About The Brand
Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (NASDAQ: VIA, VIAB).
Overview and Responsibilities
The Director, Current Content & Series Marketing will lead all aspects of marketing campaigns across all platforms in support of Nickelodeon series and content. You will lead a team of marketing and campaign managers who are responsible for all day to day marketing needs of Live Action Series (sitcoms, dramas, serialized content, etc) and non-scripted Content (Game Shows, Competition Series, Lifestyle content, etc)
Nickelodeon’s mission is to make the world a more playful place, and we deliver on that in everything we do. This role is a fantastic opportunity to work within a beloved brand, drive marketing campaigns for some of Nickelodeon’s most iconic brands and most importantly, find ways to disrupt the perception of what kids expect from Nick.
This position reports into the VP, Current Content & Series Marketing
Lead all aspects of series campaign lifecycle from kickoff to launch – including strategic approach, briefing, execution and performance
Partner with Strategy team in development of series strategy approach and documents
Lead cross-functional brainstorm & task force meetings that align campaign plans to brand & program goals
Possess ability to balance multiple campaigns at one time and thrives in a fast paced environment. Anticipates and reacts seamlessly to strategy and initiative pivots.
Actively seek out and find opportunities for innovative marketing approaches, partnerships, and cross-department collaboration including outreach to platforms that connect with Gamers, Music lovers, Content creators and more.
Oversee two Managers whose main focus is ensuring campaign assets and collateral are brought to life across all placements and target audiences
Collaborate with partner departments, including Production, Digital, Social, PR, Talent, Programming & Content Distribution
Help drive Talent building efforts tied to series support and beyond, growing fans on our talents social media feeds and other platforms.
Actively track, analyze and apply campaign findings into real-time optimization and long-term approaches
Develop internal and external presentation materials and decks for strategy meetings, partners, Production & Exec Teams (as needed with Marketing Manager)
Communicate different facets of campaigns to executives, EIC’s, and talent teams
Cultivate the two Manager’s growth and development (alongside VP, Series Marketing)