A survey of over 300 marketers and agencies showed that advanced TV is being used by the majority of advertisers to reach their target audiences. According to “The Changing Face of TV Advertising: 2019, 2020 and Beyond,” from FreeWheel, a Comcast company, OTT/CTV was purchased by the highest percentage (66%) of advertisers over the past […]
CynCity
Cynsiders
CES Takeaways From WPP Media
CES 2026 was about more than gadgets – it offered a view into how media...From 1984 to AI: The Evolving World of Media PR
In 1984, Lori Rosen founded the Rosen Group, a PR firm built around media awareness...Identity Realignment: Moving to a New Model
By Mathieu Roche, CEO and Co-Founder at ID5 Identity has been evolving for years. Every...
