Quintesse has launched as an advanced contextual intelligence platform, aimed at meeting the need for pro-privacy targeting solutions in a CCPA, GDPR world. The new business from Vibrant Media offer brands and agencies transparency into the contextual suitability and safety of their campaigns and customized targeting tools to optimize and scale without the need for […]
Editions
Lotame Launches Syndicate Online Marketplace
As second party data offers publishers a new revenue stream, data solutions company Lotame is jumping in with the launch of the Syndicate online marketplace. Lotame Syndicate has been available for a few years, but the new visual marketplace aims to give buyers more transparency to research and vet some of the sellers of second-party […]
CynCity
Cynsiders
A New Era of Kids TV
Kids programming has not escaped the massive impact of changes in the media landscape. Guillermo...Super Bowl Strategy
Audience are changing – and advertisers along with them. Martin Blich, Executive Director, Sports and...Ahead of the Game
How have Super Bowl advertising strategies evolved over the years, and what makes a winning campaign...