Sales Planner

This position monitors/services advertising accounts in accordance to the terms negotiated by Account Executive.  This position functions as overall steward of assigned accounts.



  • Create Upfront/Scatter media plans
  • Prepare Pre & Post Analysis
  • Account stewardship: Monitor performance of media schedule and assign ADU. Actively track and arrange liability schedules
  • Update/Maintain/Validate internal reporting
  • Develop professional client presentations for Account Executive(s) and assemble required materials to successfully close new accounts
  • Organize research and competitive information for Account Executive(s) and prepare competitive analyses
  • Actively track and arrange liability schedules
  • Research prospective clients and maintain prospect and client databases
  • Present sales and marketing materials to clients and agency personnel as requested