Editions

Taboola Announces Collaboration with Moat

 Discovery platform Taboola announced a collaboration with Moat by Oracle Data Cloud to give Taboola advertisers the ability to purchase video impressions on an outcome-based method, including viewable or video completion events. When buying on a vCPM model, advertisers will only pay for viewed impressions, and when buying on a CPCV model, advertisers will only […]

Taboola Newsroom Announces New Subscription Offering

Discovery platform Taboola introduced a new subscription feature for Newsroom, to help publishers better understand and engage with subscribers, as well as acquire new subscribers. The feature allows publishers to see which articles are driving conversions, reduce churn by understanding how subscribers are engaging with content, and determine the “propensity to subscribe” of readers via […]

Taboola Partners with Business Insider

Discovery platform Taboola struck an exclusive two-year partnership with Business Insider to integrate the Taboola Feed on desktop and mobile web. Under the partnership, Business Insider launched Taboola Feed to provide readers with personalized content.   Taboola Feed encourages audiences on the web to stay engaged on a publisher’s site by scrolling through a personalized […]

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