A CYNOPSIS MESSAGE FROM NBCUNIVERSAL NBCU LIFESTYLE GROUP (( Bravo, Esquire, Oxygen, Sprout, E! )) CONNECTIONS to powerful audiences. Lifestyle viewers are more likely to SPEND & LIKE ADVERTISING than the competition. NBCU LIFESTYLE GROUP | LIFE.TO THE FULLEST. Connections. Communities. Commitment. together.nbcuni.com. CYNOPSISBACKSTAGE BEHIND THE SCENES at the Upfronts The People! The Parties! […]
BuzzFeed NewFront: April 28, 2014
BuzzFeed made sure to show just how profitable and shareable “cute” and “LOL” are at its NewFront. Kicking off the presentation at the SVA Theater in New York with the viral hit “Sad Cat Diary,” EVP of Video Ze Frank talked about “using data and analytics to help make our content makers get better…we’re trying […]
CynCity
Cynsiders
Beyond the Boards: How Billups is Transforming Out-of-Home Advertising
By E.B. Moss Out-of-home advertising has evolved beyond traditional billboards. Thanks to data-driven targeting, creative...Going Global with DAZN
Global sports streamer DAZN offers NFL Game Pass, FIFA Club World Cup and more. Zander...A New Era of Kids TV
Kids programming has not escaped the massive impact of changes in the media landscape. Guillermo...