Vobile Group announced an agreement to acquire the RightsID and ChannelID assets from ZEFR, the contextual targeting platform for brands. The acquisition makes Vobile the largest end-to-end SaaS platform for online video identification, protection and monetization. Vobile can now build on its customer base of the film studios and television networks by deepening relationships with major social platforms like Facebook, Instagram and YouTube. The integrated company will combine Vobile’s expertise in reducing revenue loss due to IP infringement while enabling new ways to measure and monetize video on demand with the RightsID and ChannelID ability to monitor and analyze video metadata at a massive scale. The deal “marks a major step in the transformation of Vobile,” said Yangbin Wang, Vobile’s CEO. “With this transaction, we are combining complementary technologies and customer bases, expanding our monetization capabilities across content providers on video and social media platforms, diversifying our revenue stream and enhancing the capabilities of our market leading SaaS platform. The new Vobile will empower content providers to protect and maximize the value of their assets, draw upon new distribution channels and analytically assess their efforts within the marketing funnel.” “As we focus on capitalizing on the potential of our contextual targeting platform, we believe we’ve found the perfect home for RightsID and ChannelID. We are very proud of the success these businesses have built with the world’s leading content providers and believe combining these assets with Vobile creates an unmatched content protection and measurement company for the modern digital media market,” said Zach James, ZEFR’s Co-Founder and Co-CEO.

Lynn Leahey