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Sheltering at Home Hits OOH Numbers

Social distancing and sheltering at home have, not surprisingly, taken a big toll on OOH viewing. Comparing the weeks of February 22 and March 14, overall OOH usage is down 47%. The impacts are not the same across all locations and are not yet seeing the full effect; still, the mix of locations has changed […]

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Shareablee, Tunity Ratings for the Week of Feb. 24

Tunity Analytics Top Weekly National OOH Viewer Rankings for Entertainment Programs for the week of February 24 Program, OOH Viewers (000) The Bachelor (ABC) 424 The Voice 2/24 (NBC) 289 Seal Team (CBS) 268 Love It or List It 2/25 (HGTV) 215 Little Big Shots 3/1 (NBC) 178 The Simpsons (FOX) 176 American Idol  (ABC) 174 Love […]

Democratic Debates’ Strong Out-of-Home Performance

By Charlene Weisler Viewers are interested in what the Democratic candidates for President have to say. At least that is what the out-of-home viewership data shows. According to Tunity, the performances of the two recent Democratic debates, which aired at the end of July, reached millions of viewers and improved over the strong performances of […]

When it Comes to Out Of Home, Venues and Events Matter

By Charlene Weisler Out of home measurement for major events such as the Mueller Report and Tiger Woods’ win on the final day of the Masters Tournament offer insights into what the viewing preferences are for venues such as gyms, offices and bars/restaurants. Venues matter for time sensitive events. Tunity just released data that shows […]

Tunity Super Bowl Coverage Kicks to New OOH Heights

By Charlene Weisler   One of the best places to view the Super Bowl game is in a bar, but until recently, this large OOH audience could not be adequately measured. One company, Tunity, has been measuring out of home for a couple of years and released their Super Bowl data results. Super Bowl 2019 […]

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