OOH usage continues to decline week to week as statewide stay-at-home orders go into effect. There was a 48% drop in total day OOH usage between the last week in February when sports were still available, programming was more typical, and stay-at-home orders were still to come for the majority of the country, and the […]
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Out-of-Home Viewing Takes Dramatic Drop Amid COVID-19 Crisis
Out of Home has taken on new meaning these days. During the first half of the week of March 9, OOH usage levels remained consistent with previous weeks. Then the media world changed on Wednesday with Trump’s address on the coronavirus, and Thursday and Friday, OOH usage was down 16% and 18% from earlier in […]
Top 10 OOH Ratings for TV Shows
Top 10 Out-of-Home Entertainment Programs from Tunity Analytics Week of April 22, 2019 Show Network Date/Time (000’s) 1 American Idol ABC 4/28/19 8:00 PM 599 2 America’s Funniest Home Videos ABC 4/28/19 7:00 PM 522 3 Saturday Night Live NBC 4/27/19 11:30 PM 459 4 NCIS CBS 4/23/19 8:00 PM 270 5 […]
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