Tara Maitra is SVP, GM of Content and Media Sales, responsible for developing TiVo’s broadband content strategy, and the company’s interactive advertising and audience research sales efforts. Maitra works with networks, studios and web video providers to build TiVo’s content offerings into a complete service of infinite programming that combines linear TV with video on demand and broadband video through one user interface and search. In her media sales role, Tara and her team provide marketers and agencies with audience viewing data and commercial ratings to help optimize media buying and understand TV viewership in DVR homes. In addition, Ms. Maitra oversees TiVo’s interactive advertising solutions, leveraging TiVo’s user interface and ad units designed to engage viewers in DVR homes and counter fast-forwarding behavior.
Previously, Maitra has held executive positions at Comcast, Primedia, and NBC. She has a BA in Journalism and Psychology from Washington and Lee University.