Programmatic Specialist

Consultancy Contract 

Insight TV Studios US

New York Area

We are Insight, we connect global communities by creating beautifulauthentic content & compelling storytelling.

Meet Insight TV at a glance

We produce our own unscripted content, featuring authentic people with one thing in common: They all have a story to tell.  We are the world’s leading 4K HDR producer, distributor and broadcaster, reaching over 150 million households and available across multiple devices and platforms.  We are expanding our presence in the United States and are interested in individuals with a strong digital and OTT advertising sales background.

Insight TV Studios US is seeking an ambitious person that can leverage their own network of advertising and media agencies as well as direct advertisers to expand our reach. Our new Programmatic Specialist will report to our VP Media Sales and our VP Insight TV Studios US.  The focus of the role will be on generating revenue by selling our new services: Insight, InWonder and InTrouble, to large US companies and to multi-platform agency clients.

Our newly created position for Programmatic Specialist will manage an annual sales goal and own an individual target & client list.  Role responsibilities include:

 

  • Overseeing campaign executions with support teams which include Marketing, Account Management, Insights, OTT Programming and Media Planning
  • Using data-based strategies to create winning solutions for our existing and new clients, and driving revenue through value-based negotiations
  • Revenue closure, new business development, account building, and customer satisfaction are key responsibilities
  • Building, managing & growing a substantial OTT advertiser account list that consistently attains quarterly revenue goals with a combination of new business and upsells from current advertisers
  • Developing a sales strategy and business plan for an account list/territory to generate revenue through premium direct sales to brands and agencies as well as RFP agency business
  • Driving weekly pipeline development through qualified daily meetings in the field with key clients and decision makers
  • Personally building and maintaining deep relationships with key advertisers (heavy focus on media agencies and brand/clients)
  • Working with brand strategy and research teams to utilize data and research as a key means for generating sales interest among specific clients and categories

 

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