MANAGER, PROGRAM & CONTENT STRATEGY

CNN seeks a Manager of Program & Content Strategy. Working closely with the Director of Program & Content Strategy, this role develops and executes programming rollout plans for both CNN & HLN. The position helps to shape CNN content strategy, seamlessly blending its unique combination of live news, big-scale special events, original non-fiction series, and documentary films. The role helps to position HLN as a growing leader in the non-fiction true crime space by optimizing its burgeoning inventory of original series and documentary events. Responsible for managing the daily aspects of on-air programming and schedule communications, the role also engages in larger projects to enhance content strategy across all platforms while working in a 24×7 breaking news environment across the most-watched cable news channel.

The Daily

  • Works with the Director and VP of Program & Content Strategy to create schedules and rollout plans for CNN and HLN programs. Collaborates with Research teams to analyze performance and uses the data to pitch schedule plans that best optimize content. Responsible for tracking inventory and confirming rights availability with Business Affairs & Legal groups. Also works with Program Development on Original Series planning and with Production teams to ensure delivery.
  • Maintains schedules and ensures accurate communication of programming plans around the organization – this includes liaising with Master Control, News Operations, Sales, and others. Speaks to overall strategy in planning meetings and helps create executive presentations showcasing long-range and short-range goals. Also, coordinates across sister networks, CNN International and CNN Español, to communicate simulcast details and facilitate content sharing.
  • Assists the Director in creating strategic tools that better enhance scheduling processes, ratings analysis, and metadata optimization. Contributes to the continued evolution of the SmartView internal schedule viewing platform and serves as eventual point person for the transition to a new linear scheduling system.
  • Operates as a leader with junior team members on special projects, including initiatives surrounding tentpole news events. Helps to manage the tracking of competitive programs, anniversaries, and current events in order to optimize scheduling pegs for stunts and other special programming. Also analyzes industry trends to aid in group awareness of non-linear and emerging platforms.

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