Sales Planner

As a Sales Planner you are a critical team member in driving new and renewed revenue via intelligent media plan building, campaign management, network packages and excellent customer service to our advertising partners. You will regularly partner cross-functionally with Sales, Ad Operations, Insights & Analytics, Creative and Marketing teams focused mainly in pre-sale efforts but ultimately through the entire campaign life-cycle to ensure success of our advertising programs.

Responsibilities

This role requires a high level of analytical thinking, decision making and independent judgment as it relates to the strategic management of ad campaigns on GSTV’s network.

  • Partner directly with Account Executives to understand client objectives to bulid strategic media plans in response to RFPs and proactive proposal requests

  • Work hand-in-hand with Account Executives on strategic account management such as renewals, upsells, make- goods, cancellations, and assisting in development of QBRs and other relevant account documentation/presentation materials required

  • Maintain pricing integrity and utilize historical data to provide strategic recommendations on an account level

  • Leverage data including audience metrics to recommend targeting strategies and ad effectiveness solutions

  • Collaborate and brainstorm internally and with external partners to develop strategic solutions beyond just media

    spots and support overall advertising product solutions

  • Ensure proposals and campaigns are “executable” by leveraging your solid understanding of GSTV product

    offerings, operational capabilities, editorial values policy, network restrictions and ad guidelines

  • Serve as an informed stakeholder for creative production requests on campaigns you are managing

  • Optimize campaigns and assist with troubleshooting campaign delivery issues with multiple internal teams as

    required

  • Execute requests for mapping of inventory based on advertiser targets; develop coverage analyses

  • Facilitate appropriate routing of client contracts, development of insertion orders and posting of all documents in

    SalesForce

  • Manage proper hand off for all closed deals to Sales and Ad Operations teams to ensure timely launch

  • Support other Sales Planning team initiatives as needed

  • Serve as an active contributor participating in team and organizational wide meetings, product and technology

    development initiatives
    Interim Initiatives (manage as required while GSTV undergoes organizational and operational shifts internally):

  • Process creative asset IDs, procure creative assets, house in DAM and process creative ad changes as required

  • Traffic campaign within ad server for direct media buys and programmatic-direct

  • Secure creative compliance and fuel retailer partner approvals as required

  • Develop launch, mid-campaign and post-campaign reporting and analyses

  • Process advertiser photo requests via creation of Photo Summary reports

 

CynCity

Cynsiders