DoubleVerify, a software platform for digital media measurement, data and analytics, announced at connected TV Targeting Certification for programmatic platforms, designed to protect advertisers from fraud and invalid traffic in the CTV space. “DV has developed the most comprehensive and accurate CTV fraud identification in the industry, identifying millions of devices and hundreds of applications […]
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dataxu Unveils New Advanced TV Offering
Programmatic marketing software provider dataxu announced its TotalTV™ Marketplace, the largest curated advanced TV inventory marketplace available. Agencies and marketers can now reach any strategic audience at scale and identify key viewers on a one-to-one basis across channels and platforms on dataxu’s self-service DSP TouchPoint™. As part of the TotalTV Marketplace, dataxu sees more than […]
Innovation in Live Dynamic Ad Insertion Boosts Sling TV Ad Revenue
DISH Media announced that Sling TV’s dynamic ad insertion into live streaming TV helped triple its advertising revenue in 2018. Sling saw significant growth in key focus areas enabled by DAI including targeted addressable advertising, particularly in cross-platform campaigns that are delivered to both Sling TV and DISH TV audiences with a single buy. “Targeted addressable […]
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