Techfronts Articles Archive

Facebook Presents Showcase

Through conversations with our partners over the past year, we’ve been able to better understand the growing challenge of reaching audiences within a premium, brand safe video environment. Particularly as streaming services command more and more consumer time and attention. We launched the Watch tab on Facebook in August 2017 to create a front door […]

New SSIMWAVE Cloud Tool Unveiled

SSIMWAVE unveiled SSIMPLUS VOD Monitor Production, a cloud-based tool that harnesses the power of the human visual system to optimize quality for high volumes of video assets across complex delivery chains. The technology is aimed at allowing video businesses – streaming services, MVPDs and content studios – to: Improve content quality delivered to viewers; Optimize […]

Brand Keys Ranks Most Innovative Tech Brands

Brand Keys is a research company that measures brand loyalty and emotional connections to brands. For the past seven years they have conducted a study measuring consumers’ perceptions of tech brand innovation. According to the recently released report, 5,127 B2C, B2B, and D2C consumers aged 16-65 were polled to identify the top 27 most-innovative brands. […]

Premium Media 360 and Mediaocean Partner to Automate In Flight Campaign Validation for Broadcast

Premium Media 360, the advertising data automation company offering innovative pre-flight and in-flight campaign validation solutions for local broadcast, is partnering with Mediaocean, the foundational software provider for the advertising world, to make media agencies’ local activation teams more efficient by automating the identification of campaign transaction errors and facilitating resolution, before the station invoice […]

Horizon Media First Agency to Subscribe to Nielsen Advanced Audience Solution

Horizon Media is the first media agency to subscribe to Nielsen Advanced Audience, announced the measurement company. The suite of technology solutions (forecasting and posting) is aimed at unifying the planning, activation and measurement of audiences beyond age and gender (e.g., with attributes such as new parent or first-time car buyer).

Videa Launches Forecasted Ratings Tool and Full Market Avail

Videa, the online marketplace for automated TV advertising, launched two new features for its platform: a forecasted ratings tool that brings faster, more efficient and statistically accurate forecasts to an already end-to-end solution, and the ability to avail a full market regardless of the sell side’s access to Videa’s platform. Both are available as of […]

Xandr Ad Unit Community Adds Three New Brands

Community, powered by Xandr, has added A+E Networks, AMC Networks and Cheddar as partners. The curated marketplace aims to help advertisers to reach audiences at scale in a brand-safe, privacy-protected, and premium video environment. “At its core, Community is all about helping our content partners succeed in getting the best value for their premium content,” […]

Synamedia Set to Showcase Entertainment Solutions Supporting Operators

Video software provider Synamedia will unveil new and enhanced solutions and services across video networks, platforms and security at the IBC 2019 show. Among the offerings: A revamp of its video network portfolio and a new range of carrier-class Content Delivery Engines for its CDN for streaming scalability, speeds and reliability. To help traditional […]

Vobile Group Acquires ZEFR Assets

Vobile Group announced an agreement to acquire the RightsID and ChannelID assets from ZEFR, the contextual targeting platform for brands. The acquisition makes Vobile the largest end-to-end SaaS platform for online video identification, protection and monetization. Vobile can now build on its customer base of the film studios and television networks by deepening relationships with […]

Facebook’s Creative Gets Credit from Polar

Facebook will generate $67 billion in ad revenue this year, notes Nicole Fung, Product Manager, Polar, in a new report, “The Secret to Facebook’s $67 Billion Ad Machine.” But while Facebook may be superior at ad targeting, Fung suggests the reason advertising on Facebook is so effective comes down to the creative. “Advertisers believe that […]

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