Sylo Teams Up With Nielsen Global Connect to Advance Influencer Marketing Measurement

Sylo, the third-party verification and measurement platform for influencer marketing, has joined the Nielsen Connect Partner Network. Through the partnership, Sylo is leveraging proprietary retail sales and shopper marketing data from the Nielsen Global Connect business to deliver insights on which influencers are influencing sales.  The agreement scales Sylo’s campaign monitoring tool, Tracker, to Nielsen’s […]