Social distancing and sheltering at home have, not surprisingly, taken a big toll on OOH viewing. Comparing the weeks of February 22 and March 14, overall OOH usage is down 47%. The impacts are not the same across all locations and are not yet seeing the full effect; still, the mix of locations has changed […]
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The Bachelor #1 in OOH Rankings for March 9
Democratic Debates’ Strong Out-of-Home Performance
By Charlene Weisler Viewers are interested in what the Democratic candidates for President have to say. At least that is what the out-of-home viewership data shows. According to Tunity, the performances of the two recent Democratic debates, which aired at the end of July, reached millions of viewers and improved over the strong performances of […]
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