NBCUniversal is continuing its push towards performance-based guarantees by expanding its partnership with analytics company Data Plus Math to measure the impact of advertising campaigns, offering in-flight measurement of linear, VOD addressable and OTT ad inventory, with attribution of business outcomes. “This is an important step in NBCUniversal’s journey towards outcomes-based measurement that delivers on […]
CynCity
Cynsiders
The Untold ROI of Investing in Women’s Sports
2024 is the year for advertisers to capitalize on the growing momentum of women’s sports,...5 Tips for Thriving in the World of TV Distribution
In today’s rapidly evolving media landscape, a successful content distribution strategy is crucial. As a...How Brands Can Engage Teens on Streaming
Streaming ads struggle to resonate with US teens – only 9% of teens find the...
