Assistant Digital Planner

New Jersey

Experienced Assistant Digital Planner – Tasks

  • Assist in digital media strategy and plan development for top tier clients
  • Develop and manage digital media plans; negotiate and purchase media
  • Set up YouTube campaigns
  • Set up Paid Social across platforms, including Facebook, Instagram, Snapchat, Pinterest
  • Manage day-to-day implementation and optimization of campaign activities
  • Manage campaign authorizations, budgets, and reconciliation process
  • Interact daily and maintain rapport with digital media publishers
  • Analyze research data and media/marketing information
  • Monitor and assess ongoing campaign performance


  • You are responsible for planning and buying digital campaigns across mobile, desktop and tablet (Video, Display, Native, Gaming, SEM)
  • Day to day planning across Digital -YouTube, Direct Partners, Digital Retail, Programmatic
  • At ease with Paid Social – Facebook/IG; Snapchat, Pinterest, Reddit, Twitch, TikTok
  • Contribute to internal creative meetings
  • Manage the RFP process
  • Work with digital analysts to provide reporting to measure, optimize, and report on ROI
  • Manage existing partnerships while identifying new and emerging media partners
  • Proficient at writing client facing presentations, recommendations and plans