Streaming made up 19% of TV viewing in OTT US homes during 4Q19, according to Nielsen’s Total Audience Report. Netflix accounted for 31% of that streaming time, followed by 21% for YouTube, 12% for Hulu, 8% for Amazon and 28% for other services. The report found 91% of respondents subscribed to a paid streaming service, […]
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Nielsen Expands Measurement to Amazon Prime
Nielsen has expanded its measurement capabilities to include Amazon Prime Video within its SVOD Content Ratings solution. “This is a significant milestone for Nielsen, especially considering the upcoming high-profile streaming service launches,” said Brian Fuhrer, SVP Product Leadership, Nielsen. “We think the addition of Amazon Prime Video will allow rights owners an added ability to understand both […]
Overcoming the Challenges in Cross-Platform Measurement. Nielsen’s Megan Clarken Explains It All at the ARF
By Charlene Weisler Megan Clarken, Nielsen’s Chief Commercial Officer, spoke at the recent ARF on the changing consumer content consumption patterns and the transformation of measurement to meet this evolution. Nielsen has found that overall media usage is increasing. American adults now spend close to 80 hours of media consumption in a week, which is […]
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Nielsen’s Media Pulse Study Looks at Women and Multicultural Consumers’ Media Behaviors
By Charlene Weisler Nielsen has just released the results of a Media Pulse study that examines women and multicultural consumers’ mobile media behaviors – how they’re using technology and how it compares to the country at large. Here are the key highlights for Women: Women spend 6% more time using apps and the web on […]
Nielsen Launches New Advanced Advertising Group
Nielsen has launched Nielsen Advanced Video Advertising, tasked with driving the company’s addressability initiatives forward, expanding and innovating addressable advertising for Smart TVs and beyond. The acquisition of addressable TV technology provider Sorenson Media is intended to accelerate the initiative. “It’s clear that a significant portion of TV advertising will be addressable long into […]
Amobee Announces Integration of Nielsen Data
Digital advertising technology company Amobee struck an agreement with Nielsen to provide Amobee with access to television viewing and online media consumption data to create and activate strategic audiences across linear and connected TV, digital video, and other programmatic media. “With consumers moving seamlessly between screens and devices, the technology needs to follow them, from […]
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