By Charlene Weisler eMarketer reports that in 2019, digital ad spending will not only grow a healthy +17.6% to $333.25 billion overall, it will also for the first time, represent over 50% of the total global ad spend. Interestingly, this digital pre-eminence comes at a time when total media and digital ad spending growth rates […]
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Expanding the Black Narrative: The Importance of Telling the Full Story
By Narendra Reddy, COO, The Africa Channel Inc. Another Black History Month is upon us,...Rethinking Local Advertising for a Converged Era
In November, Michael Collins joined Locality as its first Chief Executive Officer, signaling a pivotal...TV Ad Buying Is ‘Massively Siloed’ – Can AI Help Change That?
By Alyssa Boyle This piece was originally published on Chief Marketer Network brand AdExchanger. Walton...
