Ampersand, the data-driven TV advertising sales and technology company, announced the launch of The AND Platform, a TV ad planning, buying and measurement platform for audience-based TV advertising with reach across 85 million households, 120 cable networks and more than 55 percent of all addressable households. The AND Platform is the first advanced TV platform […]
Editions
TVSquared Partners with Ampersand for Attribution Reporting
TV attribution company TVSquared has partnered with audience-based multi-screen TV advertising sales and technology company Ampersand to integrate always-on attribution reporting into Ampersand’s platform. Through Ampersand’s platform, advertisers can now track the influence of TV campaigns on lower-funnel activities, including website traffic and sales. Granular TV insights across different days, dayparts, networks and creatives are tracked in […]
CynCity
Cynsiders
Drew Lachey Brings it Home in “Date My House”
From pop sensation to DIY inspiration, Drew Lachey is bringing his creative talents to a...The Hidden Influence: How Emotions Drive our Choices
Mediaprobe’s database of emotional reactions to televised content offers insights into viewer engagement. MediaProbe CEO...Weigel Networks Get in the Holiday Spirit
Weigel networks have a robust holiday slate, with programming ranging from “Meet Me in St....
