A survey of over 300 marketers and agencies showed that advanced TV is being used by the majority of advertisers to reach their target audiences. According to “The Changing Face of TV Advertising: 2019, 2020 and Beyond,” from FreeWheel, a Comcast company, OTT/CTV was purchased by the highest percentage (66%) of advertisers over the past […]
CynCity
Cynsiders
Making Viewers Feel Good
JUMA Entertainment is known for feel-good programming like The Singing Bee, Pool Kings, and upcoming...The Untold ROI of Investing in Women’s Sports
2024 is the year for advertisers to capitalize on the growing momentum of women’s sports,...5 Tips for Thriving in the World of TV Distribution
In today’s rapidly evolving media landscape, a successful content distribution strategy is crucial. As a...
