By Charlene Weisler While many programmers have found that set top box data is immensely useful, Nielsen offers caution. Their take, as per a recent Nielsen NewsWire blog post, is that set top box data alone does not give the full picture of who is watching. They advise that this data should not be […]
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Drew Lachey Brings it Home in “Date My House”
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Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St....
