Senior Analyst, TV Audience Research

Come join a dynamic new national media powerhouse focused on the over-the-air TV consumer. The Scripps Networks (a growing portfolio of entertainment and news networks) provides absorbing entertainment and objective, intelligent news as we use our own distribution platforms to serve this unduplicated national audience. We meet the audience where it is with the programs it wants.

 

The Senior Analyst will work collaboratively across the Research, Programming, Acquisitions, and Marketing teams to provide data-based insights that will help inform key tactical and strategic initiatives for the Scripps National Networks. Through your ability to deliver actionable insights, by telling a story with data, and utilizing both written and visual analysis techniques, you’ll be contributing to a small, yet highly productive Audience Research team. Your deep commitment to professionalism, accuracy, and teamwork are a priority to succeeding within this team and the overall organization.

 

What you’ll do:

  • With a focus on the audience, report and evaluate existing metrics, develop new metrics and reports, and provide strategic recommendations based on the findings to assist with driving decision-making and measuring performance for key stakeholders

  • Perform analyses for network programming, as well as competitive analysis for programs on other networks

  • Develop estimates for network performance, programming, and potential acquisitions

  • Complete regular reporting and ad-hoc research requests

  • Maintain historical trackers and monthly movie database to provide quick ratings information to the team

  • Attend monthly programming meetings and offer input on programming ideas

  • Train/teach junior team members on new systems and basic analyses techniques

  • Assist with managing network schedules in Nielsen MyEVNTS

  • Other duties as needed

CynCity

Cynsiders