The Media Rating Council and the China Media Assessment Council, an independent working unit within the China Advertising Association, announced a summary of their continuing agenda to validate and improve digital audience measurement in China. After the completion of a series of meetings in 2018 to review audit findings of the digital audience measurement products […]
Editions
Read More Stories in
CynCity
Cynsiders
What Makes a Novel a Buzzy TV Series?
Three-time-Emmy nominee, and former editor-in-chief of “Seventeen Magazine” and “Soap Opera Digest” Meredith Berlin has...Getty Teams with SeeHer for Visual Storytelling Guide
A SeeHer Series By Tristen Norman, Director, Creative Insights, Getty Images When conversations began about...The “New Sweet Spot” for Advertisers
Investigation Discovery alum Kevin Bennett has joined forces with independent true crime producer Scott Weinberger,...
