev/sell/exec multi-platform, integ’d partnerships for “like minded” clients.Creative media mktg & savvy prof w/ proven rec.Res:

JOB OPENING: ACCT EXEC/NewsChannel 8/DC: Highly motivated, self-starter w/ strong work ethic. Ability to mng mult proj. w/ strong desire to win, strong comm & negotiation skills a must. 2 yrs+ media sales exp req’d. Res:

JOB OPENING: SALES PLANNER/Univision/NY: Generate upfront & scatter plans. Handle all aspects of ongoing deal maintenance & stewardship. 2-4 years Buying or Planning preferred. Send resume:
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JOB OPENING: DIRECTOR, PUBLICITY/SciFi: Gen. positive press for SciFi’s programming. Assist in developing PR strategy & campaign plans. Min. 7 yrs Publicity exp req. Apply to job# 627355 (10/18)

JOB OPENING: BROADCAST & CABLE TV BUSINESS ANALYSTS/NYC: Multiple- Ad Sales and/or traffic system exp. Use case development, gap analysis, software vendor assessment, requirement gathering.
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JOB OPENING: AE, ADVERTISING SALES/Gospel Music Channel/LA/Western Region: Part-Time Position, work from home. 

JOB OPENING: EXEC PROD/A&E TV/NY:Responsible for the development and piloting of programming for The History Channel.BA/BS/5+ yrs exp in prgming/prod at a cable/brdcst or prod co.Apply: (10/17)

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JOB OPENING: MKT RSCH ANALYST/FREELANCE/MTV Networks/NY: Analyze primary & syndicated data on consumer behavior and attitudes for Spike TV. Degree & 1 year experience statistical analysis required. email:

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JOB OPENING:  SENIOR MANAGER, DIGITAL SALES RESEARCH:  ABC seeks a Sr Mgr for Digital Sales Research. Coordinate market research efforts around emerging content platforms. Please visit – reference job#113022 (10/13)

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WHAT’S ON TONIGHT – Thursday, October 11, 2007

ABC: Ugly Betty, Grey’s Anatomy, Big Shots
CBS: Survivor: China, CSI, Without a Trace
CW: Smallville, Supernatural
FOX: Are You Smarter than a 5th Grader?, Don’t Forget the Lyrics!
ION: Mama’s Family, Perfect Strangers, Who’s the Boss?, Who’s the Boss?, 48 Hours on ION TV
MNT: My Thursday Night Movie: Revenge of the Nerds 2
NBC: My Name is Earl, 30 Rock, The Office, ER
PBS: This Old House, Antiques Roadshow [r], Windsor Castle: A Royal Year [r]
TELE: Madre Luna, La Esclava Isaura, Pecados Ajenos
UNIV: Amar sin Limites, Destilando Amor, Aqui y Ahora

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SR. DIRECTOR, PRODUCT MANAGEMENT SHOUT! FACTORY LOS ANGELES P&L responsibility, ownership over all aspects of a project, standalone releases or a licensed library of titles. Works w/production, publicity, creative services, distribution/sales, digital, finance, legal, acquisitions & licensors to best position the project for success. 7+ yrs of exp. in marketing, business development, or product management. […]

06/02/23: “The Drew Barrymore Show” is the fastest-growing talker on TV

Friday June 2, 2023 Today’s Premieres Amazon: Deadloch; Shiny Happy People: Duggar Family Secrets; With Love Food: Guy’s All-American Road Trip at 9p HBO: Painting with John at 11p Hulu: Searching for Soul Food Netflix: Scoop; Valeria; Vortex Paramount+: Love Allways; Queen of the Universe Saturday’s Premieres HGTV: Vacation House Rules at 9p Weather Channel: […]

06/01/23: The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks

  Thursday June 1, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. The start of North America’s League of Legends Championship Series Summer Split will be delayed by two weeks and might be in jeopardy for the entire summer following a player walkout supported by the LCS Players […]

06/01/23: Lisa Ling joins CBS News

Lisa Ling joins CBS News

Thursday June 1, 2023 Today’s Premieres Max: Naked. Loud. Proud. MTV: All Star Shore at 8p Netflix: LEGO Ninjago: Dragons Rising; The Days Paramount+: iCarly Travel: The Dead Files at 9p; Eli Roth Presents: The Legion of Exorcists at 10p Today’s Finale Paramount+: Grease: Rise of the Pink Ladies IN THE NEWS As a follow […]

05/31/23: Cynopsis Jobs


DIRECTOR, PRODUCTION LIFETIME/LMN MARKETING PRODUCTION OPERATIONS A+E NETWORKS Remote Lead campaign planning & production oversight, ensuring best-in-class creative. Direct Campaign Planning rollouts & ensure production readiness of marketing initiatives. Oversee production on high-end graphics/design/editorial projects. 7+ yrs working in a fast-paced, highly collaborative team, with relevant work exp. in production management. Full info

  • Sales Operations Manager

    Shout! Factory
    Los Angeles, CA
    Beloved by fans and filmmakers, Shout! Factory is a unique producer and distributor of film, contemporary and classic TV, music, animation, and comedy. We are a company of over 90 dedicated employees who strive to bring to fans the film and TV content of all genres they love themselves –delivered thru theatrical release, digital streaming, [...]
  • Sr. Director, Product Management

    Shout! Factory
    Los Angeles, CA
    Beloved by fans and filmmakers, Shout! Factory is a unique producer and distributor of film, contemporary and classic TV, music, animation, and comedy.  We are a company of over 90 dedicated employees who strive to bring to fans the film and TV content of all genres they love themselves –delivered thru theatrical release, digital streaming, [...]
  • Senior Content Producer

    Interactive One
    NYC, NY
    Company Overview Interactive One ( is powered by the mission to create an online community that provides rich content and digital products that engage, entertain and inspire the lives of African Americans. Since its launch in 2008 by Urban One, iONE Digital’s news, entertainment, video, and lifestyle content has driven its growth. From roots [...]
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