By Charlene Weisler Now, with more and more data coming from digital sources, mobile is emerging as a must have for marketers. Not only is it capturing individual behaviors, it also helps marketers map the consumer journey through location data, app usage and purchasing behavior. One would think that ad spend would follow but […]
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Making Viewers Feel Good
JUMA Entertainment is known for feel-good programming like The Singing Bee, Pool Kings, and upcoming...The Untold ROI of Investing in Women’s Sports
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In today’s rapidly evolving media landscape, a successful content distribution strategy is crucial. As a...
