Senior Manager, Acquisition and Outreach

The Senior Manager, Acquisition and Outreach, is responsible for the day-to-day management of member acquisition and outreach initiatives, including long-range plans to drive the growth of the Television Academy membership base.  This role will also work closely with the VP, Membership and Outreach and Senior Director, Membership and Acquisition, to develop and implement outreach programs to identify individuals, productions, production companies, studios, and networks to drive a highly diverse and inclusive membership.

 

Duties and Responsibilities

 

  • Develop, build, and execute member acquisition plans (monthly, quarterly, and annual) with measurable targets, optimize program performance and deliver strategic plans to achieve/exceed specific campaign KPIs.
  • Identify and implement A/B tests and tactics, innovating and continually seeking to drive and improve results on member acquisition campaigns across multiple channels.
  • Create lead generation campaigns, managing from concept to execution.
  • Integrate diversity and inclusion best practices across all member acquisition and outreach initiatives and collaborate with colleagues across the organization to ensure incorporation in all Academy programs and departments.
  • Support the Senior Director, Membership and Acquisition in the processing of new, rejoin and network group membership applications.

Be the Subject Matter Expert (SME) on all matters relating to acquisition performance.

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