ABOUT BEACON MEDIA GROUP We are an agency, specializing in creating impactful connections between consumers and brands across various industries. Our focus on in-depth research and analysis equips brands with a deep understanding of media landscapes, trends, and platform patterns across generations. This knowledge allows us to develop highly effective media strategies that deliver the […]
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How Should the NFL Deal With “Swelce”?
The relationship between Kansas City Chiefs star Travis Kelce and Taylor Swift prompted respondents of...Amazon: Obsessed with the Consumer Experience
“Advertisers want ad formats that create meaningful customer engagement and are inherently measurable,” Jenny Burke,...Why Separating CTV from DOOH Matters
Given the challenges in the media sector, distinguishing between CTV and DOOH is key to...