The Director, Digital & Social Media is responsible for directing and implementing the content and marketing strategy for TV One’s digital platforms, including website, social media, apps and mobile, and will work with the SVP Marketing to ensure that all strategies meet the marketing campaign goals.
This role is responsible for the digital marketing strategy and overseeing execution across all platforms for programming initiatives, as informed by the overall marketing strategies. The Director of Digital & Social Media works with the Digital Media and Social Media teams to ensure the brand voice, positioning, and content are aligned with the overall network brand.
The Director will be primarily be responsible for developing TV One’s digital platforms into strong branded portals that will recruit, excite, and develop a relationship with users that is authentic, engaged, and drives them to TV One’s linear programming. The Director will manage a team of 2 – 5 people comprising digital producers and editorial staff, as well as the social media agency of record.
Develop the digital marketing strategy for all key series that entails a vision and roadmap for development and distribution of TV One content as a digital ecosystem, including websites, apps, social platforms, VOD, etc.
Establish internal communication process to connect digital and social media teams across Urban One parent company with overall marketing and programming strategy and keep teams informed of new developments and updates to ensure all teams are consistently and constantly informed
Develop aggressive plans to launch TV One content across digital partner platforms that will extend our reach and further market key programs
Establish and track KPI’s for each digital platform based on previous performance, expected performance, and recruitment and retention plans and communicate performance goals and results to the SVP of Marketing regularly. Revise plans based on performance, insights and implications
Monitor and share trends in the digital media space to inform the digital and social media teams of new creative on the horizon and new capabilities
Direct the digital and social media teams in the deployment of content and provide insights and feedback based on performance, tone, user experience or otherwise
Work collaboratively with marketing leadership across Radio One, Inc. to cultivate cross-platform marketing opportunities to partner on key initiatives that will leverage the strength in our portfolio of brands
Be a thought leader in the digital marketing space to guide the SVP of Marketing, and internal executive leadership, in the best opportunities for TV One and the trends that can have positively impact our business or influence our target demo
Develop partnerships with major digital influencers, whether brands or individuals, to learn, engage, and influence their fans and followers to fall in love with TV One and become loyal fans of our content, platform-agnostic
Work closely with the legal department to ensure that internal processes are flawless executed upon for content marketing asset acquisition, development, and execution
Manage digital marketing budget, under the supervision of the SVP of Marketing