Cynopsis Backstage at the Upfronts – 04/28/15: Yahoo, Buzzfeed, Maker & Revolt

A CYNOPSIS MESSAGE FROM NBCUNIVERSAL NBCU LIFESTYLE GROUP (( Bravo, Esquire, Oxygen, Sprout, E! )) CONNECTIONS to powerful audiences. Lifestyle viewers are more likely to SPEND & LIKE ADVERTISING than the competition. NBCU LIFESTYLE GROUP | LIFE.TO THE FULLEST. Connections. Communities. Commitment. CYNOPSISBACKSTAGE BEHIND THE SCENES at the Upfronts The People! The Parties! […]

BuzzFeed NewFront: April 28, 2014

BuzzFeed made sure to show just how profitable and shareable “cute” and “LOL” are at its NewFront. Kicking off the presentation at the SVA Theater in New York with the viral hit “Sad Cat Diary,” EVP of Video Ze Frank talked about “using data and analytics to help make our content makers get better…we’re trying […]