By Charlene Weisler Jake Beniflah, Head of Insights and Foresights at mitú, is a provocateur in the world of Hispanic media spend. He believes that “companies overall have misallocated as much as $1 billion,” in trying to reach the Hispanic consumer. His work on the impact of nativity (NBV, Nativity-Based View) on TV consumption disputes […]
CynCity
Cynsiders
DPAA Global Summit: Taking Attendees From Brands to Broadway
The DPAA Global Summit is next week – Tuesday, October 15 at NYC’s Pier Sixty....How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of...Amazon: Obsessed with the Consumer Experience
“Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke,...
