Drive-to-store platform S4M announced the release of a new ad format, the the Pass-to-Store, offering advertisers a method to drive incremental in-store visits with smart proximity- based push notification retargeting. Shoppers download a card with a promotion or invitation offered by an advertiser, which is then saved directly into their mobile phone wallet, compatible with […]
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Has CTV measurement Truly Caught Up to the Sophistication of Digital Advertising?
Connected TV was supposed to fix what traditional television never could: opaque measurement, broad assumptions,...CTV’s Supply Chain Isn’t Broken — It’s Misunderstood
The industry keeps saying CTV’s supply chain needs to be “cleaned up.” Fewer intermediaries. Fewer...Expanding the Black Narrative: The Importance of Telling the Full Story
By Narendra Reddy, COO, The Africa Channel Inc. Another Black History Month is upon us,...
