Project OAR, the technology consortium created in 2018 to deliver better advertising experiences to viewers through the use of dynamic advertising on internet-connected TVs and devices, announced a series of updates: Ad Engine Integration: The consortium, working with smart TV company VIZIO, agreed on much of the technological specifications, and announced that it has begun […]
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DISH Media Partners with FreeWheel to Optimize Across Traditional Demo-Based and Addressable Linear TV
FreeWheel, A Comcast Company, is partnering with DISH Media to enable linear inventory allocation and a holistic view of TV advertising performance across both traditional, demo-based buys and household- level, addressable TV campaigns. FreeWheel developed the solution to meet a growing need among distributors and programmers for unification between the various TV buying opportunities now […]
Nielsen Launches New Advanced Advertising Group
Nielsen has launched Nielsen Advanced Video Advertising, tasked with driving the company’s addressability initiatives forward, expanding and innovating addressable advertising for Smart TVs and beyond. The acquisition of addressable TV technology provider Sorenson Media is intended to accelerate the initiative. “It’s clear that a significant portion of TV advertising will be addressable long into […]
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