Pop announced a 2017-2018 programming slate that includes 7 new and returning series, and 9 projects in development. Season over season, the net added 58 new national advertisers, expanded its distribution on traditional cable and OTT platforms and saw growth in viewership among A18-49 (+21%) and W25-54 (+13%), according to Nielsen Live+7. “Knowing our target […]
04/04/16: CYNOPSISMEDIA PRESENTS: Upfront Update
CYNOPSISMEDIA PRESENTS: Upfront Update March 31 DISCOVERY COMMUNICATIONS At Discovery Communications’ press breakfast in NYC, CEO David Zaslav noted, “The basic elements of our business have turned significantly more positive. We’re spending more money on content and our brands.” Primary focus? “Growing audience around the world.” Zaslav explained the company is following ESPN’s road map […]
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