Apple heavily restricting consumer tracking options will “fundamentally change attribution as we know it,” says Iris Shoor, CEO/Founder of web analytics firm Oribi. “Keep in mind, over 193 million people in the US currently have an iPhone. Add in other privacy-focused browser changes from companies like Mozilla and Google and the problem is even more […]
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How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of...Amazon: Obsessed with the Consumer Experience
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Given the challenges in the media sector, distinguishing between CTV and DOOH is key to...
