Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands. The combination of IRI’s sales data and Kantar’s brand data will enable clients to more effectively measure and optimize marketing programs against two business success drivers: long-term brand health and short-term sales. The joint solution aims to provide: Deeper consumer insights: […]
Kantar Launches Trust-Based Network for Human Understanding
Kantar announced the launch of the Kantar Profiles Network, a new proprietary, single source access point, aimed at making it easier for CMOs and their marketing teams to develop or optimize marketing strategies based on human understanding at scale. This includes the ability to seamlessly and compliantly connect Kantar’s proprietary customer profile data with other […]
Kantar’s 5 Operating Principles for Understanding Consumer Behavior
By Charlene Weisler J. Walker Smith, Chief Knowledge Officer, Kantar, has seen the media ecosystem shift as overall transformations and changing consumer behaviors place different challenges to brands. “The largest companies in the world are experiencing no topline growth,” he said. But while “the macro forces have changed, lifestyle and needs have changed,” companies for […]
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