Digital audience marketing platform Kubient announced the addition of HYVE digital out-of-home screens to Kubient’s Audience Cloud open marketplace. HYVE, a TruClear Company, is focused on delivering and managing digital ad-supported products within the hospitality industry. “Integrating HYVE into the Audience Cloud marketplace allows us to expand our footprint substantially and provide more options for […]
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Top 10 OOH Ratings for TV Shows
Top 10 Out-of-Home Entertainment Programs from Tunity Analytics Week of April 22, 2019 Show Network Date/Time (000’s) 1 American Idol ABC 4/28/19 8:00 PM 599 2 America’s Funniest Home Videos ABC 4/28/19 7:00 PM 522 3 Saturday Night Live NBC 4/27/19 11:30 PM 459 4 NCIS CBS 4/23/19 8:00 PM 270 5 […]
When it Comes to Out Of Home, Venues and Events Matter
By Charlene Weisler Out of home measurement for major events such as the Mueller Report and Tiger Woods’ win on the final day of the Masters Tournament offer insights into what the viewing preferences are for venues such as gyms, offices and bars/restaurants. Venues matter for time sensitive events. Tunity just released data that shows […]
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Tunity Super Bowl Coverage Kicks to New OOH Heights
By Charlene Weisler One of the best places to view the Super Bowl game is in a bar, but until recently, this large OOH audience could not be adequately measured. One company, Tunity, has been measuring out of home for a couple of years and released their Super Bowl data results. Super Bowl 2019 […]
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